Bournemouth, BH8 8EY,
United Kingdom
Astute Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Astute and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 227 Astute employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Astute has purchased the following applications: Worldpay for Payment Processing in 2020, Cisco Webex Meetings for Audio Video and Web Conferencing in 2018, Forfront e-shot for Marketing Automation in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Astute is running and its propensity to invest more and deepen its relationship with WorldPay , Cisco Systems , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Astute revenues, which have grown to $15.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Astute intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| WorldPay | Legacy | Worldpay | Payment Processing | ERP Financial Management | n/a | 2020 | 2020 |
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2018 | 2018 |
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Collaboration | Collaboration |
|
2015 | 2015 |
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Forfront | Legacy | Forfront e-shot | Marketing Automation | CRM | n/a | 2018 | 2018 |
In 2018, Astute implemented Forfront e-shot as its Marketing Automation platform. The deployment places Forfront e-shot on Astute's website to manage email campaigns and capture prospect data, aligning Forfront e-shot with Astute's Marketing Automation needs for customer engagement and lead nurturing.
The Forfront e-shot implementation concentrated on category-aligned capabilities, including campaign management, an email template library, segmentation and list management, automated communication workflows, and tracking for deliverability, opens and clicks. Configuration emphasized reusable templates and automated journeys tailored to professional services marketing workflows, with reporting and basic analytics enabled for campaign monitoring.
Operational ownership for the implementation resides with Astute's marketing and demand generation functions in the United Kingdom, and the rollout was scoped to website-driven acquisition and client communications. Governance was established through role-based access and campaign approval workflows to standardize outbound messaging, and the platform was instrumented on the corporate website for form capture and campaign delivery.
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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