List of Oracle Responsys Customers
Oracle
2300 Oracle Way,
Austin, 78741, TX,
United States
Austin, 78741, TX,
United States
1 737-867-1000
Professional Services
162000
$67.1B
Since 2010, our global team of researchers has been studying Oracle Responsys customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Oracle Responsys for Campaign Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Oracle Responsys for Campaign Management include: United Airlines, a United States based Transportation organisation with 107300 employees and revenues of $57.06 billion, Grupo Nós, a Brazil based Retail organisation with 35000 employees and revenues of $45.95 billion, Dollar General, a United States based Retail organisation with 194200 employees and revenues of $40.60 billion, Qatar Airways, a Qatar based Transportation organisation with 55000 employees and revenues of $23.74 billion, Grainger, a United States based Distribution organisation with 23200 employees and revenues of $16.48 billion and many others.
Contact us if you need a completed and verified list of companies using Oracle Responsys, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The Oracle Responsys customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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A. Angeloni & Cia Ltda | Retail | 1400 | $500M | Brazil | Oracle | Oracle Responsys | Campaign Management | 2019 | n/a |
In 2019, A. Angeloni & Cia Ltda deployed Oracle Responsys for Campaign Management to support marketing and e-commerce engagement on its website. Oracle Responsys is implemented as the customer engagement and campaign orchestration layer, instrumented on angeloni.com.br to manage site triggered campaigns and email communications.
The implementation emphasizes core Campaign Management capabilities, including audience segmentation, lifecycle orchestration, email template management, personalization tokens, and campaign automation, using Oracle Responsys for multichannel orchestration. Configuration maps to retail workflows for promotions, loyalty communications, and basket recovery to align marketing operations with merchandising calendars.
The deployment integrates directly with the corporate website for on site messaging and behavioral tracking, routing web triggers into Oracle Responsys to drive coordinated sends. Governance is structured around the marketing and e-commerce teams in Brazil, with centralized campaign calendars, permissioning and segmentation controls, positioning Oracle Responsys as the central Campaign Management application for customer engagement.
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Airparks United Kingdom | Transportation | 10 | $1M | United Kingdom | Oracle | Oracle Responsys | Campaign Management | 2016 | n/a |
In 2016, Airparks United Kingdom deployed Oracle Responsys for Campaign Management to centralize website-driven customer engagement and marketing automation. The implementation used Oracle Responsys as a cloud delivered campaign management platform to orchestrate email and web outreach tied directly to site interactions.
Configuration emphasized standard Campaign Management capabilities, including audience segmentation, template driven email campaigns, lifecycle orchestration, personalization rules, and web behavior triggered messages. Oracle Responsys was configured for subscription and preference management, campaign scheduling, and basic campaign analytics to support marketing operational workflows.
Operational coverage focused on the company marketing and digital operations teams and on event capture from the Airparks website. Integration work concentrated on embedding Oracle Responsys tracking and data capture on site pages to feed behavioral triggers and lists, while governance centered on consent management and scheduled campaign approval workflows within the Oracle Responsys platform.
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Allposters.Com | Retail | 10 | $1M | United States | Oracle | Oracle Responsys | Campaign Management | 2012 | n/a |
In 2012 Allposters.Com implemented Oracle Responsys for Campaign Management on its public website, establishing a cloud hosted campaign orchestration layer for email and on site triggered messaging. The deployment centered on Oracle Responsys as the primary Campaign Management application, using client side web tagging to capture visitor behavior, drive segmentation logic, and execute lifecycle and promotional campaigns with template driven personalization.
Operational ownership sat with the marketing and e commerce function, which configured contact lists, segmentation rules, campaign schedules, and creative templates inside Oracle Responsys. Technical work focused on embedding Responsys tracking on site and wiring campaign triggers to website events, enabling responsive email flows and on site engagement rules while maintaining a centralized campaign governance model for content approval and audience targeting.
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Appleseeds | Retail | 10 | $1M | United States | Oracle | Oracle Responsys | Campaign Management | 2023 | n/a |
In 2023, Appleseeds deployed Oracle Responsys for Campaign Management on its e-commerce website, establishing a marketing campaign engine for a small retail organization based in the United States. The implementation targets customer engagement and campaign orchestration to support the companys online storefront and subscription workflows.
Oracle Responsys was configured to deliver core Campaign Management capabilities, including email campaign orchestration, audience segmentation, dynamic content personalization, and automated lifecycle messaging. The implementation emphasizes template based sends, scheduled campaigns, and event triggered journeys that align with standard campaign management workflows within Oracle Responsys.
The deployment integrates Oracle Responsys web tagging and tracking into the Appleseeds website to capture behavioral signals, form submissions, and site events, feeding profile and event data into the campaign engine. Operational scope is concentrated on marketing and e-commerce functions, enabling web triggered journeys, list management, and contact data enrichment inside the application.
Governance and operational control are organized around the small marketing team, with campaign creation, suppression list management, and approval controls configured inside the campaign console. The rollout is implemented at site level to support continuous campaign iteration and on site orchestration through Oracle Responsys.
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Arriva Group | Transportation | 61845 | $6.2B | United Kingdom | Oracle | Oracle Responsys | Campaign Management | 2021 | n/a |
In 2021 Arriva Group deployed Oracle Responsys to centralize Campaign Management for customer communications and marketing orchestration. The initiative positioned Oracle Responsys as the core Campaign Management platform supporting marketing and customer operations teams across the business.
The Oracle Responsys implementation emphasized campaign orchestration, email and messaging templates, audience segmentation and triggered journey automation, aligned with common Campaign Management functional workflows. Configuration work included template libraries, campaign scheduling, personalization rules and automated program execution to support recurring and event driven communications.
Operational integration was a primary focus, Oracle Responsys was integrated with Oracle Sales Cloud and with middleware and data platforms using Java connectors, SnapLogic pipelines and SOAP APIs, while Redshift served as the analytics and reporting store. The platform exchange also tied into Zendesk for ticketing and Blue Prism RPA for routine process automation, with data interrogation performed via SQL and WebAPI calls to support campaign audience validation and UAT.
Governance and runbook activities were formalized around support, development and maintenance, including system UAT support and stakeholder liaison for roadmap planning. The team maintained documentation standards, managed supplier SLAs and internal OLAs, enforced GDPR compliance with Information Security, tracked risks and provided regular updates to senior management while mentoring and scaling operational support capability.
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Manufacturing | 500 | $80M | United Kingdom | Oracle | Oracle Responsys | Campaign Management | 2009 | n/a |
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Insurance | 110 | $15M | Singapore | Oracle | Oracle Responsys | Campaign Management | 2012 | n/a |
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Consumer Packaged Goods | 15000 | $668M | Brazil | Oracle | Oracle Responsys | Campaign Management | 2020 | n/a |
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Transportation | 13543 | $3.3B | Brazil | Oracle | Oracle Responsys | Campaign Management | 2022 | n/a |
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Banking and Financial Services | 400 | $130M | United States | Oracle | Oracle Responsys | Campaign Management | 2012 | n/a |
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Showing 1 to 10 of 103 entries
Buyer Intent: Companies Evaluating Oracle Responsys
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Oracle Responsys. Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Oracle Responsys for Campaign Management include:
- Prince Lobel Tye, a United States based Professional Services organization with 200 Employees
- Shenzhen Taiwushi Investment Holding Co, a China based Construction and Real Estate company with 18 Employees
- Penn Alumni, a United States based Education organization with 4300 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD Oracle Responsys Coverage
Oracle Responsys is a Campaign Management solution from Oracle.
Companies worldwide use Oracle Responsys, from small firms to large enterprises across 21+ industries.
Organizations such as United Airlines, Grupo Nós, Dollar General, Qatar Airways and Grainger are recorded users of
Oracle Responsys for Campaign Management.
Companies using Oracle Responsys are most concentrated in Transportation, Retail and Distribution, with adoption spanning over 21 industries.
Companies using Oracle Responsys are most concentrated in United States, Brazil and Qatar, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Oracle Responsys across Americas, EMEA, and APAC.
Companies using Oracle Responsys range from small businesses with 0-100 employees - 13.59%, to mid-sized firms with 101-1,000 employees - 43.69%, large organizations with 1,001-10,000 employees - 25.24%, and global enterprises with 10,000+ employees - 17.48%.
Customers of Oracle Responsys include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Oracle Responsys customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Campaign Management.