Appelrath Cupper Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Appelrath Cupper and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Appelrath Cupper employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Appelrath Cupper has purchased the following applications: In-House ATS for Applicant Tracking System in 2015, Google Workspace (Formerly Google G-Suite) for Collaboration in 2016, OXID eShop for eCommerce in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Appelrath Cupper is running and its propensity to invest more and deepen its relationship with In-House Applications , ATOSS Software , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Appelrath Cupper revenues, which have grown to $123.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Appelrath Cupper intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| In-House Applications | Legacy | In-House ATS | Applicant Tracking System | HCM | n/a | 2015 | 2015 |
In 2015, Appelrath Cupper implemented an In-House ATS as its Applicant Tracking System. The In-House ATS is deployed as the primary applicant management platform and is exposed through the company careers site at jobs.appelrath.com, serving as the public intake channel for job applications.
The implementation centers on core Applicant Tracking System capabilities, including job requisition posting and lifecycle tracking, web-based application intake, candidate profile management, screening workflows, and a centralized candidate database. Configuration reflects retail recruiting processes, enabling HR to create and approve requisitions, publish roles to the career site, and manage candidate status through hiring stages.
The system is an internally developed, in-house application maintained by the company and integrated into the public careers portal, centralizing application flow for HR and recruiting teams across Germany. Governance is managed by internal HR and IT stakeholders, with role based access and operational ownership for posting maintenance, candidate data capture, and ongoing system support.
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Workforce Management | HCM |
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2007 | 2007 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016 Appelrath Cupper implemented Google Workspace (Formerly Google G-Suite) to provide Collaboration capabilities across the organization. Google Workspace is deployed as a cloud hosted SaaS platform using Gmail, Google Calendar, Google Drive, Google Docs, Google Sheets and Google Slides to deliver core email, calendaring and document collaboration for merchandising, marketing and corporate operations.
Administration is centralized through the Google Workspace Admin Console with user provisioning, group management and policy controls to enforce access and basic data governance across business units. The company website references Google Workspace usage, indicating Workspace accounts and contact endpoints are leveraged in external communication and support workflows, consistent with standard Collaboration category practices for identity and content collaboration.
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Survey and Questionnaire | Collaboration |
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2023 | 2023 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| OXID eSales | Legacy | OXID eShop | eCommerce | eCommerce | n/a | 2015 | 2015 |
In 2015, Appelrath Cupper deployed OXID eShop as its eCommerce platform. The OXID eShop implementation powers the public storefront at https://www.appelrath.com/ for the German retail company, supporting online product presentation and checkout for an organization of roughly 1,000 employees.
The deployment of OXID eShop was configured to provide standard eCommerce capabilities, including catalog management, product detail pages, shopping cart and checkout workflows, promotions and vouchers, content management for editorial pages, customer account management, and basic order capture and processing. Appelrath Cupper uses OXID eShop to centralize online merchandising and pricing configuration alongside digital content updates.
Architecturally the platform is embedded in the public storefront, consolidating presentation and order-capture layers under OXID eShop. Operational control is concentrated in the retailer’s eCommerce and merchandising functions in Germany, with the platform serving as the primary channel for online sales and customer-facing catalog operations.
Governance for the OXID eShop rollout emphasizes catalog and content workflow controls, promotion scheduling, and storefront configuration processes to align online assortments with merchandising plans. The implementation positions Appelrath Cupper to manage online sales operations, merchandising, and customer self-service through a single eCommerce platform.
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2023 | 2023 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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