Anaqua
31 St. James Ave Suite 1100,
Boston, 2116, MA,
United States
Boston, 2116, MA,
United States
1 617-375-5808
Professional Services
Anaqua Technographics
Anaqua Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Anaqua and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 800 Anaqua employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Anaqua has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2021, Drift AI Chatbot for Chatbots and Conversational AI in 2018, Zendesk Explore for Analytics and BI in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Anaqua is running and its propensity to invest more and deepen its relationship with Oracle , Expensify , Drift or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Anaqua revenues, which have grown to $80.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Anaqua intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Anaqua Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Intuit QuickBooks Online | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2021 | 2021 |
In 2021, Anaqua implemented Oracle NetSuite ERP as its ERP Financial system. The deployment consolidated corporate accounting functions previously managed in Intuit QuickBooks Online and supported M&A activity by migrating two US-based acquisitions from QuickBooks Online and Desktop into Oracle NetSuite ERP.
The implementation covered core ERP Financial modules including general ledger, accounts receivable, billing, intercompany eliminations, and revenue and purchase accounting workflows to support ASC 805 entries. Configuration work included intercompany consolidation eliminations for eight subsidiaries operating with five non-USD functional currencies, and the design of NetSuite native workflows to automate and customize collection emails, implemented at no additional software cost.
NetSuite was operated alongside an enterprise expense tool change, with Anaqua administering both NetSuite and Expensify and migrating from SAP Concur to Expensify for global expense reporting. The NetSuite deployment directly supported accounting, FP&A collaboration during monthly close, and audit engagements across US GAAP and international reporting needs referenced for Hong Kong and India jurisdictions.
Governance and process changes centered on centralizing monthly close and consolidation workflows, embedding NetSuite administration and process improvement ownership into accounting, and coordinating M&A accounting integrations including billing and close planning. Explicit outcomes recorded in the rollout include the consolidation of two acquisitions into NetSuite and a separate documented expense platform migration that reduced subscription spend by 20 percent and saved five manual hours per month during close processes.
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Expense Management | ERP Financial Management |
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2021 | 2021 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Anaqua implemented Drift AI Chatbot. Drift AI Chatbot was deployed on anaqua.com as a Chatbots and Conversational AI solution to introduce automated conversational entry points for external website visitors.
The implementation used a web chat widget and standardized conversational playbooks to support lead qualification, FAQ handling, and automated handoff to human agents, aligning the Drift AI Chatbot with marketing and sales engagement workflows. Governance centered on playbook management, content updates, and iterative tuning of conversation flows, while operational ownership remained with customer engagement and demand generation functions.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Explore | Analytics and BI | Analytics and BI | n/a | 2021 | 2021 |
In 2021, Anaqua implemented Zendesk Explore as its Analytics and BI solution to centralize reporting for client support and service operations. The deployment targeted 10 plus Anaqua business units, including Support, Services, and Hosting/IT, and aligned analytics delivery to quarterly business reviews for client directors and leadership.
Zendesk Explore was configured to produce automated dashboards and scheduled reports supporting ticket analytics, SLA monitoring, and client satisfaction tracking. The implementation complemented existing ticket workflow and automation controls and integrated documentation and knowledge base usage into metric definitions and report context.
Integrations included a migration of 2.5k tickets from Salesforce to Zendesk via API orchestrated with PowerShell scripting, and reporting flows that coexisted with PowerBI and SisenseBI exports for executive and director level review. Operational coverage spanned global support operations and scaled with headcount growth from roughly 150 to over 600 employees, while license governance was managed within a six figure budget.
Governance and process ownership rested with Client Success Operations, which oversaw SLA enforcement, ticketing operations, automation rules, and automated reporting ownership. Explicit outcomes recorded by Anaqua include an increase in client satisfaction to 97 percent overall and 97 percent for Global Support in the last three years, a documented $20k reduction in cost from data migrations and system consolidations, and $50k in revenue generated through client reporting deliverables and upsell opportunities.
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Analytics and BI | Analytics and BI |
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2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Support | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Endpoint Detection and Response (EDR) | CyberSecurity |
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2023 | 2023 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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IT Decision Makers and Key Stakeholders at Anaqua
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Anaqua Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Anaqua IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Anaqua digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Anaqua Technographics
Anaqua is a Professional Services organization based in United States,
with around 800 employees and annual revenues of $80.0 million.
Anaqua operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Drift AI Chatbot and Zendesk Explore,
covering areas like ERP Financial, Chatbots and Conversational AI and Analytics and BI.
Anaqua has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Drift and Zendesk.
Anaqua recently adopted applications including
Zendesk Support Ticketing System in 2023, BDVision in 2023 and Oracle NetSuite ERP in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Anaqua’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Anaqua’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Anaqua technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.