AppFolio
70 Castilian Drive,
Goleta, 93117, CA,
United States
Goleta, 93117, CA,
United States
1 703-821-5000
Professional Services
AppFolio Technographics
AppFolio Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by AppFolio and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1634 AppFolio employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AppFolio has purchased the following applications: Alteryx One Platform for Analytics and BI in 2021, Postman API Platform for API Management in 2020, Amazon EC2 for Application Hosting and Computing Services in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AppFolio is running and its propensity to invest more and deepen its relationship with Alteryx , Postman , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AppFolio revenues, which have grown to $794.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AppFolio intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AppFolio Data, Technology Stack, and Enterprise Applications
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Alteryx | Legacy | Alteryx One Platform | Analytics and BI | Analytics and BI | n/a | 2021 | 2021 | In 2021 AppFolio implemented Alteryx One Platform to centralize Analytics and BI capabilities for finance and accounting workflows. The deployment focused on the finance organization and was used directly by a lead accountant and a four person accounting team to support month end close activities tied to revenue, investments, prepaids, cash, and fixed assets. Configuration emphasized repeatable analytic workflows, data blending and automation across reporting and forecasting pipelines, and scripted flux analysis. AppFolio used Alteryx One Platform to refine the Cash Forecast process and to standardize flux analysis, and the team created a filter template for headcount statistics that saved time and increased consistency for the flux process. Operational integrations included coordinated work with cross functional teams to implement a bot for daily cash processing, and Alteryx outputs were used to prepare monthly and quarterly free cash flow analysis for periodic filings and to support internal and external audit activities. The platform was positioned to feed recurring financial reporting and to automate routine data preparation in support of revenue recognition and gross margin analysis. Governance centered on accounting and finance process ownership, with the lead accountant directing template standardization and workflow automation to reduce manual variance in reporting. Outcomes called out by the team included improved accuracy and efficiency in cash forecasting and demonstrable time savings and consistency gains in flux processes as a result of Alteryx One Platform usage. |
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Postman | Legacy | Postman API Platform | API Management | PaaS | n/a | 2020 | 2020 | In 2020, AppFolio implemented Postman API Platform to support its AppFolio Stack integration marketplace. The Postman API Platform is used as a core component of AppFolio's API Management strategy to enable developer-centric onboarding, sandbox testing, and contract-driven validation across its integration surface. Implementation scope prioritized optimizing the developer experience and reducing integration friction for property management customers and third-party Property-Tech partners. AppFolio structured API documentation around a Time to Hello World workflow, strict OpenAPI specification adherence, clear naming conventions, code samples, and detailed error messages to accelerate a developer's first GET request and lower integration time. Postman API Platform is explicitly leveraged for contract testing, working alongside Pact, and as a tooling standard in the quality assurance pipeline. Architecturally, AppFolio Stack is developed as an orchestration of microservices, with Postman used to simulate live integrations in sandbox environments populated with domain-specific sample data that reflect maintenance and other property management models. Rate limiting is implemented on a per-second, per-minute, and per-hour basis and scoped to the customer-partner pair to preserve predictable performance as partner connections scale. The sandbox plus contract testing configuration enables partners to perform advanced preproduction validation that closely mimics production behavior and load patterns. Operational coverage spans partner developer teams, AppFolio engineering responsible for API development and QA, and property-management customers who consume integrations through AppFolio Stack. Governance practices include unit testing, Selenium UI regression tests, contract testing with Postman API Platform, and continuous monitoring to surface contract violations and communicate remediation guidance to partners. These combined practices are intended to ensure integrations deliver the stable service AppFolio documents in its engineering guidance. | |
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Apps Development | PaaS |
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2020 | 2020 |
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Test Automation Platform | PaaS |
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2020 | 2020 |
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Test Automation Platform | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 | ||
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Collaboration | Collaboration |
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2015 | 2015 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Contract Lifecycle Management | Content Management |
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2015 | 2015 |
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Digital Signing | Content Management |
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2021 | 2021 |
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Digital Signing | Content Management |
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2020 | 2020 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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eCommerce Fraud Protection | eCommerce |
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2021 | 2021 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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EPM | EPM |
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2017 | 2017 |
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EPM | EPM |
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2018 | 2018 |
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Financial Consolidation and Close | EPM |
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2018 | 2018 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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ERP Financial | ERP Financial Management |
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2014 | 2014 |
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Expense Management | ERP Financial Management |
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2015 | 2015 |
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Expense Management | ERP Financial Management |
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2015 | 2015 |
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Subscription and Recurring Billing | ERP Financial Management |
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2017 | 2017 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Marketing Automation | CRM |
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2015 | 2015 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2013 | 2013 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Procure to Pay | Procurement |
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2015 | 2015 |
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Procurement | Procurement |
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2015 | 2015 |
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Supplier Relationship Management | Procurement |
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2015 | 2015 |
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IT Decision Makers and Key Stakeholders at AppFolio
| First Name | Last Name | Title | Function | Department | Phone | |
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Apps Being Evaluated by AppFolio Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD AppFolio Technographics
AppFolio is a Professional Services organization based in United States,
with around 1634 employees and annual revenues of $794.0 million.
AppFolio operates a diverse technology stack with applications such as
Alteryx One Platform, Postman API Platform and Amazon EC2,
covering areas like Analytics and BI, API Management and Application Hosting and Computing Services.
AppFolio has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Alteryx, Postman and Amazon Web Services (AWS).
AppFolio recently adopted applications including
Alteryx One Platform in 2021, Amazon EC2 in 2021 and Amazon CloudFront in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of AppFolio’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates AppFolio’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete AppFolio technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.