Cartersville, 30120, GA,
United States
Atlanta Auto Brokers Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Atlanta Auto Brokers and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Atlanta Auto Brokers employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Atlanta Auto Brokers has purchased the following applications: Frazer DMS for Dealership Management in 2013, Podium Interaction Management for Customer Engagement in 2020, New Relic APM for Application Performance Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Atlanta Auto Brokers is running and its propensity to invest more and deepen its relationship with Frazer Computing, Inc , Podium Corp , LotLinx or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Atlanta Auto Brokers revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Atlanta Auto Brokers intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Frazer Computing, Inc | Legacy | Frazer DMS | Dealership Management | ERP Services and Operations | n/a | 2013 | 2013 |
In 2013 Atlanta Auto Brokers implemented Frazer DMS as its primary Dealership Management application to centralize vehicle, customer, and transaction records across front desk and showroom operations. The deployment focused on operationalizing daily receptionist and showroom workflows, including call handling, customer intake, and visible inventory staging processes.
The Frazer DMS implementation emphasized core modules for vehicle and customer records, inventory management and window sticker generation, key management and key box programming, invoicing and credit card ledgers, and an appointment and vendor board. Frazer DMS was used to add, update, and obtain vehicle and customer information, to post and manage invoices, and to ensure each new vehicle record included Buyer’s Guide, key tag, and window sticker documentation.
Integrations were explicit in operational practice, with customer contact and lead records updated and stored in Eleads and VinSolutions, and transportation events posted and managed through Central Dispatch for movement to and from buying centers. Operational coverage spanned the front desk, showroom sales activity, vendor coordination, and vehicle transportation functions, reflecting cross functional use of the Dealership Management system.
Governance and workflow practices were formalized around the system, with staff responsibilities to maintain call logs, redirect calls to appropriate departments, file customer and vendor information securely, update appointment and vendor boards, track and program keys into the key box, and keep invoices current in Frazer. These procedures established Frazer DMS as the authoritative system for transactional posting, customer recordkeeping, and vehicle dispatch coordination.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Podium Corp | Legacy | Podium Interaction Management | Customer Engagement | CRM | n/a | 2020 | 2020 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2018 | 2018 |
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Application Performance Management | ITSM |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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| Date | Company | Status | Vendor | Product | Category | Market |
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