AutoTrader South Africa
154 Bram Fischer Dr,
Johannesburg, 2125,
South Africa
Johannesburg, 2125,
South Africa
27 1168 60900
Professional Services
AutoTrader South Africa Technographics
AutoTrader South Africa Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by AutoTrader South Africa and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 157 AutoTrader South Africa employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AutoTrader South Africa has purchased the following applications: Sage Business Cloud for ERP Financial in 2017, Adobe Connect for Audio Video and Web Conferencing in 2016, Hotjar for Customer Experience in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AutoTrader South Africa is running and its propensity to invest more and deepen its relationship with Sage , Adobe Systems , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AutoTrader South Africa revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AutoTrader South Africa intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AutoTrader South Africa Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | Sage Business Cloud | ERP Financial | ERP Financial Management | SynergERP | 2017 | 2017 |
In 2017 AutoTrader South Africa implemented Sage Business Cloud as its ERP Financial platform. SynergERP supported AutoTrader.co.za’s digital transformation by leading the implementation and configuration of Sage Business Cloud for the company’s finance organization.
The deployment emphasized core ERP Financial capabilities, including general ledger processing, accounts payable and receivable workflows, cash management, and consolidated financial reporting consistent with category-standard functionality. Sage Business Cloud was configured to centralize accounting controls, enforce a standardized chart of accounts, and enable role based access and approval workflows for finance users.
Scope of the engagement covered corporate finance and accounting operations within AutoTrader South Africa, with SynergERP providing implementation governance and rollout coordination. The project focused on process standardization and centralized transaction processing to support consolidated financial management and the company’s broader digital transformation initiative.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2016 | 2016 |
In 2016, AutoTrader South Africa implemented Adobe Connect. AutoTrader South Africa deployed Adobe Connect as its Audio Video and Web Conferencing solution, embedding Adobe Connect meeting rooms and live sessions directly on autotrader.co.za to support customer-facing engagement and remote collaboration.
Adobe Connect was configured to provide core Audio Video and Web Conferencing capabilities, including persistent meeting rooms, live audio and video streams, application and screen sharing, chat and session recording, supporting use cases such as webinars, customer demos, and virtual product walkthroughs. The deployment emphasized web based access to minimize client side installation, consistent with Adobe Connect platform patterns.
Operational coverage focused on public facing web sessions and internal collaboration across marketing and customer experience functions, with IT maintaining platform availability and content publishing workflows. Usage was instrumented through embedded meeting rooms on the company website, centralizing customer session access and event scheduling on autotrader.co.za.
Governance was aligned to platform administration, session moderation, and access control to ensure consistent delivery of live events and recorded sessions, with administrators responsible for room provisioning and content management. The implementation detail centers on Adobe Connect as the web conferencing layer embedded on the website.
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Audio Video and Web Conferencing | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2020 | 2020 |
In 2020, AutoTrader South Africa implemented Hotjar on its public website to capture on-site user behavior. Hotjar is deployed as a Customer Experience application for behavioral analytics and qualitative feedback across autotrader.co.za. The implementation is web-facing and centered on client-side instrumentation embedded in site templates.
Configuration leverages standard Hotjar capabilities including heatmaps, session recordings, funnels, and on-site surveys to collect qualitative and quantitative UX signals. Deployment via a JavaScript tracking snippet feeds session level and aggregated behavioral data to product, UX, and marketing teams for analysis of user journeys. Hotjar is used to support website experience measurement and iterative digital experience work by these business functions.
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2018 | 2018 |
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Application Performance Management | ITSM |
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2019 | 2019 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2015 | 2015 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at AutoTrader South Africa
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by AutoTrader South Africa Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD AutoTrader South Africa Technographics
AutoTrader South Africa is a Professional Services organization based in South Africa,
with around 157 employees and annual revenues of $20.0 million.
AutoTrader South Africa operates a diverse technology stack with applications such as
Sage Business Cloud, Adobe Connect and Hotjar,
covering areas like ERP Financial, Audio Video and Web Conferencing and Customer Experience.
AutoTrader South Africa has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Sage, Adobe Systems and Contentsquare.
AutoTrader South Africa recently adopted applications including
Microsoft Azure Cloud Services in 2021, Workplace by Facebook in 2020 and Hotjar in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of AutoTrader South Africa’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates AutoTrader South Africa’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete AutoTrader South Africa technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.