Arcelik
Sutluce, Karaagac Cd No:2-6,
Istanbul, 34445,
Turkey
Istanbul, 34445,
Turkey
90 212 314-3434
Manufacturing
Arcelik Technographics
Arcelik Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Arcelik and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 51650 Arcelik employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Arcelik has purchased the following applications: Circularise Platform for Blockchain Platform in 2022, Workplace by Facebook for Collaboration in 2020, Hotjar for Customer Experience in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Arcelik is running and its propensity to invest more and deepen its relationship with Circularise , Facebook , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Arcelik revenues, which have grown to $10.56 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Arcelik intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Arcelik Tech Stack and Enterprise Applications
Arcelik Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Circularise | Legacy | Circularise Platform | Blockchain Platform | Blockchain | n/a | 2022 | 2022 |
In 2022 Arcelik deployed the Circularise Platform, a Blockchain Platform, as part of a multinational pilot that tested a blockchain-based digital system intended to complement ISCC Plus certification across complex material value chains. The engagement positioned the Circularise Platform to capture material provenance and certification linkage for appliance manufacturing workflows without referencing any prior named system.
The implementation emphasized blockchain-native capabilities common to the Blockchain Platform category, including a permissioned ledger model for shared provenance records, immutable material declarations, and role based access controls enabling selective data disclosure between parties. Circularise Platform configurations focused on recording mass-balance related attestations and supplier declarations to align digital records with certification evidence, supporting sustainability and compliance workflows.
The pilot integrated the Circularise Platform with the ISCC certification scheme and brought together material suppliers Neste, Asahi Kasei, Borealis, Trinseo and Shell, trading companies Marubeni and Itochu, and OEMs and brands including Philips Domestic Appliances, EVBox and Arcelik. Operational scope spanned chemical industry suppliers and appliance manufacturers across multi tier supply chains, impacting procurement, sustainability reporting, supplier collaboration and supply chain compliance functions.
Governance for the rollout was organized as a joint industry pilot to validate the Circularise Platform as a complement to ISCC Plus mass-balance certification, with partners testing shared verification and data exchange processes. The pilot marked the first time 10 chemical industry players and appliance companies jointly tested a blockchain based digital complement to a sustainability certification process, creating a governance model for cross company evidence sharing aligned to ISCC requirements.
|
Arcelik Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Workplace by Facebook | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020 Arcelik deployed Workplace by Facebook as a Collaboration application to extend internal communications and employee engagement across its digital channels. The implementation is visible on Arcelik’s corporate web properties where Workplace by Facebook is instrumented alongside other site elements to provide social collaboration access.
Workplace by Facebook at Arcelik is used in the context of core collaboration capabilities common to the Collaboration category, including group spaces for team collaboration, chat and messaging, news feed style announcements, and content sharing and knowledge exchange. The deployment leverages the application’s administrative controls and role based publishing to manage communications and content visibility.
The implementation directly ties Workplace by Facebook into Arcelik’s public website, exposing collaboration touch points through web embedded components and corporate site entry points. This approach aligns the Workplace by Facebook application with external web properties while serving internal business functions such as corporate communications, HR driven engagement, and knowledge management.
Governance workstreams accompanying the rollout focused on content moderation, access control, and editorial workflow for corporate announcements, reflecting standard Collaboration category governance needs. Arcelik’s use of Workplace by Facebook demonstrates a web integrated Collaboration platform supporting employee-facing communication and information sharing.
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Arcelik CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2018 | 2018 |
In 2018, Arcelik implemented Hotjar on its public website to advance Customer Experience capabilities. Hotjar was embedded as a client side tracking tag to capture session recordings, heatmaps, funnel behavior, and on-page feedback consistent with Customer Experience analytics.
The deployment focused on web instrumentation and behavioral analytics, with Hotjar data feeding UX and digital product workflows and informing marketing optimization. Operational scope was the corporate web presence, and the implementation aligned with standard web tagging architectures that centralize client side event capture for product and experience teams. Governance and rollout emphasized instrumenting priority pages and configuring Hotjar features to support qualitative analysis and user feedback workflows.
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Arcelik TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2021 | 2021 |
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Arcelik CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Web Application Firewalls (WAF), DDoS Protection | CyberSecurity |
|
2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Arcelik
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Arcelik Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Arcelik IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Arcelik digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Arcelik Technographics
Arcelik is a Manufacturing organization based in Turkey,
with around 51650 employees and annual revenues of $10.56 billion.
Arcelik operates a diverse technology stack with applications such as
Circularise Platform, Workplace by Facebook and Hotjar,
covering areas like Blockchain Platform, Collaboration and Customer Experience.
Arcelik has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Circularise, Facebook and Contentsquare.
Arcelik recently adopted applications including
Circularise Platform in 2022, OneTrust Cookie Consent in 2021 and Lumen Black Lotus Labs in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Arcelik’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Arcelik’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Arcelik technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.