Audi Technographics
Audi Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Audi and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 88604 Audi employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Audi has purchased the following applications: SAP BusinessObjects for Analytics and BI in 2014, IBM MQ API for API Management in 2018, Amazon EC2 for Application Hosting and Computing Services in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Audi is running and its propensity to invest more and deepen its relationship with SAP , IBM , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Audi revenues, which have grown to $70.61 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Audi intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Audi Data, Technology Stack, and Enterprise Applications
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP BusinessObjects | Analytics and BI | Analytics and BI | HPE | 2014 | 2014 |
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Data Warehouse | Analytics and BI |
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2021 | 2021 |
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Data Warehouse | Analytics and BI |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IBM | Legacy | IBM MQ API | API Management | PaaS | SVA System Vertrieb Alexander | 2018 | 2019 |
In 2018, Audi deployed IBM MQ API as a targeted component of its API Management strategy to expose and govern asynchronous interfaces for mission-critical manufacturing management systems and SAP workloads. The implementation was driven by Audi leadership requirements to enable agile, real-time processes and flexible integration patterns to support electrification, connected vehicles and scale in core production and logistics functions.
The technical deployment centered on IBM MQ API to provide message queuing, asynchronous messaging patterns, API façade capabilities and brokered integrations for AIX-hosted applications. IBM MQ API was configured alongside IBM MQ queue managers to front legacy application endpoints, enabling secure, managed API access while preserving established IBM AIX runtime environments on IBM Power Systems servers.
The solution was deployed on IBM AIX environments running on IBM Power System E980, E880, S824 and E850 servers across two data centers, leveraging IBM PowerVM virtualization and IBM PowerHA clusters for high availability. Integrations included IBM WebSphere Application Server and IBM Db2, and the API surface connected into the broader SAP landscape including SAP S/4HANA, SAP Business Warehouse and SAP Process Integration to support finance, logistics and manufacturing workflows across more than 250 SAP instances.
Governance and rollout were coordinated under a consolidated managed services model with IBM Services providing project management and quality assurance, and SVA System Vertrieb Alexander supplying systems infrastructure as a service. Operational controls used platform virtualization and live partition mobility to maintain continuity during maintenance, aligning the IBM MQ API implementation with Audi objectives to harmonize IT operations and enable rapid, event-driven integrations across the enterprise.
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Apps Development | PaaS |
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2021 | 2021 |
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Apps Development | PaaS |
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2009 | 2009 |
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Apps Development | PaaS |
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2021 | 2021 |
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Apps Development | PaaS |
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2025 | 2025 |
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Operating System (OS) | PaaS |
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2009 | 2009 |
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Operating System (OS) | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2009 | 2007 |
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Application Hosting and Computing Services | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Database Management | IaaS |
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2009 | 2009 |
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Database Management | IaaS |
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2021 | 2021 |
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Network Virtualisation | IaaS |
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2015 | 2015 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
|
2015 | 2015 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2019 | 2019 |
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Survey and Questionnaire | Collaboration |
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2022 | 2022 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Candidate Relationship Management | HCM |
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2019 | 2019 |
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Core HR | HCM |
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2007 | 2009 |
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Core HR | HCM |
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2021 | 2021 |
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Digital Adoption | HCM |
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2013 | 2013 |
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Payroll | HCM |
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2014 | 2015 |
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Performance and Goal Management | HCM |
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2019 | 2019 |
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Recruiting, Candidate Relationship Management | HCM |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
|
2014 | 2014 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Loyalty | CRM |
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2024 | 2024 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2010 | 2010 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Asset Management | Content Management |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Endpoint Detection and Response (EDR) | CyberSecurity |
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2025 | 2025 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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ERP Financial | ERP Financial Management |
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2021 | 2021 |
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ERP Financial | ERP Financial Management |
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2015 | 2015 |
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ERP Financial | ERP Financial Management |
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2007 | 2009 |
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ERP Financial | ERP Financial Management |
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2021 | 2021 |
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ERP Financial | ERP Financial Management |
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2021 | 2021 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Logistics Management | SCM |
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2021 | 2021 |
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Warehouse Management | SCM |
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2017 | 2017 |
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PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Material Simulation | PLM and Engineering |
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2017 | 2017 |
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Quality Management | PLM and Engineering |
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2007 | 2009 |
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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MLOps Platforms | AI Development |
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2021 | 2021 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Procure to Pay | Procurement |
|
2014 | 2014 |
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Procurement | Procurement |
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2021 | 2021 |
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Procurement, Sourcing | Procurement |
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2020 | 2020 |
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Supplier Relationship Management | Procurement |
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2017 | 2017 |
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Supplier Relationship Management | Procurement |
|
2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Audi
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Audi Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Audi Technographics
Audi is a Automotive organization based in Germany,
with around 88604 employees and annual revenues of $70.61 billion.
Audi operates a diverse technology stack with applications such as
SAP BusinessObjects, IBM MQ API and Amazon EC2,
covering areas like Analytics and BI, API Management and Application Hosting and Computing Services.
Audi has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, IBM and Amazon Web Services (AWS).
Audi recently adopted applications including
Microsoft Azure Functions in 2025, VMware Cloud Foundation in 2025 and Azure Key Vault in 2025,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Audi’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Audi’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Audi technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.