Ara Shoes
Zur Schlenkhecke 4,
Langenfeld (rheinland), 40764,
Germany
Langenfeld (rheinland), 40764,
Germany
49 2173 1 5 0
Manufacturing
Ara Shoes Technographics
Ara Shoes Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Ara Shoes and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 700 Ara Shoes employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ara Shoes has purchased the following applications: Amazon Pay for Payment Processing in 2019, ProCampaign BI for Analytics and BI in 2022, Shopware for eCommerce in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ara Shoes is running and its propensity to invest more and deepen its relationship with Amazon Web Services (AWS) , Apple , ProCampaign or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ara Shoes revenues, which have grown to $220.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ara Shoes intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Ara Shoes Tech Stack and Enterprise Applications
Ara Shoes ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon Pay | Payment Processing | ERP | n/a | 2019 | 2019 |
In 2019 Ara Shoes implemented Amazon Pay on its website, integrating the Amazon Pay service as a primary online payment option. The Amazon Pay integration supports Payment Processing within Ara Shoes e-commerce checkout, enabling customers to complete transactions using stored Amazon credentials and streamlining online payment capture.
The implementation focused on front end payment flows and server side authorization, using Amazon Pay hosted checkout components and tokenization to reduce card data handling. Configuration work concentrated on embedding the Amazon Pay button in product and cart pages, wiring the checkout acceptance flow to order capture routines, and exposing authorization and capture endpoints to the web application.
Operational coverage was limited to Ara Shoes online storefronts serving customers in Germany, impacting e-commerce, payments operations, and order management functions. Governance incorporated payment operations controls and alignment with standard card processing security practices, with rollout executed around the website checkout pages to centralize Payment Processing through Amazon Pay.
|
|
|
|
|
Payment Processing | ERP |
|
2021 | 2021 |
|
Ara Shoes Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ProCampaign | Legacy | ProCampaign BI | Analytics and BI | Analytics and BI | Consultix | 2022 | 2022 |
In 2022, Ara Shoes deployed ProCampaign BI as its central analytics platform. The deployment serves Analytics and BI needs for group wide ecommerce, email marketing and loyalty orchestration across its German brands.
Consultix led the implementation and configured ProCampaign BI to centralize customer profile enrichment and support omnichannel campaign orchestration. Functional capabilities implemented include unified customer profile consolidation, data enrichment workflows, standardized reporting and dashboarding, and analysis to support segmentation and campaign performance.
Architecturally the solution was provisioned as a centralized marketing intelligence hub connecting brand storefronts, campaign execution channels and loyalty orchestration systems. Integrations were configured to ingest first party data from ecommerce platforms, email channels and loyalty systems into ProCampaign BI for reporting and analysis.
Operational scope covered marketing, ecommerce and loyalty teams across Ara Shoes brands in Germany, with governance established for data enrichment, reporting cadence and campaign activation workflows. The ProCampaign BI deployment is positioned to provide centralized reporting and analysis to support marketing and loyalty outcomes.
|
Ara Shoes eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Shopware | Legacy | Shopware | eCommerce | eCommerce | n/a | 2019 | 2019 |
In 2019 Ara Shoes implemented Shopware as its public facing commerce platform. Ara Shoes deployed Shopware to run website commerce functions, establishing Shopware as the primary eCommerce application for product presentation and online order capture. The implementation concentrated on storefront configuration, product catalog management, content management for marketing pages, shopping cart and checkout orchestration, and order management capabilities consistent with standard eCommerce functional modules. Shopware was used to deliver responsive storefront experiences and to centralize merchandising and pricing configuration for web sales.
Operationally the deployment scoped to the corporate website and the teams responsible for online sales, marketing, and product management. Governance emphasis focused on centralized catalog ownership, editorial workflows for CMS content, and role based administration inside the Shopware environment to control product updates and promotions. The narrative reflects a platform level implementation of Shopware for Ara Shoes eCommerce, with configuration and process alignment aimed at supporting continuous online merchandising and commerce operations.
|
Ara Shoes CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Tag Management | CRM |
|
2015 | 2015 |
|
Ara Shoes ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2022 | 2022 |
|
Ara Shoes TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2020 | 2020 |
|
Ara Shoes IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Cloud Storage | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2016 | 2016 |
|
IT Decision Makers and Key Stakeholders at Ara Shoes
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Ara Shoes Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Ara Shoes IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Ara Shoes digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Ara Shoes Technographics
Ara Shoes is a Manufacturing organization based in Germany,
with around 700 employees and annual revenues of $220.0 million.
Ara Shoes operates a diverse technology stack with applications such as
Amazon Pay, ProCampaign BI and Shopware,
covering areas like Payment Processing, Analytics and BI and eCommerce.
Ara Shoes has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Amazon Web Services (AWS), ProCampaign and Shopware.
Ara Shoes recently adopted applications including
ProCampaign BI in 2022, New Relic APM in 2022 and Amazon S3 in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Ara Shoes’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Ara Shoes’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Ara Shoes technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.