Atlanta Auto Brokers
1225 Joe Frank Harris Pkwy SE,
Cartersville, 30120, GA,
United States
Cartersville, 30120, GA,
United States
1 770-745-1115
Automotive
Atlanta Auto Brokers Technographics
Atlanta Auto Brokers Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Atlanta Auto Brokers and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Atlanta Auto Brokers employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Atlanta Auto Brokers has purchased the following applications: Frazer DMS for Dealership Management in 2013, Podium Interaction Management for Customer Engagement in 2020, New Relic APM for Application Performance Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Atlanta Auto Brokers is running and its propensity to invest more and deepen its relationship with Frazer Computing, Inc , Podium Corp , LotLinx or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Atlanta Auto Brokers revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Atlanta Auto Brokers intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Atlanta Auto Brokers Tech Stack and Enterprise Applications
Atlanta Auto Brokers ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Frazer Computing, Inc | Legacy | Frazer DMS | Dealership Management | ERP Services and Operations | n/a | 2013 | 2013 |
In 2013 Atlanta Auto Brokers implemented Frazer DMS as its primary Dealership Management application to centralize vehicle, customer, and transaction records across front desk and showroom operations. The deployment focused on operationalizing daily receptionist and showroom workflows, including call handling, customer intake, and visible inventory staging processes.
The Frazer DMS implementation emphasized core modules for vehicle and customer records, inventory management and window sticker generation, key management and key box programming, invoicing and credit card ledgers, and an appointment and vendor board. Frazer DMS was used to add, update, and obtain vehicle and customer information, to post and manage invoices, and to ensure each new vehicle record included Buyer’s Guide, key tag, and window sticker documentation.
Integrations were explicit in operational practice, with customer contact and lead records updated and stored in Eleads and VinSolutions, and transportation events posted and managed through Central Dispatch for movement to and from buying centers. Operational coverage spanned the front desk, showroom sales activity, vendor coordination, and vehicle transportation functions, reflecting cross functional use of the Dealership Management system.
Governance and workflow practices were formalized around the system, with staff responsibilities to maintain call logs, redirect calls to appropriate departments, file customer and vendor information securely, update appointment and vendor boards, track and program keys into the key box, and keep invoices current in Frazer. These procedures established Frazer DMS as the authoritative system for transactional posting, customer recordkeeping, and vehicle dispatch coordination.
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Atlanta Auto Brokers CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Podium Corp | Legacy | Podium Interaction Management | Customer Engagement | CRM | n/a | 2020 | 2020 |
In 2020 Atlanta Auto Brokers deployed Podium Interaction Management on its public website. Podium Interaction Management is used as a Customer Engagement application to capture web-originated leads, manage customer messages, and solicit reviews, aligning online traffic with the dealer's sales and service workflows.
The implementation focuses on website-level interaction management, embedding Podium Interaction Management to present a messaging and review prompt experience to visitors and to consolidate inbound conversations into a central team inbox. Functional capabilities in use include real-time web messaging, review collection workflows, and lead capture forms, which support front-line sales, service advisors, and marketing for reputation management. Governance has been organized around a centralized response workflow and inbox ownership to ensure web queries are routed to the appropriate internal teams, and Podium Interaction Management is positioned as the Customer Engagement layer for Atlanta Auto Brokers' customer communications.
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Marketing Automation | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2021 | 2021 |
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Atlanta Auto Brokers ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2018 | 2018 |
In 2018, Atlanta Auto Brokers implemented New Relic APM on their public website. New Relic APM, an Application Performance Management solution, was instrumented to capture transaction tracing, error analytics, and real time performance metrics for the web application. The implementation focused on monitoring request latency, throughput and error rates, and on surfacing dashboards and alerts for web operations and IT. New Relic APM was used to maintain visibility into customer facing site performance and to centralize performance telemetry for the company website.
Deployment used New Relic APM agents embedded in the website application stack to collect production diagnostics and transaction traces. Operational ownership was assigned to the web operations and IT teams who configured dashboards, set alert thresholds and integrated alerts into existing incident response workflows. The operational scope was explicitly the public website and customer facing web services, with configuration aligned to Application Performance Management best practices for monitoring, alerting and root cause analysis.
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Application Performance Management | ITSM |
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2019 | 2019 |
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Atlanta Auto Brokers IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Atlanta Auto Brokers
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Atlanta Auto Brokers Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Atlanta Auto Brokers IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Atlanta Auto Brokers digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Atlanta Auto Brokers Technographics
Atlanta Auto Brokers is a Automotive organization based in United States,
with around 100 employees and annual revenues of $10.0 million.
Atlanta Auto Brokers operates a diverse technology stack with applications such as
Frazer DMS, Podium Interaction Management and New Relic APM,
covering areas like Dealership Management, Customer Engagement and Application Performance Management.
Atlanta Auto Brokers has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Frazer Computing, Inc, Podium Corp and New Relic.
Atlanta Auto Brokers recently adopted applications including
Google Cloud CDN in 2022, Tealium IQ Tag Management in 2021 and Google Cloud Platform (GCP) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Atlanta Auto Brokers’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Atlanta Auto Brokers’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Atlanta Auto Brokers technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.