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Astro Radio
Location
All Asia Broadcast Centre, Technology Park,
Kuala Lumpur, 57000,
Malaysia
Website
https://www.astroradio.com.my/
Phone
60 3 9543 8888
Artw industry
Media
Employee
Revenue

Astro Radio Technographics

Astro Radio Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Astro Radio and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Astro Radio employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Astro Radio has purchased the following applications: Wedel MediaSales Analytics for Analytics and BI in 2019, Amazon EC2 for Application Hosting and Computing Services in 2013, Wedel MediaSales CRM for CRM in 2019 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Astro Radio is running and its propensity to invest more and deepen its relationship with Wedel Software , Amazon Web Services (AWS) , Cloudflare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Astro Radio revenues, which have grown to $55.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Astro Radio intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Astro Radio Data, Technology Stack, and Enterprise Applications
Analytics and BI
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Wedel Software Legacy Wedel MediaSales Analytics Analytics and BI Analytics and BI n/a 2019 2019 In 2019, Astro Radio entered a licensing agreement with Wedel Software to deploy Wedel MediaSales Analytics across its Malaysia radio network, targeting centralized revenue and traffic management. The engagement used Wedel MediaSales Analytics as part of the broader MediaSales Suite to consolidate sales, traffic and revenue processes under a single Analytics and BI platform, with explicit goals of centralized reporting and inventory control for advertising inventory. The implementation focused on operationalizing sales and traffic modules, revenue management workflows, centralized reporting and inventory control capabilities, and analytic dashboards for sales operations and traffic planning. Deployment was executed as a centralized instance serving Astro Radio stations and commercial teams in Malaysia, with configuration to align inventory control and scheduling workflows, and governance to standardize sales and traffic processes across sites. Wedel MediaSales Analytics provided the Analytics and BI functionality to unify transaction and inventory data for reporting and operational control, enabling consolidated visibility for sales, traffic and revenue functions.
IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Amazon Web Services (AWS) Legacy Amazon EC2 Application Hosting and Computing Services IaaS n/a 2013 2013
Cloud Storage IaaS 2022 2022
Content Delivery Network IaaS 2015 2015
Content Delivery Network IaaS 2020 2020
CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Wedel Software Legacy Wedel MediaSales CRM CRM CRM n/a 2019 2019 In 2019, Astro Radio implemented Wedel MediaSales CRM to centralize revenue and traffic management across its Malaysian radio network. The deployment followed a licensing agreement for Wedel Software's MediaSales Suite and positioned Wedel MediaSales CRM as the primary CRM platform for ad sales and traffic operations at group level. The implementation focused on the CRM and Traffic modules with explicit coverage of billing processes and ad inventory workflows typical for media sales systems. Configuration work emphasized account and campaign lifecycle management, booking and traffic scheduling, and billing and invoicing capabilities to consolidate station-level orders into a single revenue processing stream. Operational scope covered Astro Radio's Malaysia stations and impacted sales, traffic operations, and finance functions by unifying order capture and traffic scheduling within one CRM. Governance centered on standardizing sales and traffic workflows across stations, moving toward centralized revenue management under the Wedel MediaSales CRM deployment.
Data Management Platform CRM 2019 2019
Data Management Platform CRM 2016 2016
Data Management Platform CRM 2016 2016
Digital Advertising Platform CRM 2021 2021
Digital Advertising Platform CRM 2017 2017
Digital Advertising Platform CRM 2017 2017
Digital Advertising Platform CRM 2017 2017
Digital Advertising Platform CRM 2017 2017
Marketing Automation CRM 2017 2017
ERP Financial Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
ERP Financial ERP Financial Management 2017 2017
Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Insight Source
Web Content Management Content Management 2013 2013
IT Decision Makers and Key Stakeholders at Astro Radio
First Name Last Name Title Function Department Email Phone
No data found
Show All Contacts
Apps Being Evaluated by Astro Radio Executives
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Astro Radio Technographics

Astro Radio is a Media organization based in Malaysia, with around 500 employees and annual revenues of $55.0 million.

Astro Radio operates a diverse technology stack with applications such as Wedel MediaSales Analytics, Amazon EC2 and Wedel MediaSales CRM, covering areas like Analytics and BI, Application Hosting and Computing Services and CRM.

Astro Radio has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Wedel Software and Amazon Web Services (AWS).

Astro Radio recently adopted applications including Amazon S3 in 2022, comScore Activation in 2021 and Cloudflare CDN in 2020, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Astro Radio’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Astro Radio’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Astro Radio technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.