Montpellier, 34070,
France
Appart'City Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Appart'City and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2000 Appart'City employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Appart'City has purchased the following applications: Microsoft 365 for Collaboration in 2016, D-EDGE Digital Media for Account Based Marketing in 2017, Pathwire MailJet for Transactional Email in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Appart'City is running and its propensity to invest more and deepen its relationship with Microsoft , Momentive (formerly SurveyMonkey) , D-EDGE Hospitality Solutions or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Appart'City revenues, which have grown to $300.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Appart'City intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
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Survey and Questionnaire | Collaboration |
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2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| D-EDGE Hospitality Solutions | Legacy | D-EDGE Digital Media | Account Based Marketing | CRM | n/a | 2017 | 2017 |
In 2017, Appart'City implemented D-EDGE Digital Media to support account targeted marketing across its leisure and hospitality footprint in France. The deployment was centered on the Account Based Marketing platform to enable coordinated outreach to high value corporate and group accounts and to align marketing activity with commercial objectives.
The D-EDGE Digital Media implementation encompassed core Account Based Marketing capabilities including account identification and segmentation, audience orchestration, programmatic campaign setup, and personalized content delivery. Configuration work emphasized reusable campaign templates, account-level audience lists, and centralized creative management to scale marketing programs across property portfolios.
Operational ownership focused on marketing and commercial teams, where D-EDGE Digital Media provided campaign orchestration and reporting workflows for account-level engagement. The implementation established standardized campaign governance, including account list stewardship, approval workflows, and cadence for campaign execution tied to commercial calendars.
D-EDGE Digital Media was instrumented to provide account-centric analytics and campaign attribution at the account level, enabling ongoing refinement of targeting and messaging. The full application name D-EDGE Digital Media is used in reporting and vendor documentation as the primary Account Based Marketing solution for Appart'City.
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2016 | 2016 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sinch | Legacy | Pathwire MailJet | Transactional Email | PaaS | n/a | 2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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