Washington, 20036, DC,
United States
Avascent Technographics
Avascent Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Avascent and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Avascent employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Avascent has purchased the following applications: Cisco Webex Meetings for Audio Video and Web Conferencing in 2017, WooCommerce for eCommerce in 2020, IDG KickFire for Account Based Marketing in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Avascent is running and its propensity to invest more and deepen its relationship with Cisco Systems , Automattic , IDG or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Avascent revenues, which have grown to $22.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Avascent intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Avascent Tech Stack and Enterprise Applications
Avascent Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, Avascent implemented Cisco Webex Meetings, deploying Cisco Webex Meetings as its primary Audio Video and Web Conferencing solution. The implementation is surfaced on the Avascent website to enable direct client join flows and browser-based participation for hosted sessions.
Configuration aligned with common Webex capabilities, including scheduled meeting orchestration, browser join, screen sharing, recording and playback, host controls, and participant management within Cisco Webex Meetings. These functional modules were configured to support both internal collaboration and client-facing engagements typical of a professional services firm.
Operational ownership appears to be centralized under IT or communications for user provisioning, access controls, and meeting policy enforcement, with the website integration used to expose public meeting pages and join links. Governance focused on centralized administrative consoles and standardized meeting configurations to ensure consistent meeting behavior and security across consulting and client delivery teams.
|
Avascent eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2020 | 2020 |
In 2020, Avascent implemented WooCommerce to add eCommerce capabilities to its corporate website. The deployment leverages Automattic's WordPress platform with the WooCommerce plugin embedded in the existing site architecture, positioning WooCommerce as the primary storefront and transaction layer for online offerings.
The implementation configured WooCommerce core modules for catalog management, shopping cart and checkout flows, and order management, and used the plugin architecture to extend functionality for payments, taxation, and fulfillment workflows. Product pages and service listings are managed alongside editorial content in WordPress, enabling marketing and commercial teams to publish and update offerings within a unified CMS and storefront environment.
Operational coverage focuses on web marketing, sales enablement, and client facing transaction processing, with governance enforced through WordPress user roles and content publishing workflows to control product publication and order handling. Integrations remain within the WordPress WooCommerce stack using plugins and platform connectors from Automattic, aligning eCommerce operations with Avascent's site operations and content governance.
|
Avascent CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IDG | Legacy | IDG KickFire | Account Based Marketing | CRM | n/a | 2018 | 2018 |
In 2018 Avascent deployed IDG KickFire as an Account Based Marketing solution to surface its invisible pipeline and support marketing and sales functions. Avascent implemented IDG KickFire to identify companies and decision makers visiting its site and to improve lead capture for targeted lead nurturing.
The implementation used IDG KickFire modules including LIVE Leads™, KickFire Forms and forms tracking to capture contact information, track returning visitors, and record content interest. The deployment emphasized website findability and content view tracking so marketing could publish higher relevance content based on observed visitor behavior.
Operational integrations included embedding KickFire Forms into Avascent’s WordPress website and pushing new leads into SalesForce CRM, while also adding contacts to marketing mailing lists and triggering real-time alerts for returning prospects. The configuration routed LIVE Leads™ insights to marketing and sales workflows to enable timely outreach and lead qualification.
Governance centered on marketer led configuration with ongoing support from KickFire’s customer service, which provided troubleshooting and best practice recommendations. Avascent reported increased form conversions, improved ability to identify potential customers, and progress in targeted lead nurturing as explicit outcomes of the IDG KickFire Account Based Marketing deployment.
|
|
|
|
|
Marketing Automation | CRM |
|
2016 | 2016 |
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
Avascent IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
Avascent CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2019 | 2019 |
|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2021 | 2021 |
|
IT Decision Makers and Key Stakeholders at Avascent
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Avascent Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||