San Francisco, 94188, CA,
United States
Anchorage Square Technographics
Anchorage Square Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Anchorage Square and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 155 Anchorage Square employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Anchorage Square has purchased the following applications: Placewise for Marketing Automation in 2021, IONOS Cloud for Application Hosting and Computing Services in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Anchorage Square is running and its propensity to invest more and deepen its relationship with Placewise , Google , IONOS or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Anchorage Square revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Anchorage Square intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Anchorage Square Tech Stack and Enterprise Applications
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Placewise | Legacy | Placewise | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021 Anchorage Square deployed Placewise on its website as the primary Marketing Automation platform for site-driven guest engagement. The implementation positions Placewise to manage web-based marketing workflows and customer touchpoints for the companys construction and real estate hospitality property, with the application embedded into public web pages and booking flows to centralize campaign delivery and personalization.
Configuration of Placewise focused on standard Marketing Automation capabilities such as campaign orchestration, email and lifecycle messaging, onsite personalization, visitor segmentation, and analytics instrumentation, with the full application name Placewise used as the operational control point. Operational ownership rested with marketing operations and guest services personnel, who manage content, audience segmentation, and campaign schedules, while the implementation architecture emphasizes a cloud-hosted, site-integrated deployment that connects Placewise directly to website content and booking interfaces for real-time personalization and campaign execution.
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Tag Management | CRM |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IONOS | Legacy | IONOS Cloud | Application Hosting and Computing Services | IaaS | n/a | 2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Anchorage Square
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Apps Being Evaluated by Anchorage Square Executives
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