Auto House Technographics
Auto House Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Auto House and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Auto House employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Auto House has purchased the following applications: vAuto Provision for Dealership Management in 2021, GoDaddy Webmail for Collaboration in 2013, TradePending Video (ex Snapcell) for Video Editing in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Auto House is running and its propensity to invest more and deepen its relationship with Cox Automotive , GoDaddy , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Auto House revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Auto House intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Auto House Tech Stack and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cox Automotive | Legacy | vAuto Provision | Dealership Management | ERP Services and Operations | n/a | 2021 | 2021 |
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy Webmail | Collaboration | Collaboration | n/a | 2013 | 2013 |
|
|
|
|
|
Collaboration | Collaboration |
|
2020 | 2020 |
|
|
|
|
|
Collaboration | Collaboration |
|
2019 | 2019 |
|
|
|
|
|
Collaboration | Collaboration |
|
2022 | 2022 |
|
|
|
|
|
Event Management | Collaboration |
|
2021 | 2021 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| TradePending | Legacy | TradePending Video (ex Snapcell) | Video Editing | Content Management | n/a | 2024 | 2024 |
In 2024, Auto House implemented TradePending Video (ex Snapcell) on its public website to enable video-enabled customer engagement. The deployment is explicitly used for Video Editing to create vehicle walkaround and customer outreach videos that support sales and marketing functions at the dealership.
The TradePending Video implementation centers on web-embedded capture and lightweight in-app editing functionality, enabling staff to record, trim, and annotate short vehicle videos directly through the website interface. The configuration emphasizes rapid video creation workflows, templated messaging for buyer outreach, and hosted storage for published clips, consistent with common Video Editing capabilities.
Operational scope is focused on dealer-facing sales and marketing activity at Auto House, with video assets surfaced on vehicle detail pages and in customer communication workflows via the website. The implementation leverages the SnapCell experience embedded on the site to streamline content creation from lot to listing, keeping operational control within dealership staff.
Governance has been scoped to standard content creation and publishing controls, with process adjustments for video capture, naming conventions, and approval steps before posting on the website. The narrative centers on TradePending Video as the application providing Video Editing for Auto House sales and marketing, implemented in 2024 and used directly on the company website.
|
|
|
|
|
Video Editing | Content Management |
|
2022 | 2022 |
|
|
|
|
|
Web Content Management | Content Management |
|
2018 | 2018 |
|
SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Inventory Management | SCM |
|
2024 | 2024 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Automotive Dealership CRM | CRM |
|
2021 | 2021 |
|
|
|
|
|
Customer Experience | CRM |
|
2023 | 2023 |
|
|
|
|
|
Customer Support | CRM |
|
2015 | 2015 |
|
|
|
|
|
Data Management Platform | CRM |
|
2015 | 2015 |
|
|
|
|
|
Data Management Platform | CRM |
|
2016 | 2016 |
|
|
|
|
|
Data Management Platform | CRM |
|
2024 | 2024 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2015 | 2015 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2015 | 2015 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2015 | 2015 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2023 | 2023 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2024 | 2024 |
|
|
|
|
|
Marketing Analytics, Data Management Platform | CRM |
|
2021 | 2021 |
|
|
|
|
|
Marketing Automation | CRM |
|
2021 | 2021 |
|
|
|
|
|
Marketing Automation | CRM |
|
2025 | 2025 |
|
|
|
|
|
Tag Management | CRM |
|
2021 | 2021 |
|
|
|
|
|
Tag Management | CRM |
|
2015 | 2015 |
|
|
|
|
|
Tag Management | CRM |
|
2015 | 2015 |
|
ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2022 | 2022 |
|
|
|
|
|
Application Performance Management | ITSM |
|
2021 | 2021 |
|
TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2015 | 2015 |
|
PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
API Management | PaaS |
|
2024 | 2024 |
|
|
|
|
|
Apps Development | PaaS |
|
2013 | 2013 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2023 | 2023 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2013 | 2013 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2017 | 2017 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Cloud Storage | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2015 | 2015 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2015 | 2015 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2003 | 2003 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2024 | 2024 |
|
|
|
|
|
Domain Name System (DNS) | IaaS |
|
2015 | 2015 |
|
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Security (AppSec) | CyberSecurity |
|
2024 | 2024 |
|
|
|
|
|
Secure Sockets Layer (SSL) | CyberSecurity |
|
2015 | 2015 |
|
|
|
|
|
Web Application Firewalls (WAF) | CyberSecurity |
|
2019 | 2019 |
|
IT Decision Makers and Key Stakeholders at Auto House
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Auto House Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||