Asahi Group Holdings
1-23-1 Azumabashi Sumida-ku,
Tokyo, 130-8602,
Japan
Tokyo, 130-8602,
Japan
81 3 56085116
Consumer Packaged Goods
Asahi Group Holdings Technographics
Asahi Group Holdings Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Asahi Group Holdings and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 28173 Asahi Group Holdings employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Asahi Group Holdings has purchased the following applications: PageUp ATS for Applicant Tracking System in 2011, Ethereum Platform for Blockchain Platform in 2023, Microsoft 365 for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Asahi Group Holdings is running and its propensity to invest more and deepen its relationship with PageUp , ServiceNow , Ethereum Foundation or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Asahi Group Holdings revenues, which have grown to $20.10 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Asahi Group Holdings intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Asahi Group Holdings Tech Stack and Enterprise Applications
Asahi Group Holdings HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PageUp | Legacy | PageUp ATS | Applicant Tracking System | HCM | n/a | 2011 | 2011 |
In 2011, Asahi Group Holdings implemented PageUp ATS as its Applicant Tracking System on the corporate careers website. The deployment exposes a PageUp ATS hosted application form endpoint on the careers page, centralizing job postings and candidate submissions into the PageUp environment.
The PageUp ATS implementation uses standard Applicant Tracking System capabilities, including job requisition publishing, online application intake, candidate profile management, workflow-based applicant tracking, screening and interview scheduling, and offer tracking. Configuration work focused on aligning those modules with corporate hiring workflows and role based access for HR users and hiring managers.
Integration surface is limited to the public careers site and the PageUp hosted application form URL that captures and stores candidate data in the PageUp candidate database. Operational scope is centered on HR and talent acquisition business functions, with the PageUp ATS serving Asahi Group Holdings PageUp ATS Applicant Tracking System needs for corporate recruiting and applicant lifecycle management.
Governance and process changes emphasized structured requisition approvals, hiring manager permissions, and candidate data governance to standardize recruitment workflows within the Applicant Tracking System. The implementation reads as a web hosted careers integration that centralizes applicant intake and operational recruiting processes in PageUp ATS.
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HR Service Delivery | HCM |
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2022 | 2022 |
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Asahi Group Holdings Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ethereum Foundation | Legacy | Ethereum Platform | Blockchain Platform | Blockchain | n/a | 2023 | 2023 |
In 2023, Asahi Group Holdings used the Ethereum Platform, a Blockchain Platform, to launch its first NFT Card Collection for the Asahi Super Dry brand. The collection went live globally on March 17, 2023 via the OpenSea marketplace, timed to mark the 36th birthday of Asahi Super Dry and intended to strengthen fan engagement.
The implementation leveraged core Ethereum Platform capabilities for tokenization and smart contract issuance, with NFTs minted as blockchain-native digital collectibles. Key functional elements included token metadata management, public minting flows, and web3 wallet interactions to enable ownership transfer and secondary market activity.
Integration was executed with OpenSea as the public marketplace for distribution and resale, using the Ethereum public network and standard token interoperability to permit cross-platform trading. Operational coverage was consumer facing, driven by global marketing and brand channels rather than internal enterprise systems.
Governance and rollout were coordinated by marketing and brand teams, aligning launch timing, consumer communications, and marketplace publication on the Ethereum Platform. The stated business objective was to create a stronger connection with fans, positioning the Blockchain Platform deployment as a brand engagement and digital collectibles initiative.
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Asahi Group Holdings Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Asahi Group Holdings implemented Microsoft 365 as its primary Collaboration platform. The company uses Microsoft 365 on their website and within corporate communications to consolidate email, document sharing, and meeting workflows.
The Microsoft 365 deployment encompassed core Collaboration capabilities including Exchange Online for enterprise email, SharePoint Online for intranet and document management, OneDrive for Business for personal file sync, and Microsoft Teams for messaging and meetings. Configuration work focused on tenant-level policies, mailbox and file retention settings, and document sharing controls consistent with corporate collaboration requirements.
The architecture was provisioned for enterprise-wide use across Asahi Group Holdings in Japan, using centralized tenant administration, role-based access controls, and content governance to manage both internal collaboration and externally published content referenced on the company website. Integrations aligned with corporate identity and authentication flows to support unified access and authenticated content publishing.
Governance included centralized administration, user provisioning workflows, and information protection policies to align Collaboration usage with corporate compliance and communications processes. Operational ownership was situated in corporate IT and communications functions to standardize collaboration practices and manage ongoing configuration and policy enforcement.
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Asahi Group Holdings Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Management | Content Management |
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2024 | 2024 |
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Asahi Group Holdings CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Asahi Group Holdings ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2022 | 2022 |
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Asahi Group Holdings PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2022 | 2022 |
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Asahi Group Holdings IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Asahi Group Holdings CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Web Gateways (SWG) | CyberSecurity |
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2013 | 2013 |
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IT Decision Makers and Key Stakeholders at Asahi Group Holdings
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Asahi Group Holdings Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Asahi Group Holdings IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Asahi Group Holdings digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Asahi Group Holdings Technographics
Asahi Group Holdings is a Consumer Packaged Goods organization based in Japan,
with around 28173 employees and annual revenues of $20.10 billion.
Asahi Group Holdings operates a diverse technology stack with applications such as
PageUp ATS, Ethereum Platform and Microsoft 365,
covering areas like Applicant Tracking System, Blockchain Platform and Collaboration.
Asahi Group Holdings has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as PageUp, Ethereum Foundation and Microsoft.
Asahi Group Holdings recently adopted applications including
Box AI in 2024, Ethereum Platform in 2023 and ServiceNow HR in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Asahi Group Holdings’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Asahi Group Holdings’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Asahi Group Holdings technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.