Anthony Brands
120 Jersey Avenue, 3rd Floor,
New Brunswick, 8901, NJ,
United States
New Brunswick, 8901, NJ,
United States
1 646-613-1600
Consumer Packaged Goods
Anthony Brands Technographics
Anthony Brands Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Anthony Brands and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 40 Anthony Brands employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Anthony Brands has purchased the following applications: Intuit Quickbooks Enterprise for ERP Financial in 2014, Tidio Live Chat for Chatbots and Conversational AI in 2020, Microsoft 365 for Collaboration in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Anthony Brands is running and its propensity to invest more and deepen its relationship with Intuit , PayPal , Block (ex Square, Inc) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Anthony Brands revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Anthony Brands intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Anthony Brands Tech Stack and Enterprise Applications
Anthony Brands ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Quickbooks Enterprise | ERP Financial | ERP | x | 2014 | 2014 |
In 2014 Anthony Brands implemented Intuit Quickbooks Enterprise to centralize accounting and back office functions. The small consumer packaged goods company with approximately 40 employees adopted Intuit Quickbooks Enterprise to deliver ERP Financial capabilities across its finance and operations teams.
The implementation focused on core ERP Financial workflows typical for Quickbooks Enterprise, including general ledger, accounts payable, accounts receivable, inventory transaction tracking, and payroll configuration, with a standardized chart of accounts and role based access controls. The technical architecture followed a single instance deployment pattern common for SMB Quickbooks Enterprise installations, with configuration to support month end close and inventory transaction controls. Governance emphasized centralized bookkeeping, period close procedures, and operational ownership by finance and operations stakeholders, and the rollout was staged to align accounting, inventory, and payroll processes.
|
|
|
|
|
Payment Processing | ERP |
|
2021 | 2021 |
|
|
|
|
|
Payment Processing | ERP |
|
2021 | 2021 |
|
|
|
|
|
Payment Processing | ERP |
|
2021 | 2021 |
|
|
|
|
|
Payment Processing | ERP |
|
2021 | 2021 |
|
Anthony Brands AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tidio | Legacy | Tidio Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Anthony Brands implemented Tidio Live Chat on their public website. The deployment uses Tidio Live Chat, within the Chatbots and Conversational AI category, to provide web-based customer engagement and real-time messaging for a 40-employee consumer packaged goods firm headquartered in the United States. The implementation is explicitly instrumented on the company website as the primary customer touchpoint for inbound product questions and shopper assistance.
Tidio Live Chat configuration at Anthony Brands centers on a hosted front-end chat widget and a cloud-based administration console, leveraging standard Chatbots and Conversational AI capabilities such as live operator chat, automated chatbot flows, visitor context capture, and lead capture workflows. Operational ownership is consolidated within a small internal support and e-commerce team, with governance implemented through centralized admin accounts, chat routing rules, and basic workflow templates to manage incoming sessions and handoffs between automation and human agents.
|
Anthony Brands Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Anthony Brands implemented Microsoft 365 as its Collaboration platform. The 40-employee consumer packaged goods company centralized core communication and content workflows on Microsoft 365 to provide cloud-hosted email, document collaboration, and team communication across the organization.
Deployment leveraged Microsoft 365 services including Exchange Online for email, SharePoint Online for document libraries and intranet content, OneDrive for user file sync, and Microsoft Teams for chat and meetings, reflecting standard Collaboration capabilities. The implementation established a single Microsoft 365 tenant with company-wide user provisioning, role-based access controls and administrative governance to support marketing, sales and operations processes, and Anthony Brands is using Microsoft 365 on their website to integrate cloud-based collaboration and content management into their public web presence.
|
Anthony Brands eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
eCommerce Fraud Protection | eCommerce |
|
2020 | 2020 |
|
|
|
|
|
eCommerce | eCommerce |
|
2021 | 2021 |
|
|
|
|
|
eCommerce | eCommerce |
|
2021 | 2021 |
|
|
|
|
|
Personalization and Product Recommendations | eCommerce |
|
2021 | 2021 |
|
|
|
|
|
Product Review Management | eCommerce |
|
2021 | 2021 |
|
Anthony Brands CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Loyalty | CRM |
|
2012 | 2012 |
|
|
|
|
|
Marketing Automation | CRM |
|
2017 | 2017 |
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Automation | CRM |
|
2021 | 2021 |
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
|
|
|
|
Partner Relationship Management | CRM |
|
2021 | 2021 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
Anthony Brands IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Content Delivery Network | IaaS |
|
2016 | 2016 |
|
Anthony Brands CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Identity and Access Management (IAM) | CyberSecurity |
|
2021 | 2021 |
|
IT Decision Makers and Key Stakeholders at Anthony Brands
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
President | CXO | Finance | |
|
|
|
Digital Marketing Manager | Manager | Marketing | |
|
|
|
Founder/CEO | CXO | Finance | |
|
|
|
Founder / CEO | CXO | Finance | |
|
|
|
Staff Accountant | Manager | Finance | |
|
|
|
Director Of Business Development | Director | Finance | |
|
Apps Being Evaluated by Anthony Brands Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Anthony Brands IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Anthony Brands digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Anthony Brands Technographics
Anthony Brands is a Consumer Packaged Goods organization based in United States,
with around 40 employees and annual revenues of $5.0 million.
Anthony Brands operates a diverse technology stack with applications such as
Intuit Quickbooks Enterprise, Tidio Live Chat and Microsoft 365,
covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
Anthony Brands has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Intuit, Tidio and Microsoft.
Anthony Brands recently adopted applications including
PayPal Enterprise in 2021, Block Afterpay in 2021 and Apple Pay in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Anthony Brands’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Anthony Brands’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Anthony Brands technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.