Audi Technographics
Audi Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Audi and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 88604 Audi employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Audi has purchased the following applications: SAP S/4 HANA for ERP Financial in 2021, SmartDreamers for Candidate Relationship Management in 2019, Seldon Enterprise Platform for MLOps Platforms in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Audi is running and its propensity to invest more and deepen its relationship with SAP , SmartDreamers , tts or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Audi revenues, which have grown to $70.61 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Audi intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Audi Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA | ERP Financial | ERP Financial Management | n/a | 2021 | 2021 |
|
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|
|
ERP Financial | ERP Financial Management |
|
2015 | 2015 |
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ERP Financial | ERP Financial Management |
|
2007 | 2009 |
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ERP Financial | ERP Financial Management |
|
2021 | 2021 |
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|
ERP Financial | ERP Financial Management |
|
2021 | 2021 |
|
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SmartDreamers | Legacy | SmartDreamers | Candidate Relationship Management | HCM | n/a | 2019 | 2019 |
In 2019, Audi implemented SmartDreamers Candidate Relationship Management for its Romania recruiting operations. Audi deployed SmartDreamers as an enterprise SaaS recruitment marketing automation platform to centralize Talent Acquisition and Employer Branding workflows for the Romania business.
The implementation configured SmartDreamers to support the platform’s Attract, Engage, Convert and Measure capability set, using AI and RPA to automate campaign orchestration, candidate segmentation and engagement workflows. SmartDreamers was instrumented to run end-to-end recruitment marketing campaigns and to capture conversion and engagement signals for downstream talent pipelines.
Integrations focused on the platform’s connections to social media and online channels, leveraging those channels as primary candidate reach and engagement surfaces. The deployment covered Audi’s regional Talent Acquisition and Employer Branding teams in Romania, aligning candidate outreach, campaign delivery and measurement across those operational nodes.
Operational governance aligned campaign templates, targeting rules and measurement workflows under the regional TA organization, with centralized oversight for campaign consistency and employer brand control. SmartDreamers is described as boosting employer brand visibility and reducing time-to-hire and cost-per-hire through AI-driven targeting and automated recruitment marketing, consistent with the vendor’s stated capabilities.
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Core HR | HCM |
|
2007 | 2009 |
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Core HR | HCM |
|
2021 | 2021 |
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Digital Adoption | HCM |
|
2013 | 2013 |
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Payroll | HCM |
|
2014 | 2015 |
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Performance and Goal Management | HCM |
|
2019 | 2019 |
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Recruiting, Candidate Relationship Management | HCM |
|
2021 | 2021 |
|
AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Seldon | Legacy | Seldon Enterprise Platform | MLOps Platforms | AI Development | n/a | 2021 | 2021 |
In 2021, Audi deployed Seldon Enterprise Platform to productionize machine learning models used by automotive engineering and operations in Germany. The Seldon Enterprise Platform was adopted as an MLOps Platforms solution to centralize model serving and monitoring capabilities and to operationalize inference workloads across engineering and operations teams.
The implementation emphasized model serving and monitoring modules, inferred from Seldon's product focus and public customer listings. Audi configured containerized model servers with scalable inference endpoints orchestrated on Kubernetes to manage runtime load and support rolling model updates, and instrumented runtime telemetry for latency and error observability across production endpoints.
Operational scope focused on Audi’s engineering and operations organizations in Germany, supporting vehicle engineering validation workflows and operational analytics. The Seldon Enterprise Platform was used to manage production inference pipelines, standardize deployment artifacts, and formalize handoffs between data science and production teams, covering both real-time and batch inference paths.
Governance centered on model monitoring, version control, and alerting workflows to establish lifecycle controls and incident response for production models. Implementing Seldon Enterprise Platform improved the reliability and scalability of Audi’s inference pipelines while providing consistent model serving and observability across automotive engineering and operations.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Analytics and BI | Analytics and BI |
|
2014 | 2014 |
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Data Warehouse | Analytics and BI |
|
2021 | 2021 |
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Data Warehouse | Analytics and BI |
|
2021 | 2021 |
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2019 | 2019 |
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Audio Video and Web Conferencing | Collaboration |
|
2021 | 2021 |
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Survey and Questionnaire | Collaboration |
|
2022 | 2022 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Asset Management | Content Management |
|
2020 | 2020 |
|
SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Logistics Management | SCM |
|
2021 | 2021 |
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Warehouse Management | SCM |
|
2017 | 2017 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Experience | CRM |
|
2014 | 2014 |
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Customer Experience | CRM |
|
2020 | 2020 |
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Customer Loyalty | CRM |
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2024 | 2024 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
|
2010 | 2010 |
|
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2015 | 2015 |
|
PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
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Material Simulation | PLM and Engineering |
|
2017 | 2017 |
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Quality Management | PLM and Engineering |
|
2007 | 2009 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
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Procure to Pay | Procurement |
|
2014 | 2014 |
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Procurement | Procurement |
|
2021 | 2021 |
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Procurement, Sourcing | Procurement |
|
2020 | 2020 |
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Supplier Relationship Management | Procurement |
|
2017 | 2017 |
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Supplier Relationship Management | Procurement |
|
2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
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API Management | PaaS |
|
2018 | 2019 |
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Apps Development | PaaS |
|
2021 | 2021 |
|
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Apps Development | PaaS |
|
2009 | 2009 |
|
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Apps Development | PaaS |
|
2021 | 2021 |
|
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Apps Development | PaaS |
|
2025 | 2025 |
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Operating System (OS) | PaaS |
|
2009 | 2009 |
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Operating System (OS) | PaaS |
|
2021 | 2021 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
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Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
|
2009 | 2007 |
|
|
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Application Hosting and Computing Services | IaaS |
|
2025 | 2025 |
|
|
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Content Delivery Network | IaaS |
|
2020 | 2020 |
|
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Content Delivery Network | IaaS |
|
2019 | 2019 |
|
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Database Management | IaaS |
|
2009 | 2009 |
|
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Database Management | IaaS |
|
2021 | 2021 |
|
|
|
|
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Network Virtualisation | IaaS |
|
2015 | 2015 |
|
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Endpoint Detection and Response (EDR) | CyberSecurity |
|
2025 | 2025 |
|
IT Decision Makers and Key Stakeholders at Audi
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Audi Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Audi Technographics
Audi is a Automotive organization based in Germany,
with around 88604 employees and annual revenues of $70.61 billion.
Audi operates a diverse technology stack with applications such as
SAP S/4 HANA, SmartDreamers and Seldon Enterprise Platform,
covering areas like ERP Financial, Candidate Relationship Management and MLOps Platforms.
Audi has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, SmartDreamers and Seldon.
Audi recently adopted applications including
Microsoft Azure Functions in 2025, VMware Cloud Foundation in 2025 and Azure Key Vault in 2025,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Audi’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Audi’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Audi technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.