Aruba
6280 America Center Dr,
Santa Clara, 95002, CA,
United States
Santa Clara, 95002, CA,
United States
1 408-941-4300
Professional Services
Aruba Technographics
Aruba Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Aruba and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7000 Aruba employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Aruba has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2010, Workday HCM for Core HR in 2014, LivePerson Conversational Cloud for Chatbots and Conversational AI in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Aruba is running and its propensity to invest more and deepen its relationship with SAP , Workday , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Aruba revenues, which have grown to $3.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aruba intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Aruba Tech Stack and Enterprise Applications
Aruba ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP | n/a | 2010 | 2010 |
In 2010, Aruba implemented SAP ERP ECC 6.0 as its ERP Financial platform to support finance and back-office operations. Aruba's IT leadership led all aspects of business applications, overseeing SAP ERP, Salesforce.com, and homegrown applications, with integrations spanning front-office and back-office workflows.
The SAP ERP ECC 6.0 deployment centered on core ERP Financial capabilities, with configuration focused on Financial Accounting and Controlling, accounts payable and receivable, asset accounting, and integration-ready procure-to-pay and order-to-cash accounting flows. Implementation work emphasized standard financial ledger processes and accounting close controls consistent with an ERP Financial backbone.
Integrations explicitly included Salesforce.com for front-office revenue and pipeline data, plus a set of homegrown applications to support operational and product delivery systems, enabling transactional handoffs between sales, billing, and finance. Operational coverage targeted finance, sales operations, product management, and back-office administrative functions, reflecting cross-functional ownership of information systems and technology.
Governance and rollout were managed with a focus on rapid software delivery for new products and services, while actively managing budget and risk, and providing cross-functional leadership for business applications and integrations. The program positioned SAP ERP ECC 6.0 as the central financial system within Aruba's broader application landscape, with formal oversight for change control and release cadence across integrated front-office and back-office systems.
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Expense Management | ERP |
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2011 | 2011 |
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Aruba HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday HCM | Core HR | HCM | n/a | 2014 | 2018 |
Aruba implemented Workday HCM in 2014 to establish Core HR capabilities across its professional services organization. Workday HCM provided a centralized HR Information System for employee records and transactional HR processes, serving as the primary platform for workforce data management.
The deployment covered Core HCM functional modules including Core HCM, Benefits, Recruiting, Reporting, Business Processes and Security, with combined technical and functional support for configuration and system administration. Support activities included security role configuration, design and maintenance of business processes, and reporting configuration to enable operational HR workflows and compliance reporting.
Operational responsibility focused on HR, benefits administration and recruiting functions, with Aruba Workday HCM Core HR supporting these business functions and the underlying reporting needs. Teams managed a series of ad hoc project requests to ensure system data integrity and process correctness from design through implementation, validating changes before production rollout.
Governance was enforced through formal project documentation and delivery controls, including development of project charters, maintenance of project plans, creation of work breakdown structures and tracking of key milestones. Technical and functional owners retained accountability for business process orchestration and security governance within Workday HCM.
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Recruiting, Applicant Tracking System | HCM |
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2016 | 2016 |
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Recruiting, Applicant Tracking System | HCM |
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2016 | 2016 |
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Aruba AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LivePerson | Legacy | LivePerson Conversational Cloud | Chatbots and Conversational AI | AI-Powered Application | n/a | 2011 | 2011 |
In 2011, Aruba deployed LivePerson Conversational Cloud. The LivePerson Conversational Cloud implementation is categorized as Chatbots and Conversational AI and is delivered on Aruba's public website.
The deployment leverages cloud-hosted conversational capabilities typical of Chatbots and Conversational AI, including automated chat flows, intent classification, session and conversation management, and human agent handoff. LivePerson Conversational Cloud functions used in this type of deployment generally include a web messaging widget, bot orchestration for scripted flows, and conversation analytics for monitoring interactions.
Architecturally the solution is presented as an embedded web messaging layer, with the LivePerson Conversational Cloud operating as a SaaS front end for Aruba's digital customer engagement channel. Operational scope centers on customer facing support and engagement on the website, affecting digital support and customer service functions.
Implementation required configuration of bot scripts, intent training workflows, and escalation rules, with operational teams responsible for ongoing conversation review and bot refinement. Rollout and governance were focused on the web channel delivery model rather than on-premises components.
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Aruba Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Aruba Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application, Web and Enterprise Search | Content Management |
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2019 | 2019 |
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Aruba CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2018 | 2018 |
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Account Based Marketing | CRM |
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2021 | 2021 |
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Account Based Marketing | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2015 | 2015 |
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Aruba ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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Aruba PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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Aruba IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Aruba CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Aruba
| First Name | Last Name | Title | Function | Department | Phone | |
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Global Talent Management Operations | CXO | HR | |
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Global Human Resources Benefits Manager | Manager | HR | |
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Human Resources Business Partner, Americas | Manager | HR | |
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Senior Human Resource Business Partner | Manager | HR | |
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Senior Vice President Americas Sales | VP | Sales | |
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Vice President Sales | VP | Sales | |
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Vice President Worldwide Sales | VP | Sales | |
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Director, Sales Operations | Director | Sales | |
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Operations Director | Director | Finance | |
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Senior Director, Sales Operations | Director | Sales | |
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VP Global Field Operations and Chief of Staff (CEO Office) | CXO | Operations | |
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Human Resource Business Partner | Manager | HR | |
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Senior Human Resources Business Partner | Manager | HR | |
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Director, HR Business Partner | Director | HR | |
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Senior Global Human Resources Business Partner | Manager | HR | |
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Executive Global HRBP Director | Director | HR | |
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Senior Vice President Human Resources | VP | HR | |
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Apps Being Evaluated by Aruba Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Aruba IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Aruba digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Aruba Technographics
Aruba is a Professional Services organization based in United States,
with around 7000 employees and annual revenues of $3.00 billion.
Aruba operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, Workday HCM and LivePerson Conversational Cloud,
covering areas like ERP Financial, Core HR and Chatbots and Conversational AI.
Aruba has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Workday and LivePerson.
Aruba recently adopted applications including
Zoominfo Platform in 2022, Demandbase ABX Cloud in 2021 and Hotjar in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Aruba’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Aruba’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Aruba technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.