Langenfeld (rheinland), 40764,
Germany
Ara Shoes Technographics
Ara Shoes Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Ara Shoes and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 700 Ara Shoes employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Ara Shoes has purchased the following applications: Amazon Pay for Payment Processing in 2019, ProCampaign BI for Analytics and BI in 2022, Shopware for eCommerce in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Ara Shoes is running and its propensity to invest more and deepen its relationship with Amazon Web Services (AWS) , Apple , ProCampaign or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Ara Shoes revenues, which have grown to $220.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Ara Shoes intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Ara Shoes Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon Pay | Payment Processing | ERP Financial Management | n/a | 2019 | 2019 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ProCampaign | Legacy | ProCampaign BI | Analytics and BI | Analytics and BI | Consultix | 2022 | 2022 |
In 2022, Ara Shoes deployed ProCampaign BI as its central analytics platform. The deployment serves Analytics and BI needs for group wide ecommerce, email marketing and loyalty orchestration across its German brands.
Consultix led the implementation and configured ProCampaign BI to centralize customer profile enrichment and support omnichannel campaign orchestration. Functional capabilities implemented include unified customer profile consolidation, data enrichment workflows, standardized reporting and dashboarding, and analysis to support segmentation and campaign performance.
Architecturally the solution was provisioned as a centralized marketing intelligence hub connecting brand storefronts, campaign execution channels and loyalty orchestration systems. Integrations were configured to ingest first party data from ecommerce platforms, email channels and loyalty systems into ProCampaign BI for reporting and analysis.
Operational scope covered marketing, ecommerce and loyalty teams across Ara Shoes brands in Germany, with governance established for data enrichment, reporting cadence and campaign activation workflows. The ProCampaign BI deployment is positioned to provide centralized reporting and analysis to support marketing and loyalty outcomes.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Tag Management | CRM |
|
2015 | 2015 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
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Application Performance Management | ITSM |
|
2022 | 2022 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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|
|
Governance, Risk and Compliance | TRM |
|
2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Ara Shoes
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Ara Shoes Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||