New York, 10036, NY,
United States
Authentic Group Technographics
Authentic Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Authentic Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 70 Authentic Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
Authentic Group has purchased the following applications: Tawk.to for Chatbots and Conversational AI in 2017, Microsoft 365 for Collaboration in 2017, IDAIA Cartegie for Account Based Marketing in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Authentic Group is running and its propensity to invest more and deepen its relationship with Tawk.to , Microsoft , Groupe IDAIA or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Authentic Group revenues, which have grown to $7.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Authentic Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Authentic Group Tech Stack and Enterprise Applications
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tawk.to | Legacy | Tawk.to | Chatbots and Conversational AI | AI-Powered Application | n/a | 2017 | 2017 |
In 2017, Authentic Group deployed Tawk.to on its corporate website. Authentic Group implemented Tawk.to as a Chatbots and Conversational AI solution to embed live chat capabilities for visitor engagement and client inquiries.
The implementation is centered on the Tawk.to client side JavaScript widget and the vendor hosted administrative console. The deployment was configured to support real-time messaging, visitor monitoring and session transcripts, canned responses and an offline contact form, with agent accounts, chat routing rules and widget appearance customization managed through the Tawk.to dashboard.
Operational coverage is focused on the public website and front-line client facing functions, primarily client service and business development teams. Governance is exercised via the Tawk.to administrative console for user management, chat moderation and maintenance of response templates, with workflows organized to route inbound website conversations to designated agents and preserve chat transcripts for follow up.
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Authentic Group implemented Microsoft 365. The Microsoft 365 deployment serves as the company's Collaboration platform and the company website references Office 365 Mail for contact form routing and outbound mail. The implementation was applied across Authentic Group's 70 employees supporting its United States professional services operations.
The deployment is structured as a cloud tenant with centralized administration, providing core collaboration capabilities such as Exchange Online email, SharePoint document management and Microsoft Teams messaging for team collaboration, calendaring and client communication. Identity and user provisioning were managed through the platform's centralized identity services and tenant administration, standardizing account provisioning, mail routing and access controls for administrators and staff. The Microsoft 365 Collaboration environment supports business functions including IT administration, professional services delivery, client engagement and back office communications.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Groupe IDAIA | Legacy | IDAIA Cartegie | Account Based Marketing | CRM | n/a | 2018 | 2018 |
In 2018 Authentic Group deployed IDAIA Cartegie on its website. The deployment uses IDAIA Cartegie as an Account Based Marketing application to capture account level website engagement and support targeted outreach for the professional services firm.
IDAIA Cartegie was configured for web based visitor identification and on site personalization, implementing capabilities typical of Account Based Marketing platforms such as account mapping, engagement signal collection, and tailored content delivery. Configuration emphasized mapping firmographic signals to target account lists and exposing prioritized account views for marketing and business development users.
Operationally the implementation was scoped to marketing and business development functions within Authentic Group in the United States, with the IDAIA Cartegie instance running on the public site to surface account engagement indicators for campaign planning and outbound qualification. Governance centered on content templates and a web rollout process owned by marketing, with ongoing monitoring of site behavior and campaign variants to inform outreach and account prioritization.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Authentic Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Authentic Group Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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