Chelmsford, P0M 1L0, ON,
Canada
Au Naturel Technographics
Au Naturel Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Au Naturel and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 4 Au Naturel employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Au Naturel has purchased the following applications: Amazon Pay for Payment Processing in 2020, Zendesk Chat for Chatbots and Conversational AI in 2018, Google Workspace (Formerly Google G-Suite) for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Au Naturel is running and its propensity to invest more and deepen its relationship with Amazon Web Services (AWS) , Google , Apple or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Au Naturel revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Au Naturel intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Au Naturel Tech Stack and Enterprise Applications
Au Naturel ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon Pay | Payment Processing | ERP | n/a | 2020 | 2020 |
In 2020 Au Naturel implemented Amazon Pay on its ecommerce storefront, embedding Amazon Pay as the customer-facing payment option for online checkout. The deployment uses Amazon Web Services vendor capabilities and aligns with the Payment Processing category, concentrating on a lightweight web integration suitable for a four person retail and hospitality business.
Configuration centered on integrating the Amazon Pay checkout widget into the site checkout and order confirmation flows, implementing standard payment processing capabilities such as authorization, capture, and tokenization to handle card and Amazon account payments. Operational ownership was assigned to ecommerce and finance processes to manage payment reconciliation and dispute workflows, and the implementation was scoped to the website sales channel without additional named system integrations.
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Payment Processing | ERP |
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2020 | 2020 |
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Payment Processing | ERP |
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2020 | 2020 |
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Au Naturel AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Au Naturel implemented Zendesk Chat on its public website. The deployment uses Zendesk Chat within the Chatbots and Conversational AI category to provide an embedded live chat widget on aunaturalecosmetics.com, capturing customer messages and enabling real-time agent responses.
Configuration aligns with small business operations, with the cloud hosted Zendesk Chat widget embedded in the ecommerce storefront and routed to the company's customer support inbox, supporting canned responses, offline message capture, and chat session tracking typical for Chatbots and Conversational AI implementations. Operational scope covers customer support and online sales inquiries, with the company's four staff members managing interactions through the Zendesk Chat agent interface.
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Au Naturel Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Au Naturel adopted Google Workspace (Formerly Google G-Suite) to provide core Collaboration services for its four-person Canada-based cosmetics retailer. The deployment is a cloud-hosted Collaboration suite used to support email, calendar, document collaboration, and real-time meetings for the small team. Au Naturel Google Workspace (Formerly Google G-Suite) supports business functions including internal communications, content creation, and basic administrative coordination.
Configuration and governance are proportionate to company scale, managed through the Google Admin console with centralized user provisioning, account-level access controls, and shared Drive folders for product and marketing assets. The implementation leverages standard Workspace modules such as Gmail, Google Drive, Docs, Sheets, Calendar, and Meet to enable collaborative content workflows and coordination tied to the corporate website. This reflects a straightforward SaaS deployment model within the Collaboration category, emphasizing cloud-native administration and consolidated identity and access management.
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Collaboration | Collaboration |
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2022 | 2022 |
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Survey and Questionnaire | Collaboration |
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2021 | 2021 |
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Au Naturel eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2022 | 2022 |
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Product Review Management | eCommerce |
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2020 | 2020 |
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Au Naturel CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Partner Relationship Management | CRM |
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2020 | 2020 |
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Au Naturel PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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API Management, iPaaS (Integration Platform as a Service) | PaaS |
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2018 | 2018 |
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Au Naturel IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Au Naturel
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Au Naturel Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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