ANIMALE
Av Coronel Phidias Tavora, 360 - BLC 1 - Armazém 1 - Pavuna,
Rio de Janeiro, 21535,
Brazil
Rio de Janeiro, 21535,
Brazil
55 21 3733 7702
Retail
ANIMALE Technographics
ANIMALE Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by ANIMALE and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 ANIMALE employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ANIMALE has purchased the following applications: Linx Core for Point Of Sale in 2015, Microsoft 365 for Collaboration in 2016, Prismic CMS for Web Content Management in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ANIMALE is running and its propensity to invest more and deepen its relationship with Linx , Microsoft , Prismic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ANIMALE revenues, which have grown to $150.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ANIMALE intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ANIMALE Tech Stack and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Linx | Legacy | Linx Core | Point Of Sale | ERP Services and Operations | n/a | 2015 | 2015 |
In 2015, ANIMALE implemented Linx Core as its Point Of Sale platform across its retail operations in Brazil. The deployment designated Linx Core as the primary Point Of Sale application for front-of-store transaction processing and cashier workflows.
Configuration focused on standard Point Of Sale modules, including transaction processing, payment handling, receipt management, price and promotion rules, and store-level inventory visibility. The Linx Core deployment also encompassed terminal provisioning and store profile configuration to support multiple store formats and cashier roles.
Operational scope covered store operations, merchandising and finance functions, with Linx Core serving as the authoritative source for daily sales transactions and store inventory snapshots. Reporting and store-level reconciliation capabilities were implemented to support merchandising decisions and financial close processes.
Governance emphasized phased rollouts and store-level configuration controls, combined with training for store staff and central administrators. Change controls for pricing and promotion rules were established to ensure consistent execution across stores, while terminal management and configuration procedures were defined to support ongoing retail operations.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, ANIMALE implemented Microsoft 365 to address Collaboration across its Brazil retail and corporate operations. The deployment established a cloud-first Microsoft 365 tenancy that is referenced on the company website and positioned as the primary collaboration platform for internal communication and content sharing.
Microsoft 365 configuration focuses on core collaboration capabilities, including Exchange Online for corporate email, SharePoint Online for intranet and content management, OneDrive for end user file synchronization, Microsoft Teams for chat and meetings, and Office client applications for productivity. The rollout included tenant provisioning, user licensing assignments, mailbox and site provisioning, and document library configuration to support merchandising, store operations, and corporate business functions.
Identity and governance were aligned with the Microsoft identity stack, applying tenant-level access controls, role based access patterns, and information governance settings to manage data lifecycle and external sharing. The Microsoft 365 deployment covers corporate and store level staff in Brazil and is surfaced on ANIMALE's public site, indicating public facing touch points for collaboration flows rather than specific third party system integrations.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Prismic | Legacy | Prismic CMS | Web Content Management | Content Management | n/a | 2021 | 2021 |
In 2021, ANIMALE implemented Prismic CMS for Web Content Management on their public website. The deployment positioned Prismic CMS as an API first headless content layer to centralize structured content and support site editorial operations for the retailer.
The implementation emphasized content modeling and reusable component patterns typical of Prismic, including slice style content blocks, custom types, a media library, rich text editing, and scheduled publishing capabilities. Prismic CMS was configured to manage editorial workflows and content staging, enabling marketing and merchandising teams to author, preview, and schedule content updates without direct developer intervention.
Prismic CMS delivers content to the Animale website via its API driven delivery model, supporting multi channel content consumption and decoupled presentation layers. Operational coverage focused on the corporate website and digital storefront content, with governance centered on role based access controls and approval workflows to enforce editorial review and release processes.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2020 | 2020 |
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eCommerce | eCommerce |
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2018 | 2018 |
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Product Review Management | eCommerce |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2015 | 2015 |
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Customer Support | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2016 | 2016 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2014 | 2014 |
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Application Performance Management | ITSM |
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2017 | 2017 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at ANIMALE
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by ANIMALE Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from ANIMALE IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the ANIMALE digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD ANIMALE Technographics
ANIMALE is a Retail organization based in Brazil,
with around 1000 employees and annual revenues of $150.0 million.
ANIMALE operates a diverse technology stack with applications such as
Linx Core, Microsoft 365 and Prismic CMS,
covering areas like Point Of Sale, Collaboration and Web Content Management.
ANIMALE has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Linx, Microsoft and Prismic.
ANIMALE recently adopted applications including
Prismic CMS in 2021, Awin Affiliate Marketing in 2021 and Hivelocity Hosting in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of ANIMALE’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates ANIMALE’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete ANIMALE technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.