List of D-EDGE Digital Media Customers
Lodi, 95240, CA,
United States
Since 2010, our global team of researchers has been studying D-EDGE Digital Media customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased D-EDGE Digital Media for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using D-EDGE Digital Media for Account Based Marketing include: Accor, a France based Leisure and Hospitality organisation with 19982 employees and revenues of $6.20 billion, Appart'City, a France based Leisure and Hospitality organisation with 2000 employees and revenues of $300.0 million, HPL Hotels and Resorts, a Singapore based Leisure and Hospitality organisation with 1000 employees and revenues of $150.0 million and many others.
Contact us if you need a completed and verified list of companies using D-EDGE Digital Media, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The D-EDGE Digital Media customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Accor | Leisure and Hospitality | 19982 | $6.2B | France | D-EDGE Hospitality Solutions | D-EDGE Digital Media | Account Based Marketing | 2014 | n/a |
Accor Group implemented D-EDGE Digital Media in 2014 as an Account Based Marketing solution within its emerging BtoB digital services pole. The deployment was positioned to complement the offer developed by FastBooking, a company the Group acquired in April, and to centralize control of distribution display and commercial terms across partner channels.
D-EDGE Digital Media was configured to enforce transparency display rules and to provide controlled access to customer details and partner rate settings. Typical Account Based Marketing workflows were used, including account targeting, audience segmentation, campaign orchestration, and centralized reporting, with configuration focused on display governance and customer data access controls.
Operational coverage emphasized BtoB digital services and distribution channel management, aligning commercial and marketing functions around channel transparency and commission structures. The implementation addressed rate competitiveness by incorporating commission rate management and visibility for partners, reinforcing the Group s commercial distribution architecture.
Governance changes centered on formalizing display rules and access policies, ensuring the D-EDGE Digital Media application governed how customer information and commission rates are exposed to third parties. The program explicitly guaranteed transparency of display rules, access to customer details, and competitive commission rates as stated outcomes of the initiative.
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Appart'City | Leisure and Hospitality | 2000 | $300M | France | D-EDGE Hospitality Solutions | D-EDGE Digital Media | Account Based Marketing | 2017 | n/a |
In 2017, Appart'City implemented D-EDGE Digital Media to support account targeted marketing across its leisure and hospitality footprint in France. The deployment was centered on the Account Based Marketing platform to enable coordinated outreach to high value corporate and group accounts and to align marketing activity with commercial objectives.
The D-EDGE Digital Media implementation encompassed core Account Based Marketing capabilities including account identification and segmentation, audience orchestration, programmatic campaign setup, and personalized content delivery. Configuration work emphasized reusable campaign templates, account-level audience lists, and centralized creative management to scale marketing programs across property portfolios.
Operational ownership focused on marketing and commercial teams, where D-EDGE Digital Media provided campaign orchestration and reporting workflows for account-level engagement. The implementation established standardized campaign governance, including account list stewardship, approval workflows, and cadence for campaign execution tied to commercial calendars.
D-EDGE Digital Media was instrumented to provide account-centric analytics and campaign attribution at the account level, enabling ongoing refinement of targeting and messaging. The full application name D-EDGE Digital Media is used in reporting and vendor documentation as the primary Account Based Marketing solution for Appart'City.
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HPL Hotels and Resorts | Leisure and Hospitality | 1000 | $150M | Singapore | D-EDGE Hospitality Solutions | D-EDGE Digital Media | Account Based Marketing | 2017 | n/a |
In 2017, HPL Hotels and Resorts implemented D-EDGE Digital Media. The deployment used D-EDGE Digital Media as an Account Based Marketing platform to centralize customer targeting and campaign orchestration across the company, focused on marketing and revenue management functions for its Singapore hotel group.
The implementation emphasized core Account Based Marketing capabilities including audience segmentation, account targeting, programmatic campaign orchestration, creative management, and measurement and reporting. D-EDGE Digital Media was configured to support both group-level and hotel-level campaign segmentation and to provide consolidated analytics for marketing operations.
Operational ownership rested with marketing and revenue teams, with rollout activities centered on aligning campaign workflows, establishing governance for account selection and creative approval, and creating repeatable processes for hotel marketers to execute targeted campaigns. The program was implemented as an enterprise marketing platform to standardize account based marketing workflows across properties while preserving hotel-level campaign flexibility.
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