Chicago, 60606, IL,
United States
Aprimo Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Aprimo and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Aprimo employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Aprimo has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2010, UKG Pro Recruiting (ex UltiPro Recruiting) for Recruiting, Applicant Tracking System in 2021, Oracle Netsuite OpenAir for Professional Services Automation in 2009 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Aprimo is running and its propensity to invest more and deepen its relationship with Oracle , UKG , Zoom Video Communications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Aprimo revenues, which have grown to $90.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aprimo intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP Financial Management | n/a | 2010 | 2010 |
In 2010, Aprimo implemented Oracle NetSuite ERP as its ERP Financial system to centralize finance and transactional accounting for a new company and business entity. The implementation was delivered alongside a broader IT program to design, plan and implement core IT services and security functions across finance, HR management, learning management, expense, help desk, and customer support services.
Oracle NetSuite ERP was configured to support core finance modules, vendor management workflows, and expense management, with business process design that aligned finance operations to vendor management strategies, SLA enforcement, and procurement controls. The program included governance for GDPR implementation and Privacy Shield acceptance, and established executive level white glove end user support with fiscal oversight of capital and operational budgets totaling $20M.
Architecturally the initiative transformed a collocated datacenter into a hybrid cloud footprint spanning Private Cloud, Amazon Web Services, and Microsoft Azure, and introduced software defined WAN strategies to simplify LAN WAN management and improve security. Integrations that were implemented or planned included CRM connectivity with Microsoft Dynamics, nine Mitel ShoreTel telephony system integrations for interoffice connectivity, and cloud based contact center integration to meet business continuity service levels.
Operational governance emphasized vendor management to evaluate risk, establish SLAs, and secure pricing, with cross functional collaboration between operations staff and strategic partners to reduce incident resolution times. Documented outcomes tied directly to the program include total negotiated savings of over $2.9M, annual toll and conferencing savings of approximately $120K from telephony consolidation, a reported 25% reduction in operational costs from cloud migration and a reported 30% cost reduction from SD WAN optimizations.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| UKG | Legacy | UKG Pro Recruiting (ex UltiPro Recruiting) | Recruiting, Applicant Tracking System | HCM | n/a | 2021 | 2021 |
In 2021, Aprimo deployed UKG Pro Recruiting (ex UltiPro Recruiting) as its recruiting applicant tracking solution. UKG Pro Recruiting (ex UltiPro Recruiting) is implemented as the company's Recruiting,Applicant Tracking System to manage job requisitions, public job board postings on the corporate careers site, candidate application intake, résumé parsing, interview scheduling, and offer workflows. The implementation surfaces the vendor-hosted job board URL on Aprimo's website to centralize applicant flow and public job presentation.
Operational ownership resides with Aprimo's HR and Talent Acquisition teams, with hiring managers and recruiters using role-based access and pipeline management to control candidate stages and approvals. Governance emphasizes standardized requisition creation, centralized applicant tracking, and audit-ready activity logging to support consistent hiring across the professional services organization. The deployment aligns UKG Pro Recruiting with Aprimo's recruiting and talent acquisition business functions and career site infrastructure.
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Netsuite OpenAir | Professional Services Automation | ERP Services and Operations | n/a | 2009 | 2009 |
In 2009, Aprimo implemented Oracle Netsuite OpenAir as its Professional Services Automation solution to centralize project management, resource management, time and expense tracking, and project accounting. Oracle Netsuite OpenAir provided on demand PSA capabilities including project planning, resource scheduling, time capture, expense submission, and project accounting workflows, and the implementation targeted Aprimo's professional services organization to standardize engagement delivery and charge capture across services engagements.
The deployment used OpenAir's multi tenant SaaS architecture to centralize services operations and provide a single operational ledger for time and expense data, supporting Aprimo's services, finance, and project management office functions. Configuration and automation emphasized resource allocation, utilization reporting, time to invoice flows, and project accounting processes consistent with Professional Services Automation workflows. Aprimo joined a cohort of software firms in 2009 leveraging Oracle Netsuite OpenAir to increase billable utilization and reduce the costs of running global services organizations.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2016 | 2016 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Account Based Marketing | CRM |
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2018 | 2018 |
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Account Based Marketing | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2021 | 2021 |
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Remote Monitoring and Management | ITSM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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