Audi Technographics
Audi Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Audi and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 88604 Audi employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Audi has purchased the following applications: SmartDreamers for Candidate Relationship Management in 2019, SAP S/4 HANA for ERP Financial in 2021, AutoAlert CXM for Customer Experience in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Audi is running and its propensity to invest more and deepen its relationship with SmartDreamers , SAP , tts or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Audi revenues, which have grown to $70.61 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Audi intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Audi Tech Stack and Enterprise Applications
Audi HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SmartDreamers | Legacy | SmartDreamers | Candidate Relationship Management | HCM | n/a | 2019 | 2019 |
In 2019, Audi implemented SmartDreamers Candidate Relationship Management for its Romania recruiting operations. Audi deployed SmartDreamers as an enterprise SaaS recruitment marketing automation platform to centralize Talent Acquisition and Employer Branding workflows for the Romania business.
The implementation configured SmartDreamers to support the platform’s Attract, Engage, Convert and Measure capability set, using AI and RPA to automate campaign orchestration, candidate segmentation and engagement workflows. SmartDreamers was instrumented to run end-to-end recruitment marketing campaigns and to capture conversion and engagement signals for downstream talent pipelines.
Integrations focused on the platform’s connections to social media and online channels, leveraging those channels as primary candidate reach and engagement surfaces. The deployment covered Audi’s regional Talent Acquisition and Employer Branding teams in Romania, aligning candidate outreach, campaign delivery and measurement across those operational nodes.
Operational governance aligned campaign templates, targeting rules and measurement workflows under the regional TA organization, with centralized oversight for campaign consistency and employer brand control. SmartDreamers is described as boosting employer brand visibility and reducing time-to-hire and cost-per-hire through AI-driven targeting and automated recruitment marketing, consistent with the vendor’s stated capabilities.
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Core HR | HCM |
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2007 | 2009 |
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Core HR | HCM |
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2021 | 2021 |
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Digital Adoption | HCM |
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2013 | 2013 |
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Payroll | HCM |
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2014 | 2015 |
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Performance and Goal Management | HCM |
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2019 | 2019 |
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Recruiting, Candidate Relationship Management | HCM |
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2021 | 2021 |
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Audi ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA | ERP Financial | ERP | n/a | 2021 | 2021 |
In 2021, Audi implemented SAP S/4 HANA as an ERP Financial deployment to accelerate real-time finance and controlling processes across the company. The SAP S/4 HANA implementation is positioned to support financial accounting while being extended to simplify controlling, consolidation and data management, and to deliver modern SAP Fiori user experiences for mobile and intuitive access.
Implementation scope covered core finance and adjacent functions, with explicit configuration of SAP S/4 HANA for financial accounting and planned rollouts into controlling and consolidation. SAP Business Warehouse was migrated onto the SAP HANA database to provide analytics support for the ERP Financial environment, with a BW footprint reported at roughly 6 TB of analytic data running on a server with 12 TB of main memory.
The deployment architecture is an on-premises, IBM Power Systems based landscape, using IBM POWER9 processors across multiple server classes including Power System E980, E880, S824 and E850 in two data centers. The environment leverages SUSE Linux Enterprise Server for SAP Applications, IBM PowerVM virtualization, IBM PowerHA clusters for high availability, and features such as Live Partition Mobility to balance SAP workloads and maintain business continuity. Audi also integrates hybrid cloud connectivity using SAP Cloud Platform Connectivity and the cloud connector to support cloud-based SAP SuccessFactors for workforce management, while custom manufacturing management systems continue to run on IBM AIX with IBM WebSphere Application Server, IBM MQ and IBM Db2.
Governance and rollout were executed with IBM Services providing project management, quality assurance and ongoing managed services, and SVA supplying infrastructure as a service under a consolidated service contract. Audi consolidated SAP workloads onto POWER9 servers and more than 250 SAP instances and management systems run on the Power Systems platform, yielding outcomes reported by Audi such as a 66% reduction in physical servers for core SAP workloads, a 50% reduction in BW database size, and loading of operational data into the data warehouse up to 100 times faster. Audi SAP S/4 HANA ERP Financial supports finance and controlling functions companywide and is being scaled to provide shared SAP ERP services to other Volkswagen Group brands.
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ERP Financial | ERP |
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2015 | 2015 |
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ERP Financial | ERP |
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2007 | 2009 |
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ERP Financial | ERP |
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2021 | 2021 |
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ERP Financial | ERP |
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2021 | 2021 |
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Audi CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AutoAlert | Legacy | AutoAlert CXM | Customer Experience | CRM | n/a | 2014 | 2014 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Loyalty | CRM |
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2024 | 2024 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2010 | 2010 |
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Audi AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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AI infrastructure | AI Development |
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2024 | 2025 |
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MLOps Platforms | AI Development |
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2021 | 2021 |
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Audi AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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Audi Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2014 | 2014 |
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Data Warehouse | Analytics and BI |
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2021 | 2021 |
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Data Warehouse | Analytics and BI |
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2021 | 2021 |
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Audi Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2019 | 2019 |
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Audio Video and Web Conferencing | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2007 | 2007 |
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Survey and Questionnaire | Collaboration |
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2022 | 2022 |
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Audi Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Asset Management | Content Management |
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2020 | 2020 |
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Audi eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2010 | 2010 |
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Audi SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Logistics Management | SCM |
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2021 | 2021 |
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Warehouse Management | SCM |
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2017 | 2017 |
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Audi ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Lifecycle Management | ITSM |
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2005 | 2006 |
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Application Performance Management | ITSM |
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2015 | 2015 |
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Audi PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Computer-Aided Design (CAD) | PLM and Engineering |
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2023 | 2024 |
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Material Simulation | PLM and Engineering |
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2017 | 2017 |
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Quality Management | PLM and Engineering |
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2007 | 2009 |
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Audi Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Procure to Pay | Procurement |
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2014 | 2014 |
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Procurement | Procurement |
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2021 | 2021 |
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Procurement, Sourcing | Procurement |
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2020 | 2020 |
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Supplier Relationship Management | Procurement |
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2017 | 2017 |
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Supplier Relationship Management | Procurement |
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2020 | 2020 |
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Audi PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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API Management | PaaS |
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2018 | 2019 |
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Apps Development | PaaS |
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2021 | 2021 |
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Apps Development | PaaS |
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2009 | 2009 |
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Apps Development | PaaS |
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2021 | 2021 |
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Apps Development | PaaS |
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2020 | 2020 |
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Apps Development | PaaS |
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2025 | 2025 |
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Operating System (OS) | PaaS |
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2009 | 2009 |
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Operating System (OS) | PaaS |
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2021 | 2021 |
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Operating System (OS) | PaaS |
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2008 | 2008 |
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Audi IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2009 | 2007 |
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Application Hosting and Computing Services | IaaS |
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2025 | 2025 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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Database Management | IaaS |
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2009 | 2009 |
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Database Management | IaaS |
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2021 | 2021 |
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Domain Name System (DNS) | IaaS |
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2023 | 2023 |
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Network Virtualisation | IaaS |
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2015 | 2015 |
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Audi CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Endpoint Detection and Response (EDR) | CyberSecurity |
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2025 | 2025 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2019 | 2019 |
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Audi Physical Security
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Mass Notification System | Physical Security |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Audi
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Head of Payroll Accounting | Director | Finance | |
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Head of Recruiting and Talent Acquisition | Director | HR | |
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Head of International HR Management Impatriates | Director | HR | |
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Head of SAP HR Core Processes | Director | HR | |
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Head of SAP Production & Technology | Director | IT | |
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Head of SAP Production | Director | IT | |
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Head of SAP HR Systems & Processes | Director | HR | |
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Head of SAP Finance/Controlling & Cognitive Automation | Director | IT | |
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SAP Product Manager | Manager | IT | |
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CIO | CXO | IT | |
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Service Owner of SAP Infrastructure | Manager | IT | |
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Director IT Innovation | Director | IT | |
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International CFO | CXO | Finance | |
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Information Technology Manager | Manager | IT | |
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Head of Transformation | Director | Finance | |
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Director Digital Business / Enterprise IT, Architecture | Director | IT | |
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Head of Software Architecture Controlling | Director | IT | |
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Director, Digital Business Portfolio | Director | IT | |
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Head of HR and Transformation | Director | HR | |
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Director HR Innovation/Digitalization | Director | HR | |
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Head of Payroll - Payroll Control & Special Billing | Director | HR | |
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Senior Director HR Strategy & Steering HR Department, Diversity & Inclusion | Director | HR | |
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CHRO | CXO | HR | |
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Head of SAP Production | Director | IT | |
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Head of SAP Production | Director | IT | |
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Head of IT Platforms | Director | IT | |
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Apps Being Evaluated by Audi Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Audi IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Audi digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Audi Technographics
Audi is a Automotive organization based in Germany,
with around 88604 employees and annual revenues of $70.61 billion.
Audi operates a diverse technology stack with applications such as
SmartDreamers, SAP S/4 HANA and AutoAlert CXM,
covering areas like Candidate Relationship Management, ERP Financial and Customer Experience.
Audi has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SmartDreamers, SAP and AutoAlert.
Audi recently adopted applications including
Microsoft Azure Functions in 2025, VMware Cloud Foundation in 2025 and Azure Key Vault in 2025,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Audi’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Audi’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Audi technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.