Azadea Group
P1 & P2, O14 Tower, Abraj Street, Business Bay,
Dubai, x,
United Arab Emirates
Dubai, x,
United Arab Emirates
971 4 2497 444
Retail
Azadea Group Technographics
Azadea Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Azadea Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 12000 Azadea Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Azadea Group has purchased the following applications: Apple Pay for Payment Processing in 2021, SAP SuccessFactors Employee Central for Core HR in 2017, Cisco Webex Meetings for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Azadea Group is running and its propensity to invest more and deepen its relationship with Apple , SAP , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Azadea Group revenues, which have grown to $4.80 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Azadea Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Azadea Group Tech Stack and Enterprise Applications
Azadea Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Apple | Legacy | Apple Pay | Payment Processing | ERP | n/a | 2021 | 2021 |
In 2021 Azadea Group integrated Apple Pay into its ecommerce checkout to support Payment Processing on its consumer facing website. Apple Pay was enabled on Azadea Group's online storefront to deliver tokenized mobile wallet payments and native device authentication for shoppers in the United Arab Emirates.
The implementation centered on embedding Apple Pay buttons into the web checkout flow and configuring browser and device based payment authorization, aligning with Payment Processing workflows such as tokenization, payment authorization, and settlement routing. The integration impacts ecommerce operations, payments reconciliation, and the customer checkout experience and is scoped to Azadea Group's web channels rather than physical point of sale systems. Governance and operational controls included merchant credential configuration and payment acceptance compliance managed by digital commerce and finance stakeholders.
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Azadea Group HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Employee Central | Core HR | HCM | n/a | 2017 | 2018 |
In 2017, Azadea Group migrated from Oracle HRMS to SAP SuccessFactors Employee Central. The deployment established SAP SuccessFactors Employee Central as the enterprise Core HR platform to centralize employee master data, organizational models, and HR transaction processing across the company.
The implementation concentrated on Core HR capabilities within SAP SuccessFactors Employee Central, including standardized employee master records, organizational management, position and job structures, and core HR workflows covering hire to retire and absence administration. Configuration work emphasized consistent data models and role based access controls to support centralized HR governance.
The project included a structured data migration from Oracle HRMS into SAP SuccessFactors Employee Central, with master data mapping and cleansing to align source records to the target schema. Integration architecture was put in place to position SAP SuccessFactors Employee Central as the authoritative system of record for core HR data and to enable downstream synchronization patterns as needed.
Governance and process changes accompanied the technical deployment, establishing HR data ownership, formalized approval workflows, and standardized operational procedures within SAP SuccessFactors Employee Central. The rollout framed Employee Central as the central HR platform for Azadea Group and aligned HR operating practices to the new Core HR system.
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Performance and Goal Management | HCM |
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2017 | 2018 |
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Recruiting, Applicant Tracking System | HCM |
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2020 | 2020 |
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Talent Sourcing | HCM |
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2020 | 2020 |
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Azadea Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Azadea Group deployed Cisco Webex Meetings on its corporate website, adopting the Audio Video and Web Conferencing category to provide web-based conferencing capabilities for the retailer headquartered in the United Arab Emirates. Cisco Webex Meetings was positioned as a browser-accessible meeting layer to support both external customer and vendor interactions as well as internal collaboration across Azadea's 12,000 employees and retail operations.
The implementation leverages standard Audio Video and Web Conferencing functional modules, including browser-based audio and video sessions, screen sharing, participant management, meeting scheduling and cloud recording. Cisco Webex Meetings interfaces were embedded into public web pages to enable immediate join flows and persistent meeting rooms, supporting ad hoc sessions and scheduled conferences typical of retail supplier coordination and executive communications.
Operational ownership and governance are managed by corporate IT and communications, with centralized provisioning, access controls and meeting lifecycle policies to regulate companywide usage. Governance emphasis is on user provisioning, scheduling policy enforcement and meeting management rather than bespoke system integrations.
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Collaboration | Collaboration |
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2018 | 2018 |
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Survey and Questionnaire | Collaboration |
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2024 | 2024 |
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Azadea Group Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2011 | 2011 |
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Azadea Group eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2021 | 2021 |
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eCommerce | eCommerce |
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2020 | 2020 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2020 | 2020 |
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Azadea Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Engagement | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2011 | 2011 |
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Customer Experience | CRM |
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2023 | 2023 |
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Customer Support | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2014 | 2014 |
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Data Management Platform | CRM |
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2014 | 2014 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2008 | 2008 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Azadea Group ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2021 | 2021 |
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Azadea Group TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Treasury Management | TRM |
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2014 | 2014 |
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Azadea Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Azadea Group
| First Name | Last Name | Title | Function | Department | Phone | |
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Regional Customer Experience Team Leader | Manager | Customer Service | |
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Senior Customer Service Agent | Non Manager | Customer Service | |
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Senior IT Service Support Officer | Director | IT | |
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Customer Service Agent | Manager | Customer Service | |
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Apps Being Evaluated by Azadea Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Azadea Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Azadea Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Azadea Group Technographics
Azadea Group is a Retail organization based in United Arab Emirates,
with around 12000 employees and annual revenues of $4.80 billion.
Azadea Group operates a diverse technology stack with applications such as
Apple Pay, SAP SuccessFactors Employee Central and Cisco Webex Meetings,
covering areas like Payment Processing, Core HR and Audio Video and Web Conferencing.
Azadea Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Apple, SAP and Cisco Systems.
Azadea Group recently adopted applications including
SurveySensum Surveys in 2024, SurveySensum CX Platform in 2023 and Apple Pay in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Azadea Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Azadea Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Azadea Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.