AppStar Financial
4619 Viewridge AvenueSte. C,
San Diego, 92123, CA,
United States
San Diego, 92123, CA,
United States
1 866-754-5368
Professional Services
AppStar Financial Technographics
AppStar Financial Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by AppStar Financial and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 180 AppStar Financial employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AppStar Financial has purchased the following applications: Microsoft 365 for Collaboration in 2020, AdRoll for Digital Advertising Platform in 2013, New Relic APM for Application Performance Management in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AppStar Financial is running and its propensity to invest more and deepen its relationship with Microsoft , NextRoll , Constant Contact or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AppStar Financial revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AppStar Financial intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AppStar Financial Tech Stack and Enterprise Applications
AppStar Financial Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, AppStar Financial implemented Microsoft 365. The Microsoft 365 deployment focused on Collaboration, enabling knowledge worker productivity, client delivery workflows, and internal communications across its professional services organization.
The implementation leveraged a tenant-based cloud SaaS architecture and used standard Microsoft 365 capabilities, including Exchange Online for email, SharePoint for intranet and document management, OneDrive for personal cloud storage, Teams for meetings and persistent chat, and Office desktop and web apps for authoring. Configuration work centered on centralized user and mailbox provisioning, tenant-level sharing and retention settings, and file co-authoring to support multi-user document workflows. The deployment also introduced template libraries and automated provisioning patterns to standardize client engagement artifacts and project onboarding.
Operational coverage extended to corporate employees and project teams, with governance controls established for external sharing, retention, and role-based access control to align with professional services compliance requirements. Administrative workflows included tenant policy configuration, user lifecycle procedures, and content governance to manage access and collaboration hygiene. The company's public website indicates use of Microsoft 365, reflecting its role in both the corporate productivity stack and outward-facing presence.
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AppStar Financial CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| NextRoll | Legacy | AdRoll | Digital Advertising Platform | CRM | n/a | 2013 | 2013 |
In 2013, AppStar Financial deployed AdRoll as a Digital Advertising Platform to manage site based retargeting and audience prospecting on its corporate website. The deployment concentrated on embedding the AdRoll site tag across marketing pages to capture behavioral signals and build targeted segments for programmatic campaigns.
AdRoll was configured through the platform console to support campaign management, creative rotation, audience segmentation, and conversion tracking workflows. The implementation relied on pixel based tracking and site tag placement to feed remarketing lists and conversion events into AdRoll delivery and bidding controls. Standard platform capabilities such as frequency management, campaign scheduling, and creative variation were applied to align media delivery with AppStar Financial marketing cadence.
Operational ownership was assigned to the marketing organization, which managed tag deployment, audience definition, and campaign setup for the company website. Governance emphasized centralized campaign controls within AdRoll and routine monitoring of site tag integrity to maintain accurate audience collection. The configuration kept media execution and audience management within the Digital Advertising Platform, with reporting and performance dashboards surfaced from AdRoll to marketing stakeholders.
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2022 | 2022 |
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AppStar Financial ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2022 | 2022 |
In 2022, AppStar Financial deployed New Relic APM to instrument and monitor its public website. The deployment focuses on Application Performance Management to deliver continuous observability for the company web presence.
New Relic APM was configured to capture application instrumentation, transaction tracing, error and exception tracking, response time and throughput metrics, and to populate role based performance dashboards. The implementation uses agent based instrumentation across application tiers, custom transaction naming and grouping, and centralized dashboards in New Relic APM for situational awareness. Alerting policies and escalation routing were defined to surface regressions in latency and errors to responsible teams.
Operational ownership spans IT operations, application engineering and DevOps, with New Relic APM data used for triage and root cause analysis of site performance incidents. The scope is explicitly the company website, with instrumentation focused on front end and server side transaction paths to correlate user experience with backend latency. Observability feeds support incident response and prioritization workflows for on call engineers and product owners.
Rollout was executed on the production website and incorporated tagging conventions, dashboard templates and defined alert routing into existing operational channels. New Relic APM provides continuous application performance visibility and serves as the primary Application Performance Management layer for AppStar Financial's web application observability.
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AppStar Financial IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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AppStar Financial CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at AppStar Financial
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by AppStar Financial Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from AppStar Financial IT executives and key decision makers. This section highlights AppStar Financial's latest recorded technology evaluations, including Rediffmail Pro for Collaboration on 2026-10-15. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the AppStar Financial digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-10-15 | AppStar Financial | Evaluated | Rediff | Rediffmail Pro | Collaboration | Collaboration |
FAQ - APPS RUN THE WORLD AppStar Financial Technographics
AppStar Financial is a Professional Services organization based in United States,
with around 180 employees and annual revenues of $20.0 million.
AppStar Financial operates a diverse technology stack with applications such as
Microsoft 365, AdRoll and New Relic APM,
covering areas like Collaboration, Digital Advertising Platform and Application Performance Management.
AppStar Financial has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, NextRoll and New Relic.
AppStar Financial recently adopted applications including
ActiveCampaign in 2022, New Relic APM in 2022 and Microsoft 365 in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of AppStar Financial’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates AppStar Financial’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete AppStar Financial technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.