Angers, 49000,
France
Audilab Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Audilab and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Audilab employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Audilab has purchased the following applications: IDAIA Cartegie for Account Based Marketing in 2019, ClariLog Incident Management for Incident Management in 2016, Pathwire MailJet for Transactional Email in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Audilab is running and its propensity to invest more and deepen its relationship with Groupe IDAIA , Temelio , ActiveCampaign or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Audilab revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Audilab intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Groupe IDAIA | Legacy | IDAIA Cartegie | Account Based Marketing | CRM | n/a | 2019 | 2019 |
In 2019 Audilab deployed IDAIA Cartegie on its website to support Account Based Marketing. The deployment places IDAIA Cartegie as a front‑facing ABM layer on Audilab's digital property, instrumenting visitor-to-account identification and enabling account-level personalization in web sessions.
The implementation focuses on core Account Based Marketing capabilities, including visitor identification and target account matching, account segmentation for prioritized outreach, and on-site personalized content delivery. IDAIA Cartegie is used to drive account-focused marketing workflows and orchestration of digital touchpoints rather than broad anonymous lead capture.
Operational coverage centers on Marketing and Sales alignment, with the platform operating on Audilab's public web channels in France to support account selection and engagement activities. Configuration and runtime governance are organized around marketing operations, with campaign templates and targeting rules controlling which accounts receive personalized experiences and how identified accounts are routed to commercial teams.
The narrative clarifies that Audilab uses IDAIA Cartegie as a website-embedded ABM capability, positioning the application to unify account identification and on-site personalization for account-centric marketing and sales engagement.
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Marketing Analytics, Customer Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ClariLog | Legacy | ClariLog Incident Management | Incident Management | ITSM | n/a | 2016 | 2016 |
In 2016, Audilab implemented ClariLog Incident Management to manage incident intake and case tracking for its healthcare operations. The deployment addressed support workflows for a France based audiology services provider with approximately 300 employees, targeting the internal support team and requesters across multiple service centers.
Configuration centered on ticket models to standardize requests and reduce handling time, an authentication flow that permits access without requiring an email address, and an explicit distinction between declarant and impacted customer to reflect assistant workflows when staff are attached to several centers. ClariLog Incident Management ticket models were configured to enforce consistent fields and request taxonomy, aligning case intake with service center processes.
Operational coverage focused on support desk operations, requesters, and assistants attached to multiple centers, enabling clearer ownership and follow up across sites. The source does not list external system integrations, so the implementation emphasized internal workflow configuration and case management capabilities within the Incident Management category.
Mr. GASNIER selected the ClariLog solution after evaluating three software options based on these functional requirements. Governance adjustments included standardizing request templates and updating ticket handling processes to optimize follow up, explicitly intended to save time for both the support team and requesters.
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sinch | Legacy | Pathwire MailJet | Transactional Email | PaaS | n/a | 2020 | 2020 |
In 2020, Audilab implemented Pathwire MailJet to handle website-driven transactional messaging. Audilab uses Pathwire MailJet for Transactional Email to support customer facing patient communications and appointment confirmation flows originating from its public website.
The implementation centers on Pathwire MailJet template management and event driven sending, using SMTP and API integration points to trigger transactional messages. Configuration work included creation of reusable transactional templates, personalization tokens for patient data, deliverability settings and monitoring, and suppression and bounce handling consistent with Transactional Email best practices.
Operational scope covered customer service and patient interaction workflows on the Audilab website, with governance established for template approval, consent and opt-out handling to align with applicable privacy rules in France. Administration was centralized to manage transactional delivery, suppression lists, and ongoing template updates, while instrumentation provided visibility into send events and delivery status via the Pathwire MailJet platform.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2019 | 2019 |
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