Astro Radio
All Asia Broadcast Centre, Technology Park,
Kuala Lumpur, 57000,
Malaysia
Kuala Lumpur, 57000,
Malaysia
60 3 9543 8888
Media
Astro Radio Technographics
Astro Radio Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Astro Radio and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Astro Radio employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Astro Radio has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2017, Wedel MediaSales Analytics for Analytics and BI in 2019, Kentico Xperience CMS for Web Content Management in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Astro Radio is running and its propensity to invest more and deepen its relationship with SAP , Wedel Software , Kentico Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Astro Radio revenues, which have grown to $55.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Astro Radio intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Astro Radio Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP Financial Management | n/a | 2017 | 2017 |
In 2017, Astro Radio implemented SAP ERP ECC 6.0 as its ERP Financial system to centralize corporate finance, billing and receivables workflows. The deployment established SAP ERP ECC 6.0 as the accounting backbone for Astro Radio Sdn Bhd in Malaysia and anchored finance operations around a single ERP Financial instance.
The implementation focused on core financial modules including General Ledger, Accounts Receivable, Billing and Revenue accounting, Bank Accounting, and Cost Reclassification. Configuration emphasized automated month end posting controls, daily billing verification routines tied to digital revenue processes, provisions for doubtful debts, and reporting capabilities such as weekly digital reports, debtor turnover reports, debtor ageing analyses and problematic debtor reporting.
Operational integration included ingestion of digital revenue entries from a digital master tracking file and the reclassification of production cost journals into SAP ERP ECC 6.0, reflecting direct accounting handoffs from digital operations into the ledger. The scope covered the Finance department with active involvement from collections and servicing teams, including collection calls to due clients, preparation of sales incentive deductions, clearing of unrecorded bank collections older than one month, and actions to eliminate negative balances on debtor ageing.
Governance and process restructuring introduced daily and weekly reconciliation cycles, strict month end posting turnaround requirements, and disciplined dispute resolution timelines for client queries. The stated outcome was better finance operational support, with explicit priorities on accuracy and timeliness in billing, posting and debtor reporting along with clearance of historical negative balances.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Wedel Software | Legacy | Wedel MediaSales Analytics | Analytics and BI | Analytics and BI | n/a | 2019 | 2019 |
In 2019, Astro Radio entered a licensing agreement with Wedel Software to deploy Wedel MediaSales Analytics across its Malaysia radio network, targeting centralized revenue and traffic management. The engagement used Wedel MediaSales Analytics as part of the broader MediaSales Suite to consolidate sales, traffic and revenue processes under a single Analytics and BI platform, with explicit goals of centralized reporting and inventory control for advertising inventory.
The implementation focused on operationalizing sales and traffic modules, revenue management workflows, centralized reporting and inventory control capabilities, and analytic dashboards for sales operations and traffic planning. Deployment was executed as a centralized instance serving Astro Radio stations and commercial teams in Malaysia, with configuration to align inventory control and scheduling workflows, and governance to standardize sales and traffic processes across sites. Wedel MediaSales Analytics provided the Analytics and BI functionality to unify transaction and inventory data for reporting and operational control, enabling consolidated visibility for sales, traffic and revenue functions.
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kentico Software | Legacy | Kentico Xperience CMS | Web Content Management | Content Management | n/a | 2013 | 2013 |
In 2013, Astro Radio implemented Kentico Xperience CMS to power its corporate website and digital content publishing. The Kentico Xperience CMS deployment is a Web Content Management implementation used on https://www.astroradio.com.my for audience facing pages and campaign microsites.
Configuration centered on core Web Content Management capabilities including content authoring, template driven page design, digital asset management, workflow based approvals, scheduled publishing, and modular components for rapid page assembly. Kentico Xperience CMS was configured to align editorial processes with template controls and personalization and analytics integration points typical of a Web Content Management environment.
Operational ownership is with Astro Radio's editorial and marketing teams, with role based content governance, editorial workflows, and approval chains to manage broadcast promotions and online campaigns across Malaysia. The implementation supports centralized content lifecycle management and calendar driven campaign coordination across the company's web channels.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Astro Radio
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Astro Radio Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Astro Radio IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Astro Radio digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Astro Radio Technographics
Astro Radio is a Media organization based in Malaysia,
with around 500 employees and annual revenues of $55.0 million.
Astro Radio operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, Wedel MediaSales Analytics and Kentico Xperience CMS,
covering areas like ERP Financial, Analytics and BI and Web Content Management.
Astro Radio has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Wedel Software and Kentico Software.
Astro Radio recently adopted applications including
Amazon S3 in 2022, comScore Activation in 2021 and Cloudflare CDN in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Astro Radio’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Astro Radio’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Astro Radio technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.