Atlanta, 30303, GA,
United States
ATL HAWKS LLC Technographics
ATL HAWKS LLC Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by ATL HAWKS LLC and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 800 ATL HAWKS LLC employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ATL HAWKS LLC has purchased the following applications: UKG Workforce Central (ex Kronos Workforce Central) for Workforce Management in 2012, MemberSuite Event Farm for Event Management in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ATL HAWKS LLC is running and its propensity to invest more and deepen its relationship with UKG , MemberSuite or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ATL HAWKS LLC revenues, which have grown to $100.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ATL HAWKS LLC intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ATL HAWKS LLC Tech Stack and Enterprise Applications
ATL HAWKS LLC HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| UKG | Legacy | UKG Workforce Central (ex Kronos Workforce Central) | Workforce Management | HCM | n/a | 2012 | 2012 |
In 2012, ATL HAWKS LLC implemented UKG Workforce Central (ex Kronos Workforce Central) for Workforce Management. The deployment provisioned centralized time and attendance and shift scheduling capabilities for the organization’s leisure and hospitality operations, covering a workforce of approximately 800 employees and reflecting a web accessible, hosted Kronos portal on the Hawks domain.
UKG Workforce Central (ex Kronos Workforce Central) was configured to deliver core Workforce Management functionality including employee timekeeping, shift scheduling, absence and leave tracking, and labor rule enforcement, integrated into HR and frontline scheduling workflows. Operational governance is maintained through HR and operations schedulers administering schedules and time policies, with the system used as the operational timekeeping and rostering engine accessed via the Hawks Kronos logon portal.
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ATL HAWKS LLC Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| MemberSuite | Legacy | MemberSuite Event Farm | Event Management | Collaboration | n/a | 2016 | 2016 |
In 2016, ATL HAWKS LLC implemented MemberSuite Event Farm as its Event Management platform for organizing arena events and hospitality programs. The deployment established MemberSuite Event Farm as the primary application for event configuration, registration, and attendee lifecycle management tied to marketing, ticketing, and premium sales functions.
Configuration work focused on standard Event Management capabilities, including customizable registration forms, tiered ticketing and seating assignments, guest list and credentialing workflows, onsite check-in and badge printing, session scheduling, and sponsorship inventory tracking. MemberSuite Event Farm was set up with role-based event templates, automated confirmation and reminder communications, and built-in attendance and engagement reporting to support event operations.
Operational coverage spanned marketing, ticket sales, premium hospitality, and corporate partnerships teams, aligning event execution with commercial and fan engagement objectives. Integrations were implemented at a systems level to synchronize attendee and transaction data with the organization’s CRM and ticketing platforms, and to feed email marketing systems for campaign and invitation lists.
Governance and process changes included centralized event approval workflows, standardized templates and naming conventions, and role-based access controls with audit logging to manage seat inventory and credential issuance. The implementation positioned MemberSuite Event Farm to provide consistent event processes and consolidated event data for business users across the organization.
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IT Decision Makers and Key Stakeholders at ATL HAWKS LLC
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|---|---|---|---|---|---|---|
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Apps Being Evaluated by ATL HAWKS LLC Executives
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