Eden Prairie, 55344, MN,
United States
Anagram International Technographics
Anagram International Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Anagram International and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Anagram International employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Anagram International has purchased the following applications: Kentico Xperience CMS for Web Content Management in 2009, RELEX Demand Planning for Demand Forecasting and Planning in 2021, Oracle Moat for Marketing Analytics in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Anagram International is running and its propensity to invest more and deepen its relationship with Kentico Software , RELEX Solutions , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Anagram International revenues, which have grown to $40.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Anagram International intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Anagram International Tech Stack and Enterprise Applications
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kentico Software | Legacy | Kentico Xperience CMS | Web Content Management | Content Management | n/a | 2009 | 2009 |
In 2009, Anagram International deployed Kentico Xperience CMS for Web Content Management on its public website. The implementation centralized content publishing and site management for the company, aligning the Kentico Xperience CMS with marketing and web operations to manage customer-facing content.
The Kentico Xperience CMS deployment included core Web Content Management capabilities such as content authoring, page templates, media asset management, and role-based editorial workflows. Configuration emphasized template-driven page composition and reusable content blocks to streamline production of product and promotional pages, alongside a centralized media library for imagery and assets.
Operational scope focused on the corporate website and supporting marketing and web operations across the organization. Governance centered on role-based access and editorial approval workflows to control publishing cadence, while CMS-driven page management and content lifecycle controls established a single system of record for web content.
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| RELEX Solutions | Legacy | RELEX Demand Planning | Demand Forecasting and Planning | SCM | n/a | 2021 | 2021 |
In 2021, Anagram International implemented RELEX Demand Planning to support its distribution operations in the United States. RELEX Demand Planning was adopted as the core Demand Forecasting and Planning application to centralize demand signal aggregation and to standardize forecasting workflows across planning teams.
The implementation emphasized category-aligned capabilities common to demand planning systems, including statistical SKU-level forecasting, seasonality and trend detection, and promotion-aware demand modeling to inform replenishment parameters and planning horizons. Configuration work focused on demand signal consolidation and automated forecast generation, with planning outputs structured to feed ordering and inventory decisions across merchandising and supply chain functions.
Operational integration included connecting RELEX Demand Planning to Anagram International’s e-commerce website to ingest online sales signals, alongside internal order and inventory feeds to close the demand to supply loop. Governance centered on centralizing demand planning responsibilities within the supply chain and merchandising teams, instituting a regular planning cadence and adjusted workflows to consume RELEX Demand Planning forecasts for replenishment and inventory management.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Moat | Marketing Analytics | CRM | n/a | 2019 | 2019 |
In 2019, Anagram International implemented Oracle Moat on its website to establish a measurement layer for advertising and digital campaign tracking. Oracle Moat supports the Marketing Analytics needs of Anagram International and is deployed to collect page level and ad impression data to feed marketing reporting.
The implementation leverages Oracle Moat’s core measurement capabilities typical of the Marketing Analytics category, including viewability measurement, attention metrics, campaign level verification, and consolidated campaign reporting. Configuration focused on tag based deployment and data capture at the page and creative impression level, aligned with standard measurement workflows for digital advertising.
Operational ownership is centered in marketing and media teams, who use Oracle Moat for campaign validation and media planning. Governance established tag management controls and reporting workflows to ensure consistent data capture across the Anagram International website, and measurement outputs are consumed by marketing reporting processes to inform media decisions.
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Marketing Automation | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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Web Application Firewalls (WAF) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Anagram International
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Anagram International Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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