New York, 10010, NY,
United States
AppNexus Technographics
AppNexus Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by AppNexus and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1500 AppNexus employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AppNexus has purchased the following applications: Infor SunSystems for ERP Financial in 2014, Avionte Connect for Applicant Tracking System, Candidate Relationship Management in 2014, Microsoft Power BI for Analytics and BI in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AppNexus is running and its propensity to invest more and deepen its relationship with Infor , Avionte Staffing Software , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AppNexus revenues, which have grown to $370.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AppNexus intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AppNexus Tech Stack and Enterprise Applications
AppNexus ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Infor | Intuit Quickbooks Enterprise | Infor SunSystems | ERP Financial | ERP | n/a | 2014 | 2014 |
In 2014, AppNexus implemented Infor SunSystems as its ERP Financial system in the United States, replacing Intuit Quickbooks Enterprise for core accounting functions. The rollout centralized general ledger processing and established Infor SunSystems as the authoritative financial ledger for corporate accounting.
Configuration work concentrated on Infor SunSystems general ledger and journal entry workflows, with migration journals instrumented to capture historical balances and transaction-level detail. Reconciliation controls and ledger validation were implemented to align chart of accounts mappings and posting rules between the two systems, enabling systematic cross-system validation during cutover.
Operational scope focused on accounting and finance teams that performed reconciliations of the general ledger from Intuit Quickbooks Enterprise to Infor SunSystems to support accounting system migration journals and prepare other audit documentation for external audit purpose. Governance emphasized documented cutover procedures, reconciliation sign-offs, and preservation of audit trails inside Infor SunSystems to support external audit review.
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AppNexus HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Avionte Staffing Software | Legacy | Avionte Connect | Applicant Tracking System, Candidate Relationship Management | HCM | n/a | 2014 | 2014 |
In 2014 AppNexus implemented Avionte Connect as its Applicant Tracking System,Candidate Relationship Management solution and deployed the application on its public careers site to manage open roles. The implementation is explicitly anchored to the careers site, where Avionte Connect serves as the front end for job postings and candidate intake for corporate recruiting functions at AppNexus.
Avionte Connect was configured to provide core ATS and CRM capabilities, including job requisition publishing, candidate submission and tracking, a centralized candidate database, workflow automation for screening and interview steps, and candidate relationship management functionality. The deployment emphasized structured applicant workflows and lifecycle management, applying typical ATS process orchestration to intake, qualification, and progression stages used by recruiting teams.
Operational coverage focused on talent acquisition and HR recruiting workflows, with Avionte Connect integrated directly into the AppNexus careers page to capture applicants and manage candidate records. Governance concentrated on recruiter workflow standardization and careers site posting controls, aligning candidate data capture and pipeline management under the Avionte Connect instance rather than distributed manual processes.
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AppNexus Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Power BI | Analytics and BI | Analytics and BI | n/a | 2014 | 2018 |
In 2014, AppNexus implemented Microsoft Power BI to centralize reporting and enable self service analytics within its Analytics and BI portfolio. The deployment focused on shifting report creation and data validation closer to business users while retaining developer and analyst oversight where required.
The implementation included report authoring and dashboard adoption, with explicit use of Excel 2013 as a Self Service Power BI model to enable ad hoc data modeling and lightweight ETL by end users. AppNexus conducted Design Review Meetings, Technology Upgrade workshops, and Report training for End Users to operationalize report creation and build internal competency in Power BI report authoring and data modeling.
Microsoft Power BI was integrated with Excel 2013 workflows to create a self service analytics pathway, reducing the need for developers and analysts to perform routine data integrity checks. Operational scope centered on end users, developers, and analysts who were trained to use Excel as the front end for Power BI models, affecting day to day reporting and analytics processes.
Governance and process changes were instituted through the review meetings and training programs to formalize report standards and user responsibilities for data validation. The implementation explicitly reduced dependencies on developers and analysts to check data integrity by enabling business users to validate and model data directly in Excel 2013 linked to Microsoft Power BI.
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AppNexus Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2019 | 2019 |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Event Management | Collaboration |
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2018 | 2018 |
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AppNexus CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Advertising Platform | CRM |
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2011 | 2011 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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AppNexus ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Incident Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2021 | 2021 |
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AppNexus TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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AppNexus PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2015 | 2015 |
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AppNexus IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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AppNexus CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at AppNexus
Apps Being Evaluated by AppNexus Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||