Washington, 20036, DC,
United States
Avascent Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Avascent and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 200 Avascent employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Avascent has purchased the following applications: Cisco Webex Meetings for Audio Video and Web Conferencing in 2017, WooCommerce for eCommerce in 2020, IDG KickFire for Account Based Marketing in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Avascent is running and its propensity to invest more and deepen its relationship with Cisco Systems , Automattic , IDG or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Avascent revenues, which have grown to $22.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Avascent intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2020 | 2020 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| IDG | Legacy | IDG KickFire | Account Based Marketing | CRM | n/a | 2018 | 2018 |
In 2018 Avascent deployed IDG KickFire as an Account Based Marketing solution to surface its invisible pipeline and support marketing and sales functions. Avascent implemented IDG KickFire to identify companies and decision makers visiting its site and to improve lead capture for targeted lead nurturing.
The implementation used IDG KickFire modules including LIVE Leads™, KickFire Forms and forms tracking to capture contact information, track returning visitors, and record content interest. The deployment emphasized website findability and content view tracking so marketing could publish higher relevance content based on observed visitor behavior.
Operational integrations included embedding KickFire Forms into Avascent’s WordPress website and pushing new leads into SalesForce CRM, while also adding contacts to marketing mailing lists and triggering real-time alerts for returning prospects. The configuration routed LIVE Leads™ insights to marketing and sales workflows to enable timely outreach and lead qualification.
Governance centered on marketer led configuration with ongoing support from KickFire’s customer service, which provided troubleshooting and best practice recommendations. Avascent reported increased form conversions, improved ability to identify potential customers, and progress in targeted lead nurturing as explicit outcomes of the IDG KickFire Account Based Marketing deployment.
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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