Neutral Bay, 2089, NSW,
Australia
Arrowfield Group Technographics
Arrowfield Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Arrowfield Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5 Arrowfield Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Arrowfield Group has purchased the following applications: Ardex Software for Facility Management in 2021, Microsoft 365 for Collaboration in 2016, ActiveCampaign for Marketing Automation in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Arrowfield Group is running and its propensity to invest more and deepen its relationship with Ardex Technology , Microsoft , CodeTwo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Arrowfield Group revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Arrowfield Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Arrowfield Group Tech Stack and Enterprise Applications
Arrowfield Group ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ardex Technology | Legacy | Ardex Software | Facility Management | ERP Services and Operations | n/a | 2021 | 2021 |
In 2021, Arrowfield Group implemented Ardex Software, Apps Category: . Arrowfield Group deployed Ardex Software from Ardex Technology on its public website to centralize product information and customer-facing content for the consumer packaged goods business. The Ardex Software web deployment is configured to publish product listings and manage site content while exposing administrative controls to the small internal team.
Operational scope focused on marketing and product functions, with day-to-day administration handled by Arrowfield staff across its Australia operations. Governance emphasized content workflows and role-based access control for website publishing, and the implementation retained a lightweight web-hosted architecture appropriate for a five person organization using Ardex Software.
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Arrowfield Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Arrowfield Group implemented Microsoft 365 as its primary Collaboration platform. The deployment is evident on the company website, and the Microsoft 365 implementation supports the small Australian organization’s productivity and external content workflows.
The Microsoft 365 deployment applied standard Collaboration capabilities, including cloud email and calendaring, Office desktop and web applications, SharePoint Online for document management and intranet-style content, OneDrive for Business for personal file storage, and Microsoft Teams for real-time chat and meetings. Configuration focused on user-level provisioning, mailbox and file storage allocation, and SharePoint site structures consistent with small-team collaboration patterns.
Operational governance was organized within a single Microsoft 365 tenant, with centralized administration for user accounts and access controls, basic security and compliance configuration, and role-based user privileges to manage content publishing tied to the Arrowfield website. The implementation centered on internal communications, document lifecycle and web-facing content management under the Microsoft 365 Collaboration model.
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Collaboration | Collaboration |
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2021 | 2021 |
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Arrowfield Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ActiveCampaign | Legacy | ActiveCampaign | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021, Arrowfield Group deployed ActiveCampaign on its website to provide Marketing Automation for its Australian consumer packaged goods business. The implementation used the ActiveCampaign application embedded via website tracking snippet and embedded forms to centralize contact capture and digital engagement workflows.
Configuration focused on email automation, onsite behavior tracking, form-based lead capture, tag driven contact segmentation, and the lightweight CRM features native to ActiveCampaign, with automation workflows configured to trigger follow up and list segmentation. The integration architecture emphasized the website as the primary data source rather than custom backend integrations, and operational ownership was concentrated within a single marketing owner given the company size. Arrowfield Group ActiveCampaign Marketing Automation supports marketing and customer engagement workflows and governs consent based communication through tag and automation rule management.
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Tag Management | CRM |
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2018 | 2018 |
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Arrowfield Group PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2019 | 2019 |
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Arrowfield Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Arrowfield Group
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Apps Being Evaluated by Arrowfield Group Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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