Appart'City
125 rue Gilles Martinet,
Montpellier, 34070,
France
Montpellier, 34070,
France
33 4 99 54 98 56
Leisure and Hospitality
Appart'City Technographics
Appart'City Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Appart'City and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2000 Appart'City employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Appart'City has purchased the following applications: Microsoft 365 for Collaboration in 2016, D-EDGE Digital Media for Account Based Marketing in 2017, Pathwire MailJet for Transactional Email in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Appart'City is running and its propensity to invest more and deepen its relationship with Microsoft , Momentive (formerly SurveyMonkey) , D-EDGE Hospitality Solutions or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Appart'City revenues, which have grown to $300.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Appart'City intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Appart'City Tech Stack and Enterprise Applications
Appart'City Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Appart'City implemented Microsoft 365 to centralize Collaboration across corporate functions and property operations. The deployment targeted user productivity, email and document collaboration services for the hospitality group's administrative, operations and reservations teams. The implementation was provisioned across Appart'City's French offices and managed properties, aligning collaboration tooling with hospitality operational workflows.
Microsoft 365 deployment included core Collaboration capabilities such as Exchange Online for corporate email, SharePoint Online for intranet and document management, Microsoft Teams for messaging and meetings and OneDrive for user file sync and backup. Microsoft 365 is referenced on Appart'City's website, indicating a public web presence of the vendor services. Operational governance emphasized standard identity and access control patterns consistent with Microsoft 365, with centralized account provisioning and role based access across administrative and property level users.
|
|
|
|
|
Survey and Questionnaire | Collaboration |
|
2019 | 2019 |
|
Appart'City CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| D-EDGE Hospitality Solutions | Legacy | D-EDGE Digital Media | Account Based Marketing | CRM | n/a | 2017 | 2017 |
In 2017, Appart'City implemented D-EDGE Digital Media to support account targeted marketing across its leisure and hospitality footprint in France. The deployment was centered on the Account Based Marketing platform to enable coordinated outreach to high value corporate and group accounts and to align marketing activity with commercial objectives.
The D-EDGE Digital Media implementation encompassed core Account Based Marketing capabilities including account identification and segmentation, audience orchestration, programmatic campaign setup, and personalized content delivery. Configuration work emphasized reusable campaign templates, account-level audience lists, and centralized creative management to scale marketing programs across property portfolios.
Operational ownership focused on marketing and commercial teams, where D-EDGE Digital Media provided campaign orchestration and reporting workflows for account-level engagement. The implementation established standardized campaign governance, including account list stewardship, approval workflows, and cadence for campaign execution tied to commercial calendars.
D-EDGE Digital Media was instrumented to provide account-centric analytics and campaign attribution at the account level, enabling ongoing refinement of targeting and messaging. The full application name D-EDGE Digital Media is used in reporting and vendor documentation as the primary Account Based Marketing solution for Appart'City.
|
|
|
|
|
Marketing Analytics | CRM |
|
2017 | 2017 |
|
|
|
|
|
Marketing Automation | CRM |
|
2016 | 2016 |
|
Appart'City PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sinch | Legacy | Pathwire MailJet | Transactional Email | PaaS | n/a | 2016 | 2016 |
In 2016, Appart'City implemented Pathwire MailJet for Transactional Email on its website. The implementation centralized website driven transactional messaging for the hospitality company, covering reservation and account workflows. Pathwire MailJet is used to generate and deliver booking confirmations, reservation updates, account notifications and password resets tied to online bookings.
The deployment architecture connects the website to Pathwire MailJet using standard transactional email integration patterns, combining template driven content management with API or SMTP delivery endpoints to enable programmatic, event triggered sends. Configurations implemented include reusable email templates, personalization variables, transactional send flows and delivery tracking, reflecting typical Transactional Email capabilities. The implementation also provisions suppression handling and basic deliverability monitoring through the Pathwire MailJet console.
Operational ownership was assigned to digital and customer operations teams who manage templates, send flows and suppression lists via the Pathwire MailJet interface while the website triggers messages from booking and account modules. Governance emphasized centralized template control and role based access to the Pathwire MailJet console to maintain consistent customer communication. The source indicates the scope is website transactional interactions and does not list additional system integrations.
|
Appart'City IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
|
IT Decision Makers and Key Stakeholders at Appart'City
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Appart'City Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Appart'City IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Appart'City digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Appart'City Technographics
Appart'City is a Leisure and Hospitality organization based in France,
with around 2000 employees and annual revenues of $300.0 million.
Appart'City operates a diverse technology stack with applications such as
Microsoft 365, D-EDGE Digital Media and Pathwire MailJet,
covering areas like Collaboration, Account Based Marketing and Transactional Email.
Appart'City has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, D-EDGE Hospitality Solutions and Sinch.
Appart'City recently adopted applications including
Momentive SurveyMonkey in 2019, D-EDGE Digital Media in 2017 and AB Tasty Instant Analytics in 2017,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Appart'City’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Appart'City’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Appart'City technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.