ASICS Corporation
1-1, Minatojima-Nakamachi 7-chome Chuo-ku,
Kobe, 650-8555,
Japan
Kobe, 650-8555,
Japan
81 78 303 2231
Consumer Packaged Goods
ASICS Corporation Technographics
ASICS Corporation Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by ASICS Corporation and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 8904 ASICS Corporation employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ASICS Corporation has purchased the following applications: SAP SuccessFactors Compensation for Compensation Management in 2016, Solana Blockchain for Blockchain Platform in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ASICS Corporation is running and its propensity to invest more and deepen its relationship with SAP , Solana or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ASICS Corporation revenues, which have grown to $3.01 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ASICS Corporation intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ASICS Corporation Tech Stack and Enterprise Applications
ASICS Corporation HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Compensation | Compensation Management | HCM | n/a | 2016 | 2016 |
In 2016 ASICS Corporation implemented SAP SuccessFactors Compensation to centralize Compensation Management and support HR and talent management business functions. The deployment explicitly focused on providing technical support and improvements across Employee Central, Performance, Goals, Compensation, Reporting, and Recruitment modules within the SuccessFactors suite.
SAP SuccessFactors Compensation was configured to handle merit planning, bonus planning, long term incentive planning, budget orchestration, and formal approval workflows consistent with Compensation Management best practices. Configuration work emphasized aligning the compensation data model with Employee Central records and normalizing performance inputs from Performance and Goals modules to drive pay decisions.
The implementation linked SAP SuccessFactors Compensation with Employee Central, Performance, Goals, Reporting, and Recruitment modules to enable end to end data flows for compensation cycles and consolidated reporting. Operational coverage targeted HR and talent management processes across ASICS Corporation's employee population, supporting managers and HR business partners through annual and ad hoc compensation events.
Governance and operationalization included role based security, multi level approval chains, calibration workflows, and an iterative improvement process supported through ongoing technical support. The project narrative centers on system configuration, module alignment, and sustained operational support for SAP SuccessFactors Compensation within ASICS Corporation's Compensation Management landscape.
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Core HR | HCM |
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2016 | 2016 |
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Performance and Goal Management | HCM |
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2016 | 2016 |
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Recruiting, Applicant Tracking System | HCM |
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2016 | 2016 |
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Time and Attendance | HCM |
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2016 | 2016 |
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ASICS Corporation Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Solana | Legacy | Solana Blockchain | Blockchain Platform | Blockchain | n/a | 2023 | 2023 |
In 2023, ASICS Corporation implemented Solana Blockchain using Solana Pay to build a large-scale brand loyalty program, deploying the Blockchain Platform to mint and manage NFT-based loyalty badges that pair with physical shoe units. The project was led by ASICS’ Director of Web3 and Digital Goods, Joe Pace, and followed the company’s initial web3 experiment with the Sunrise Red NFT Collection in 2021, positioning the Solana Blockchain implementation as a branded loyalty and e-commerce instrument rather than an experimental art drop.
The implementation combined Solana Pay checkout flows with on-chain NFT issuance, creating a functional module that links each physical pair of shoes to a unique NFT loyalty badge. Solana Blockchain was used to issue a limited supply of 1,001 NFTs as loyalty badges, bundled with shoes for a $200 USDC purchase price, and the architecture emphasized open-source composability so ASICS could reuse existing marketplace components and minimize bespoke full stack development.
Integrations and operational coverage were explicit and global, the deployment used a fiat-backed stable digital currency on Solana to enable cross-border sales, and the first launch sold into 62 countries, constituting ASICS’ first global preorder and global shoe distribution. The rollout also created interoperability with the broader Solana ecosystem, for example enabling collectors to use digital twins in the STEPN move-to-earn application, and leveraged the network’s low environmental impact as a selection criterion.
Governance and process changes focused on composable reward mechanics and simplified partner collaboration, allowing ASICS to grant access to new benefits for badge holders without complex back end integrations or combining disparate reward systems. Reported outcomes from the explicit case details included $600,000 in revenue over five days, broad media reach exceeding one billion impressions, and a demonstrable global market validation with particularly strong uptake in Japan.
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IT Decision Makers and Key Stakeholders at ASICS Corporation
| First Name | Last Name | Title | Function | Department | Phone | |
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Vice President of Human Resources - North America | VP | HR | |
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Global HR Manager | Manager | HR | |
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Human Resources Manager | Manager | HR | |
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General Manager, Global Human Resources | Manager | HR | |
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General Manager Human Resources Planning | Manager | HR | |
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Director of Human Resources | Director | HR | |
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Apps Being Evaluated by ASICS Corporation Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from ASICS Corporation IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the ASICS Corporation digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD ASICS Corporation Technographics
ASICS Corporation is a Consumer Packaged Goods organization based in Japan,
with around 8904 employees and annual revenues of $3.01 billion.
ASICS Corporation operates a diverse technology stack with applications such as
SAP SuccessFactors Compensation and Solana Blockchain,
covering areas like Compensation Management and Blockchain Platform.
ASICS Corporation has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Solana.
ASICS Corporation recently adopted applications including
Solana Blockchain in 2023, SAP SuccessFactors Compensation in 2016 and SAP SuccessFactors Employee Central in 2016,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of ASICS Corporation’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates ASICS Corporation’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete ASICS Corporation technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.