Aston Villa F.C.
Villa Park,
Birmingham, B6 6HE,
United Kingdom
Birmingham, B6 6HE,
United Kingdom
44 12 1327-2299
Leisure and Hospitality
Aston Villa F.C. Technographics
Aston Villa F.C. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Aston Villa F.C. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1600 Aston Villa F.C. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Aston Villa F.C. has purchased the following applications: Access PeopleXD (formerly CoreHR) for Core HR in 2014, Microsoft 365 for Collaboration in 2015, 8x8 Contact Center for Call Center in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Aston Villa F.C. is running and its propensity to invest more and deepen its relationship with The Access Group , Microsoft , CodeTwo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Aston Villa F.C. revenues, which have grown to $70.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Aston Villa F.C. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Aston Villa F.C. Tech Stack and Enterprise Applications
Aston Villa F.C. HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| The Access Group | Legacy | Access PeopleXD (formerly CoreHR) | Core HR | HCM | n/a | 2014 | 2014 |
In 2014 Aston Villa F.C. implemented Access PeopleXD (formerly CoreHR) to manage the club's Core HR functions, provisioning a single enterprise HR application instance to centralize employee data and HR processes. The deployment was scoped to support the club's approximately 1600 employees and to establish a consistent HR record of employment across the organization.
The implementation configured Access PeopleXD (formerly CoreHR) modules typical to the Core HR category, including core employee records, absence and leave management, recruitment workflow, performance management, document management, learning and development records, and manager and employee self service. Configuration emphasized role based security, configurable HR workflows for onboarding and leavers, and standard data structures for job, position, and pay elements to support downstream HR processes.
Operational coverage focused on HR administration, payroll administration, talent management, and manager self-service across the club's corporate, commercial, and sporting functions. The deployment aligned business functions such as HR operations, talent and performance teams, and line managers to a unified employee master file and standardized HR processes to reduce manual reconciliation.
Governance included staged rollout controls, centralized configuration governance, and defined change control around core HR data models and approval workflows. The program included manager and HR training, documentation of process ownership, and the establishment of HR data stewardship to maintain data quality and enforce workflow approvals.
|
|
|
|
|
Recruiting | HCM |
|
2023 | 2023 |
|
Aston Villa F.C. Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015 Aston Villa F.C. deployed Microsoft 365 as its primary Collaboration platform. The deployment of Microsoft 365 supports the club's UK operations and an employee population of approximately 1600, aligning the application with internal communications, content creation, and document collaboration across commercial, matchday, and corporate functions.
Microsoft 365 was implemented to provide core Collaboration capabilities including cloud email and calendaring, team chat and meetings, document libraries and intranet-style content management, and individual cloud file storage and desktop productivity applications. Configuration work focused on tenant-level provisioning, role-based access controls, shared document libraries, and team spaces to enable cross-department workflows and real-time collaboration.
Public site metadata indicates Microsoft 365 is in use on the club website, creating a direct relationship between Aston Villa F.C., Microsoft 365, and web-facing content or staff-led publishing processes. Governance emphasis is on centralized tenancy administration, user lifecycle management for the club workforce, and information governance policies to control sharing and retention consistent with Collaboration class deployments.
|
|
|
|
|
Collaboration | Collaboration |
|
2021 | 2021 |
|
Aston Villa F.C. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| 8x8, Inc. | Legacy | 8x8 Contact Center | Call Center | CRM | n/a | 2024 | 2024 |
In 2024 Aston Villa F.C. deployed 8x8 Contact Center as a Call Center application on its official website to centralize digital fan and customer interactions. The implementation positions 8x8 Contact Center as the primary web-facing contact layer for inbound voice and web channel handling, preserving the direct Club to supporter engagement flow through the site.
Configuration focused on web-embedded contact workflows, including website chat widget and click-to-call entry points, queue and routing rules for agent distribution, and an agent desktop for unified handling of web-originated contacts. These capabilities align with standard Call Center functional terminology, covering inbound telephony routing, web chat session management, and session queuing for frontline customer service teams.
Operational coverage is described against the Club level, supporting customer service, ticketing, membership, and hospitality business functions within the United Kingdom. The deployment is implemented as a site-integrated contact channel, routing web-originated sessions into centralized agent queues and digital contact workflows.
Governance was adapted to centralize contact routing and queue configuration on the 8x8 Contact Center platform, aligning web interaction rules with existing supporter service processes and agent shift patterns. Rollout details are centered on the website integration point and agent configuration, with ongoing operational ownership retained by the Club’s customer service function.
|
|
|
|
|
Call Center | CRM |
|
2014 | 2014 |
|
|
|
|
|
Customer Experience | CRM |
|
2020 | 2020 |
|
|
|
|
|
Customer Support | CRM |
|
2021 | 2021 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2021 | 2021 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2021 | 2021 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2015 | 2015 |
|
|
|
|
|
Marketing Automation | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
Aston Villa F.C. Investment Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Trading Platform | Investment Management |
|
2010 | 2010 |
|
Aston Villa F.C. PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2020 | 2020 |
|
|
|
|
|
Transactional Email | PaaS |
|
2020 | 2020 |
|
|
|
|
|
Transactional Email | PaaS |
|
2021 | 2021 |
|
Aston Villa F.C. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Cloud Storage | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
IT Decision Makers and Key Stakeholders at Aston Villa F.C.
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Aston Villa F.C. Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Aston Villa F.C. IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Aston Villa F.C. digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Aston Villa F.C. Technographics
Aston Villa F.C. is a Leisure and Hospitality organization based in United Kingdom,
with around 1600 employees and annual revenues of $70.0 million.
Aston Villa F.C. operates a diverse technology stack with applications such as
Access PeopleXD (formerly CoreHR), Microsoft 365 and 8x8 Contact Center,
covering areas like Core HR, Collaboration and Call Center.
Aston Villa F.C. has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as The Access Group, Microsoft and 8x8, Inc..
Aston Villa F.C. recently adopted applications including
8x8 Contact Center in 2024, Access PeopleXD (formerly CoreHR) Recruiting in 2023 and CodeTwo Email Signatures in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Aston Villa F.C.’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Aston Villa F.C.’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Aston Villa F.C. technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.