Livermore, 94550, CA,
United States
APEX Wheels Technographics
APEX Wheels Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by APEX Wheels and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 APEX Wheels employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that APEX Wheels has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2018, Rippling ATS for Applicant Tracking System in 2018, Google Workspace (Formerly Google G-Suite) for Collaboration in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems APEX Wheels is running and its propensity to invest more and deepen its relationship with Oracle , Rippling , Lattice or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing APEX Wheels revenues, which have grown to $7.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for APEX Wheels intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
APEX Wheels Tech Stack and Enterprise Applications
APEX Wheels ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2018 | 2018 |
In 2018, APEX Wheels implemented Oracle NetSuite ERP as its ERP Financial system. The 2018 implementation focused on consolidating procurement, inventory forecasting, purchasing, and core financial workflows for the 50-employee motorsport wheel manufacturer to provide a single source of record for demand planning and purchase order execution.
Oracle NetSuite ERP was configured to support core financials alongside procurement and inventory item master management, including purchase order processing, SKU and UPC governance, and saved searches for operational reporting. The implementation surfaced demand planning data elements and enabled custom reporting workflows, with planners building advanced models and visualizations in Excel and Google Sheets while relying on NetSuite searches and reports to produce vendor KPI and risk management outputs.
Forecasting workflows were designed to consume planning outputs from BlueRidge forecasting software, with planners reconciling BlueRidge forecasts against NetSuite transaction and inventory data to calculate production quantities. Operational coverage included Purchasing and Production, Sales, Marketing, Engineering, and Accounting teams, plus external 3PL partners and overseas contract manufacturers and suppliers, with remote users and the Pleasanton, CA headquarters collaborating to finalize purchase orders and production plans.
Governance emphasized a dedicated Procurement Demand Planner role owning forecast accuracy, scenario modeling, and the translation of cross functional feedback into final purchase orders. Processes included SKU data cleansing, packaging label management inside the ERP, regular cross functional review meetings to reconcile Sales, Marketing, and Engineering inputs, and reliance on NetSuite reporting for procurement decision support and vendor performance monitoring.
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APEX Wheels HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rippling | Legacy | Rippling ATS | Applicant Tracking System | HCM | n/a | 2018 | 2018 |
In 2018, APEX Wheels implemented Rippling ATS as its Applicant Tracking System to centralize recruiting and onboarding for the 50-person manufacturing firm headquartered in Pleasanton, CA. The deployment targeted hiring workflows for a largely remote U S workforce, supporting planned growth of roughly 5 to 10 new hires and ongoing staffing across ten states. Rippling ATS was positioned to serve recruiting, interview scheduling, offer management, and structured onboarding activities for a department of one HR manager who reports directly to the CEO.
The Rippling ATS implementation emphasized configuration of core applicant tracking modules, interview workflow templates, automated onboarding checklists, and branded welcome package workflows. The HR manager role was defined as an admin and power user, responsible for building automations within Rippling ATS, configuring role-based access, and maintaining candidate-to-employee handoff processes into the HRIS. The implementation narrative explicitly connects Rippling ATS with oversight and operational coordination across Workable ATS, Rippling HRIS, and Lattice PM systems, and includes coordination with an external benefits broker for benefits enrollment and policy setup.
Governance and operational coverage centered on multi-state compliance and manager enablement, with the HR manager working closely with legal counsel and HR consultants to maintain state-specific policy variants and to formalize post-start check-ins. Operational responsibilities implemented in the environment included payroll and timecard review workflows, PTO reconciliation, consolidation of paper and digital employee records, and manager coaching on interviewing and performance feedback. The deployment framed Rippling ATS as the recruiting hub within a broader HR technology stack, supporting recruiting, onboarding, records management, and cross-system automation for HR processes.
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Performance and Goal Management | HCM |
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2018 | 2018 |
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APEX Wheels Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2013 | 2013 |
In 2013, APEX Wheels deployed Google Workspace (Formerly Google G-Suite) as its Collaboration platform. The 50-employee United States manufacturing firm provisioned the suite to centralize corporate email, calendaring and document collaboration across core business functions.
The implementation leverages Gmail for domain-based email, Google Calendar for scheduling, Google Drive for cloud file storage and shared folders, and Google Docs, Sheets and Slides for real-time collaborative editing. Administration is conducted through the Google Workspace Admin Console for user provisioning, group management and access controls, sized to a small enterprise operational model.
APEX Wheels references Google Workspace on its public website, indicating the suite is part of its external communication and contact footprint. Operational coverage includes sales, operations and administrative functions, with Google Workspace serving as the primary collaboration fabric for cross-functional workflows.
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APEX Wheels CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Support | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2017 | 2017 |
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APEX Wheels IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at APEX Wheels
Apps Being Evaluated by APEX Wheels Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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