Asian Food Group
Klopsteen 6,
Haps, 5443 PW,
Netherlands
Haps, 5443 PW,
Netherlands
31 88 221 2000
Consumer Packaged Goods
Asian Food Group Technographics
Asian Food Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Asian Food Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 Asian Food Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Asian Food Group has purchased the following applications: Microsoft 365 for Collaboration in 2022, AtroPIM for Product Information Management in 2023, Microsoft Clarity for Marketing Analytics in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Asian Food Group is running and its propensity to invest more and deepen its relationship with Microsoft , AtroCore , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Asian Food Group revenues, which have grown to $2.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Asian Food Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Asian Food Group Tech Stack and Enterprise Applications
Asian Food Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2022 | 2022 |
In 2022, Asian Food Group implemented Microsoft 365 to provide Collaboration capabilities for its Netherlands-based, 20-employee consumer packaged goods operation. Asian Food Group is using Microsoft 365 on their website and has established the Microsoft 365 tenant as the primary cloud collaboration platform for the organization.
The implementation centers on a standard Microsoft 365 SaaS deployment, configured to deliver Exchange Online email, Microsoft Teams for synchronous collaboration, SharePoint and OneDrive for document management and file sharing, and Office desktop and web applications for productivity. Configuration work is consistent with small enterprise deployments, including tenant-level administration, license assignment and basic security controls for user identities and data access.
Operationally the Microsoft 365 rollout supports core business functions including internal communications, document collaboration and file storage across the company, with governance focused on centralized administration, user provisioning and access control policies. The presence of Microsoft 365 on the company website indicates vendor footprint and public adoption of the Microsoft 365 Collaboration suite as a central element of Asian Food Group IT infrastructure.
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Asian Food Group eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AtroCore | Legacy | AtroPIM | Product Information Management | eCommerce | n/a | 2023 | 2023 |
In 2023 Asian Food Group deployed AtroPIM as a cloud Product Information Management application to consolidate article master data across procurement, finance, logistics and sales for a Europe wide food distributor. The implementation targeted product data centralization to support real time ERP synchronization, automated workflows and improved regulatory compliance.
AtroPIM was configured with core product master and digital asset management capabilities, taxonomy and classification structures, and workflow automation to manage approval and publishing. Data quality rules, attribute templates and variant management workflows were implemented to enforce consistency across SKUs and packaging attribute sets. The configuration emphasized reusable attribute sets and staged publish controls typical of Product Information Management solutions.
The cloud deployment established real time synchronization with the company ERP and exposed APIs and feed exports for downstream channels used by procurement, finance, logistics and sales teams across Europe. Integration patterns emphasized event driven updates for stock and product changes and scheduled catalog exports to downstream systems, aligning product information with transactional processes.
Governance introduced role based access controls, designated data stewards and staged rollout across business functions to align ownership with procurement and quality teams. Operational processes were restructured to move approval and publishing into AtroPIM workflows and to centralize regulatory documentation alongside product attributes. The implementation delivered a single source of truth for article master data through AtroPIM and improved regulatory compliance for product labeling and documentation.
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Asian Food Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Clarity | Marketing Analytics | CRM | n/a | 2022 | 2022 |
In 2022, Asian Food Group implemented Microsoft Clarity to instrument user behavior on its public website. The deployment uses the Microsoft Clarity client-side tracking snippet to collect session recordings, heatmaps, click maps, and scroll maps, aligning with Marketing Analytics requirements for behavioral measurement. Microsoft Clarity provides session replay and aggregated interaction visualization, supporting marketing and UX analysis for the company's web storefront.
Configuration focused on page-level instrumentation and sampling parameters, with filters and segments configured to isolate product pages and checkout flows for user journey analysis. Operational ownership sits with marketing and e commerce functions, who use Microsoft Clarity data to inform content and interface adjustments, while consent aware capture and basic privacy controls were applied to respect regional data protection expectations. The implementation of Microsoft Clarity is limited to the website and emphasizes client-side event capture, recording configuration, and analytics dashboards typical of Marketing Analytics deployments.
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Asian Food Group PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Master Data Management | PaaS |
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2024 | 2024 |
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Asian Food Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Asian Food Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Asian Food Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Asian Food Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Asian Food Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Asian Food Group Technographics
Asian Food Group is a Consumer Packaged Goods organization based in Netherlands,
with around 20 employees and annual revenues of $2.0 million.
Asian Food Group operates a diverse technology stack with applications such as
Microsoft 365, AtroPIM and Microsoft Clarity,
covering areas like Collaboration, Product Information Management and Marketing Analytics.
Asian Food Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and AtroCore.
Asian Food Group recently adopted applications including
AtroCore Data Platform in 2024, AtroPIM in 2023 and Microsoft 365 in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Asian Food Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Asian Food Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Asian Food Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.