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Netherlands
AV Technographics
AV Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by AV and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 AV employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that AV has purchased the following applications: OTYS Go! for Recruiting in 2019, Exact Synergy for Document Management in 2017, Qooqie Call Tracking for Call Center in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems AV is running and its propensity to invest more and deepen its relationship with Mysolution , Exact Software , Qooqie or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing AV revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for AV intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AV Tech Stack and Enterprise Applications
AV HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mysolution | Legacy | OTYS Go! | Recruiting | HCM | n/a | 2019 | 2019 |
In 2019 AV implemented OTYS Go! on its public website to provide Recruiting capabilities for its HR and talent acquisition function. AV uses OTYS Go! as the embedded career site and front-end applicant intake engine, linking job postings and candidate application flows directly into the company site to support hiring for its Netherlands operations.
Configuration emphasizes standard Recruiting modules such as job posting management, web-based application forms, candidate tracking, and a searchable resume database, consistent with applicant tracking and career site integration workflows. Operational ownership is centralized within AV's HR and recruiting team, who manage posting lifecycle, screening workflows, and candidate communication through the OTYS Go! interface as the primary talent acquisition system on the website.
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AV Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Exact Software | Legacy | Exact Synergy | Document Management | Content Management | n/a | 2017 | 2017 |
In 2017 AV implemented Exact Synergy as its Document Management application. The deployment is centered on office-based use at AV's De Meern site and is embedded in the sales administration workflow where administrative employees prepare and process quotations, monitor orders and deliveries, prepare invoices, maintain CRM records, and handle inbound customer communications including international contacts.
Exact Synergy is configured to manage quote and order documentation, capture and store customer correspondence, and enforce role-based document workflows for administrative and sales users. Functional capabilities implemented include template-based quotation generation, document capture and archival for orders and invoices, version control for customer records, and process tracking tied to CRM data quality responsibilities. Operational scope covers sales administration and customer service at the De Meern office, with governance oriented around data accuracy in Exact Synergy and continuous quality improvement and process optimization driven by the administrative team.
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AV CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Qooqie | Legacy | Qooqie Call Tracking | Call Center | CRM | n/a | 2022 | 2022 |
In 2022, AV implemented Qooqie Call Tracking in a Call Center context to instrument inbound call attribution on its public website. The deployment places Qooqie Call Tracking directly on AVs site, capturing web-to-call sessions and associating calls with digital touch points to support contact capture and lead identification for the firm.
Qooqie Call Tracking was configured to provide dynamic number insertion and session-level call analytics, enabling channel attribution and timestamped call records for marketing and sales workflows. Configuration work focused on site-level tagging, number pool assignment, and contact form linkage, with governance centered on a single centralized configuration to maintain consistent tracking rules across AVs pages and reduce measurement drift.
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Marketing Automation | CRM |
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2022 | 2022 |
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AV IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at AV
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by AV Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||