Pittsfield, 01201-4720, MA,
United States
Art Berkshire Association Technographics
Art Berkshire Association Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Art Berkshire Association and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Art Berkshire Association employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Art Berkshire Association has purchased the following applications: Zuora Zephr for Subscription and Recurring Billing in 2023, ADP Recruiting for Recruiting, Applicant Tracking System in 2017, GumGum for Artificial Intelligence Marketing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Art Berkshire Association is running and its propensity to invest more and deepen its relationship with Zuora , ADP , GumGum or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Art Berkshire Association revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Art Berkshire Association intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Art Berkshire Association Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zuora | Legacy | Zuora Zephr | Subscription and Recurring Billing | ERP Financial Management | n/a | 2023 | 2023 |
In 2023, Art Berkshire Association implemented Zuora Zephr to address an inflexible paywall and enable rapid experimentation across subscription flows. Zuora Zephr was deployed as part of a Subscription and Recurring Billing initiative focused on improving direct paywall conversions for local newspapers in the United States.
The implementation centered on fast A/B testing and personalization capabilities, with configuration of segmented paywall rules, conversion tracking, and experimentation workflows to iterate subscription offers. Functional scope emphasized subscription and paywall conversion workflows tied to finance and subscriptions operations, using personalization and segment-based audience targeting to refine checkout and payment prompts.
Integrations included a direct analytics and segmentation connection with Mather Economics to inform test cohorts and behavioral targeting, and operational coverage was scoped to New England region publications. The project addressed local newspaper subscription acquisition use cases while aligning Zuora Zephr with organizational subscription management and billing processes.
Governance followed an experimentation-led rollout for subscription/paywall conversion, operating within finance and subscriptions teams to manage offers and measurement. The deployment produced measured outcomes including approximately 20% overall lift in direct paywall conversions and up to 40% conversion lift for specific segments.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ADP | Legacy | ADP Recruiting | Recruiting, Applicant Tracking System | HCM | n/a | 2017 | 2017 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2020 | 2020 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2012 | 2012 |
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Collaboration | Collaboration |
|
2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application, Web and Enterprise Search | Content Management |
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2020 | 2020 |
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Web Content Management | Content Management |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Customer Data Platform | CRM |
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2023 | 2023 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2012 | 2012 |
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Data Management Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2011 | 2011 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2012 | 2012 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2015 | 2015 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
|
2014 | 2014 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2000 | 2000 |
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Cloud Storage | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
|
2012 | 2012 |
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IT Decision Makers and Key Stakeholders at Art Berkshire Association
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Art Berkshire Association Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||