Applus Services
Parque Empresarial Las Mercedes Calle Campezo 1 Edificio 3,
Madrid, 28022,
Spain
Madrid, 28022,
Spain
34 912 08 08 00
Professional Services
Applus Services Technographics
Applus Services Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Applus Services and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 25278 Applus Services employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Applus Services has purchased the following applications: BMC Remedy HR Service Management for HR Service Delivery in 2021, Cisco Webex Meetings for Audio Video and Web Conferencing in 2018, Salesforce Marketing Cloud for Marketing Automation in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Applus Services is running and its propensity to invest more and deepen its relationship with BMC Software , Cisco Systems , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Applus Services revenues, which have grown to $2.02 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Applus Services intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Applus Services Tech Stack and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| BMC Software | Legacy | BMC Remedy HR Service Management | HR Service Delivery | HCM | n/a | 2021 | 2021 |
In 2021 Applus Services deployed BMC Helix Business Workflows to digitize its Global Finance Shared Services across more than 65 countries, centralizing case management and streamlining finance operations. The vendor case study documents finance as the implemented process area and highlights improved reporting and reductions in manual processing as direct outcomes of the deployment.
The implementation emphasized centralized case management, workflow automation for finance transactions, and consolidated reporting capabilities to support Global Finance Shared Services. BMC Remedy HR Service Management is identified by the vendor as a planned expansion onto the same platform for HR, and the application is associated with the HR Service Delivery category for future HR process coverage.
Operational scope for the current deployment is global finance, covering 65 plus countries and finance business functions rather than HR at the time of the case study. The vendor frames HR adoption of BMC Remedy HR Service Management as a next-phase rollout, indicating the platform is being positioned to scale horizontally to other functions while retaining the centralized service and reporting architecture established for finance.
Governance and process expectations in the case study focus on centralization of case intake, standardized reporting, and reduction of manual handoffs within finance, with plans to extend those governance models to HR if the BMC Remedy HR Service Management expansion proceeds. Outcomes explicitly stated by the vendor include centralized case management, improved reporting, and reduced manual processing for finance operations, with HR use noted as an expansion intent rather than a core component of the 2021 deployment.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2018 | 2018 |
In 2018, Applus Services deployed Cisco Webex Meetings as its Audio Video and Web Conferencing solution, with the application surfaced for web access on the corporate site. Cisco Webex Meetings is implemented to provide meeting scheduling, real-time video and audio conferencing, screen and content sharing, and recording capabilities to support internal and client-facing interactions. The narrative explicitly links Applus Services Cisco Webex Meetings Audio Video and Web Conferencing to enterprise collaboration and virtual meeting use cases.
The deployment emphasizes browser-based joins and web-embedded meeting access, leveraging Cisco Webex Meetings functional modules for meeting management, participant controls, and content collaboration. Operational coverage is oriented toward corporate communications, client demonstrations, and cross-site project reviews, with governance relying on the built-in access controls and meeting administration features of Cisco Webex Meetings. The implementation positions Cisco Webex Meetings as the primary Audio Video and Web Conferencing layer supporting Applus Services business functions for remote collaboration and virtual engagement.
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Marketing Cloud | Marketing Automation | CRM | n/a | 2020 | 2020 |
In 2020, Applus Services implemented Salesforce Marketing Cloud as its Marketing Automation platform on their website. The Salesforce Marketing Cloud deployment was scoped to support digital engagement and campaign automation for corporate marketing and regional digital teams.
The implementation emphasized core Marketing Automation capabilities including email campaign orchestration, journey orchestration, segmentation, content personalization, and web engagement tracking tied to site behavior. Salesforce Marketing Cloud was configured to execute campaigns on the website and to feed subscriber segmentation and personalization engines used by marketing operations. Governance workstreams focused on marketing workflow approvals, centralized content management, and subscriber data governance to align corporate and regional campaign execution.
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Marketing Automation | CRM |
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2023 | 2023 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Security (AppSec) | CyberSecurity |
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2024 | 2024 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Applus Services
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Applus Services Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Applus Services IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Applus Services digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Applus Services Technographics
Applus Services is a Professional Services organization based in Spain,
with around 25278 employees and annual revenues of $2.02 billion.
Applus Services operates a diverse technology stack with applications such as
BMC Remedy HR Service Management, Cisco Webex Meetings and Salesforce Marketing Cloud,
covering areas like HR Service Delivery, Audio Video and Web Conferencing and Marketing Automation.
Applus Services has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as BMC Software, Cisco Systems and Salesforce.
Applus Services recently adopted applications including
Acunetix by Invicti Application Security in 2024, Microsoft Dynamics 365 Marketing in 2023 and BMC Remedy HR Service Management in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Applus Services’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Applus Services’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Applus Services technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.