Apparel Group
Exit 18, Plot No. S21317 - Mina Jebel Ali - South Freezone,
Dubai, x,
United Arab Emirates
Dubai, x,
United Arab Emirates
971 481 36111
Retail
Apparel Group Technographics
Apparel Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Apparel Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 22000 Apparel Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Apparel Group has purchased the following applications: Microsoft Dynamics NAV for ERP Financial in 2009, Axonify Employee Engagement for Employee Engagement in 2019, Reciproci Member Manager for Membership Management in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Apparel Group is running and its propensity to invest more and deepen its relationship with Microsoft , Axonify , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Apparel Group revenues, which have grown to $3.20 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Apparel Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Apparel Group Tech Stack and Enterprise Applications
Apparel Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics NAV | ERP Financial | ERP | n/a | 2009 | 2009 |
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Apparel Group HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Axonify | Legacy | Axonify Employee Engagement | Employee Engagement | HCM | n/a | 2019 | 2019 |
In 2019 Apparel Group deployed Axonify Employee Engagement across its GCC retail operations to standardize onboarding and continuous everboarding for sales associates. Apparel Group implemented Axonify Employee Engagement as an Employee Engagement solution to support HR onboarding and role readiness for frontline retail teams.
The implementation focused on structured onboarding pathways and ongoing microlearning and reinforcement typical of Employee Engagement platforms, including regular knowledge checks and role-based learning sequences for store-level sales staff. Configuration emphasized cadence for continuous learning and assessments to maintain product and service knowledge across brand portfolios, with specific learning content aligned to retail selling roles.
Deployment covered GCC retail sites and targeted sales associates, store managers, and HR learning teams, operating as a centrally provisioned program for multiple brands including Skechers. The narrative from the vendor case study positions the program as an enterprise-facing frontline enablement initiative rather than a point solution, with operational ownership remaining with HR and store leadership.
Governance instituted measurable participation and learning metrics, and the vendor case study reports outcomes tied to the program, including 91 percent participation, approximately 13 percent knowledge growth, a 20 percent increase in frontline productivity and an 8 percent sales increase for the Skechers brand. These results are presented as program-level outcomes in the case study and frame the Apparel Group deployment as an HR-led Employee Engagement and onboarding program.
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Performance and Goal Management | HCM |
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2016 | 2016 |
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Apparel Group ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Reciproci | Legacy | Reciproci Member Manager | Membership Management | ERP Services and Operations | n/a | 2024 | 2024 |
In 2024 Apparel Group deployed Reciproci Member Manager to support Membership Management for its Club Apparel loyalty and CRM program across the GCC region. The deployment was scoped to unify points and rewards accounting and to provide a consistent omnichannel member experience spanning retail stores, eCommerce, and contact center touchpoints.
Reciproci Member Manager was configured to centralize core membership capabilities including member profile management, a consolidated points and rewards ledger, tiering and segmentation, campaign management, and redemption orchestration. Configuration work focused on a unified member identifier and loyalty rules engine to standardize accrual and redemption logic across channels, reflecting common Membership Management functional workflows.
The implementation used a cloud-first, API-oriented architecture to synchronize customer state and transactions across point of sale, online storefronts, and CRM-driven marketing systems. Operational coverage included marketing, retail operations, eCommerce, and customer service teams throughout the GCC region, with integrations scoped as real-time API connectors and data feeds to maintain consistent balances and reward availability across channels.
Program governance established central ownership for loyalty rules and member data, with process changes to support centralized consent, data stewardship, and campaign orchestration. Reciproci Member Manager served as the membership system of record for Club Apparel, enabling a single operational view of members for loyalty operations and CRM-driven engagement.
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Retail Management | ERP Services and Operations |
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2016 | 2016 |
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Apparel Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2023 | 2023 |
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Apparel Group eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2019 | 2019 |
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Apparel Group SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Inventory Management | SCM |
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2024 | 2026 |
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Apparel Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Loyalty | CRM |
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2022 | 2023 |
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Apparel Group ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2019 | 2019 |
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IT Service Management | ITSM |
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2023 | 2023 |
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Apparel Group TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Treasury Management | TRM |
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2023 | 2023 |
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Apparel Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Apparel Group CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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Apparel Group Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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PEO (Professional Employer Organization) | Professional Services |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at Apparel Group
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief Human Capital Officer | CXO | Finance | |
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Vice President Information Technology | VP | IT | |
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ICT Manager | Manager | Finance | |
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Application Manager, ICT | Manager | IT | |
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Head of Buying & Merchandising | Director | Procurement | |
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Finance Executive | Manager | Finance | |
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Senior Finance Manager | Manager | Finance | |
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Finance Manager | Manager | Finance | |
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Apps Being Evaluated by Apparel Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Apparel Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Apparel Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Apparel Group Technographics
Apparel Group is a Retail organization based in United Arab Emirates,
with around 22000 employees and annual revenues of $3.20 billion.
Apparel Group operates a diverse technology stack with applications such as
Microsoft Dynamics NAV, Axonify Employee Engagement and Reciproci Member Manager,
covering areas like ERP Financial, Employee Engagement and Membership Management.
Apparel Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Axonify and Reciproci.
Apparel Group recently adopted applications including
Reciproci Member Manager in 2024, Savoye WES in 2024 and Slack Connect in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Apparel Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Apparel Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Apparel Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.