San Antonio, 78232, TX,
United States
Auction Caddy Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Auction Caddy and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Auction Caddy employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Auction Caddy has purchased the following applications: WooCommerce for eCommerce in 2021, Automattic Jetpack CRM for CRM in 2018, Zoho Creator for Apps Development in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Auction Caddy is running and its propensity to invest more and deepen its relationship with Automattic , Intuit , Zoho Corp. or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Auction Caddy revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Auction Caddy intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021, Auction Caddy implemented WooCommerce for eCommerce on its public website. The deployment uses WooCommerce as the primary storefront and commerce engine, configured to manage product listings, shopping cart and checkout flows, pricing, and order records within the site’s admin interface. Auction Caddy uses the WooCommerce application to present auction-related inventory in the website catalog and to centralize product and content publishing for online sales.
Operational scope for the implementation spans web marketing, sales and operations, with catalog management, order processing and fulfillment workflows routed through the site control panel. Functional modules configured include product catalog, cart and checkout, order management and storefront theming, aligned to standard eCommerce workflows. Governance centers on catalog ownership and publishing controls assigned to sales and operations teams, and procedural updates to how listings and orders are created and maintained through WooCommerce.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | Automattic Jetpack CRM | CRM | CRM | n/a | 2018 | 2018 |
In 2018, Auction Caddy deployed Automattic Jetpack CRM on their website. Auction Caddy uses Automattic Jetpack CRM, categorized as CRM, to centralize customer records and capture inbound leads from its public site to support sales and marketing activities.
The implementation leverages a site embedded CRM architecture, with configuration focused on contact and company records, web lead capture forms, basic pipeline tracking, and in-application email communication workflows consistent with CRM functional terminology. Configuration and automation within Automattic Jetpack CRM appear designed to standardize lead intake and maintain customer profiles for auction sales processes.
Operational coverage centers on customer facing business functions, primarily sales and marketing, with the CRM hosted on the company website to enable direct profile enrichment and lead routing. Governance is oriented around site level access controls and application user permissions, aligning workflows to a single, web‑hosted CRM instance rather than distributed external databases.
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Marketing Automation | CRM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoho Corp. | Legacy | Zoho Creator | Apps Development | PaaS | n/a | 2015 | 2015 |
Auction Caddy implemented Zoho Creator in 2015 as its Apps Development platform. Auction Caddy is a real estate brokerage firm based in San Antonio, Texas, and over the following six years the company built and deployed more than 40 applications on Zoho Creator, all developed in-house.
The application estate leverages Zoho Creator capabilities including workflow automation, reporting, custom graphical views, email automation, and real-time tracking. Implementations focused on configurable forms, automated process flows, and graphical reporting to provide operational visibility and to streamline recurring brokerage tasks.
The deployment serves Auction Caddy’s brokerage operations centered in San Antonio and supports internal application lifecycles through in-house development and maintenance. No external system integrator was reported, indicating centralized application ownership and a developer-led rollout model.
Governance and rollout were organized around iterative, company-owned releases over a six year period, with the Zoho Creator platform providing the runtime, administration, and configuration layer for ongoing updates and feature additions. All applications remain under internal control, reflecting a sustained in-house Apps Development strategy using Zoho Creator.
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