London, EC2A 4LS,
United Kingdom
ASA Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by ASA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 155 ASA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ASA has purchased the following applications: Oracle Advertising (ex Oracle Data Cloud) for Customer Experience in 2015, Zellis MyView for Employee Self Service in 2020, Vector Networks VIZOR ITAM for Hardware Asset Management (HAM), Software Asset Management (SAM), IT Asset Management (ITAM), SaaS Spend Management in 2010 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ASA is running and its propensity to invest more and deepen its relationship with Oracle , Amobee , Zellis or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ASA revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ASA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Advertising (ex Oracle Data Cloud) | Customer Experience | CRM | n/a | 2015 | 2015 | ||
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Zellis | Legacy | Zellis MyView | Employee Self Service | HCM | n/a | 2020 | 2020 | In 2020, ASA implemented Zellis MyView as its Employee Self Service application. ASA uses Zellis MyView on their website at the MyView portal URL to provide employees web access to HR and payroll information. Zellis MyView is positioned as the primary Employee Self Service channel for payslips, personal record updates, and leave requests for ASA. The deployment is delivered via a web portal embedded in ASA's external site footprint and covers the organisation's workforce of approximately 155 employees in the United Kingdom. Functional capabilities implemented align with Employee Self Service norms, including payslip viewing and distribution, absence and leave management, personal data maintenance, and benefits visibility. Governance and operational ownership rest with HR administration, using role based access controls and portal provisioning within Zellis MyView to manage employee access and standardize self service workflows. |
IT Asset Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Vector Networks | Legacy | Vector Networks VIZOR ITAM | Hardware Asset Management (HAM), Software Asset Management (SAM), IT Asset Management (ITAM), SaaS Spend Management | IT Asset Management | n/a | 2010 | 2010 | In 2010, ASA deployed Vector Networks VIZOR ITAM to standardize IT helpdesk and asset management across its United Kingdom operations. The deployment centered on Hardware Asset Management (HAM),Software Asset Management (SAM),IT Asset Management (ITAM),SaaS Spend Management capabilities delivered by Vector Networks VIZOR ITAM and targeted corporate IT helpdesk and IT operations functions. ASA implemented VIZOR helpdesk, inventory and distribution modules, including remote control and inventory modules identified in the vendor case study, to enable service ticketing, remote troubleshooting and centralized hardware and software inventory management. The implementation used VIZOR/Vector Asset modules to consolidate asset records and to provide remote access for support technicians. The rollout focused on the IT helpdesk and IT operations team in the United Kingdom, establishing standardized asset and service workflows through Vector Networks VIZOR ITAM and VIZOR/Vector Asset modules. The implementation explicitly improved helpdesk responsiveness and enabled remote troubleshooting, delivering ongoing time and cost savings reported by the vendor. |
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