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Avon Brazil Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Avon Brazil and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 15000 Avon Brazil employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Avon Brazil has purchased the following applications: VTEX eCommerce for eCommerce in 2020, o9 AI-powered Digital Brain for Demand Forecasting and Planning in 2024, Oracle Responsys for Campaign Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Avon Brazil is running and its propensity to invest more and deepen its relationship with VTEX , Yieldify , o9 Solutions or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Avon Brazil revenues, which have grown to $668.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Avon Brazil intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| VTEX | Legacy | VTEX eCommerce | eCommerce | eCommerce | n/a | 2020 | 2020 |
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Personalization and Product Recommendations | eCommerce |
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2020 | 2020 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| o9 Solutions | Legacy | o9 AI-powered Digital Brain | Demand Forecasting and Planning | SCM | n/a | 2024 | 2024 |
In 2024 Avon Brazil implemented o9 AI-powered Digital Brain in a pilot deployment focused on Demand Forecasting and Planning. The initial roll out covered part of Avon and Natura channels in Brazil and was positioned as a digital commercial planning initiative by o9 Solutions and the brands, naming the o9 AI-powered Digital Brain as the core platform.
The implementation centralized planning and analysis on a single AI-driven platform, bringing together scenario analysis and demand planning workflows into a unified model. Functional capabilities emphasized in the pilot include statistical demand forecasting, scenario planning for channel-level commercial decisions, and consolidated planning interfaces for commercial planning teams, consistent with Demand Forecasting and Planning category workflows.
Operational scope for the pilot targeted commercial planning and revenue growth management functions across selected channels in Brazil, with vendor commentary stating the platform offers scalability and flexibility for broader regional expansion. The deployment uses an enterprise AI software approach to combine insights and data for holistic revenue planning, reflecting o9 Solutions positioning in Brazil and Latin America.
Governance followed a formal provider selection via RFP and a partnership orientation, with Avon and Natura selecting o9 on the basis of partnership focus and customer value delivery. The pilot stage emphasizes platform consolidation of analysis and scenario management, enabling centralized commercial planning governance and staged expansion across additional channels as the brands evaluate the solution.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Responsys | Campaign Management | CRM | n/a | 2020 | 2020 |
In 2020, Avon Brazil deployed Oracle Responsys as its Campaign Management platform on its website. Avon Brazil uses Oracle Responsys for Campaign Management to support marketing and digital commerce functions across its Brazil operations.
The implementation is web-centric, embedding Oracle Responsys tags and on-site orchestration to capture behavioral signals and feed audience segmentation. Configuration emphasizes campaign orchestration, segmentation, personalization rules, and responsive template management within Oracle Responsys to drive email and on-site message delivery and lifecycle campaigns.
Integration scope is focused on the Avon Brazil website, with data capture from forms and on-site events routed into Oracle Responsys to populate segments and trigger journeys. Operational coverage centers on the marketing and digital commerce teams, who manage campaign calendars, content variants, audience targeting, and on-site personalization through Oracle Responsys.
Governance for the deployment includes centralized campaign operations for scheduling and content approval, plus controls for regional data handling and compliance as part of the digital marketing stack. Ongoing administration is maintained by Avon Brazil marketing operations to sustain campaign configuration and audience governance in Oracle Responsys.
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Customer Experience | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2015 | 2015 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2020 | 2020 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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