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ASICS Corporation Data, Technology Stack, and Enterprise Applications
Blockchain
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Solana Legacy Solana Blockchain Blockchain Platform Blockchain n/a 2023 2023 In 2023, ASICS Corporation implemented Solana Blockchain using Solana Pay to build a large-scale brand loyalty program, deploying the Blockchain Platform to mint and manage NFT-based loyalty badges that pair with physical shoe units. The project was led by ASICS’ Director of Web3 and Digital Goods, Joe Pace, and followed the company’s initial web3 experiment with the Sunrise Red NFT Collection in 2021, positioning the Solana Blockchain implementation as a branded loyalty and e-commerce instrument rather than an experimental art drop. The implementation combined Solana Pay checkout flows with on-chain NFT issuance, creating a functional module that links each physical pair of shoes to a unique NFT loyalty badge. Solana Blockchain was used to issue a limited supply of 1,001 NFTs as loyalty badges, bundled with shoes for a $200 USDC purchase price, and the architecture emphasized open-source composability so ASICS could reuse existing marketplace components and minimize bespoke full stack development. Integrations and operational coverage were explicit and global, the deployment used a fiat-backed stable digital currency on Solana to enable cross-border sales, and the first launch sold into 62 countries, constituting ASICS’ first global preorder and global shoe distribution. The rollout also created interoperability with the broader Solana ecosystem, for example enabling collectors to use digital twins in the STEPN move-to-earn application, and leveraged the network’s low environmental impact as a selection criterion. Governance and process changes focused on composable reward mechanics and simplified partner collaboration, allowing ASICS to grant access to new benefits for badge holders without complex back end integrations or combining disparate reward systems. Reported outcomes from the explicit case details included $600,000 in revenue over five days, broad media reach exceeding one billion impressions, and a demonstrable global market validation with particularly strong uptake in Japan.
HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
SAP Legacy SAP SuccessFactors Compensation Compensation Management HCM n/a 2016 2016
Core HR HCM 2016 2016
Performance and Goal Management HCM 2016 2016
Recruiting, Applicant Tracking System HCM 2016 2016
Time and Attendance HCM 2016 2016
IT Decision Makers and Key Stakeholders at ASICS Corporation
First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by ASICS Corporation Executives
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD ASICS Corporation Technographics

ASICS Corporation is a Consumer Packaged Goods organization based in Japan, with around 8904 employees and annual revenues of $3.01 billion.

ASICS Corporation operates a diverse technology stack with applications such as Solana Blockchain and SAP SuccessFactors Compensation, covering areas like Blockchain Platform and Compensation Management.

ASICS Corporation has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Solana and SAP.

ASICS Corporation recently adopted applications including Solana Blockchain in 2023, SAP SuccessFactors Compensation in 2016 and SAP SuccessFactors Employee Central in 2016, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of ASICS Corporation’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates ASICS Corporation’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

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