Dubai, x,
United Arab Emirates
Azadea Group Technographics
Azadea Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Azadea Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 12000 Azadea Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Azadea Group has purchased the following applications: SAP SuccessFactors Employee Central for Core HR in 2017, Apple Pay for Payment Processing in 2021, MoEngage Enagage for Customer Engagement in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Azadea Group is running and its propensity to invest more and deepen its relationship with SAP , Oracle , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Azadea Group revenues, which have grown to $4.80 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Azadea Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Azadea Group Tech Stack and Enterprise Applications
Azadea Group HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Employee Central | Core HR | HCM | n/a | 2017 | 2018 |
In 2017, Azadea Group migrated from Oracle HRMS to SAP SuccessFactors Employee Central. The deployment established SAP SuccessFactors Employee Central as the enterprise Core HR platform to centralize employee master data, organizational models, and HR transaction processing across the company.
The implementation concentrated on Core HR capabilities within SAP SuccessFactors Employee Central, including standardized employee master records, organizational management, position and job structures, and core HR workflows covering hire to retire and absence administration. Configuration work emphasized consistent data models and role based access controls to support centralized HR governance.
The project included a structured data migration from Oracle HRMS into SAP SuccessFactors Employee Central, with master data mapping and cleansing to align source records to the target schema. Integration architecture was put in place to position SAP SuccessFactors Employee Central as the authoritative system of record for core HR data and to enable downstream synchronization patterns as needed.
Governance and process changes accompanied the technical deployment, establishing HR data ownership, formalized approval workflows, and standardized operational procedures within SAP SuccessFactors Employee Central. The rollout framed Employee Central as the central HR platform for Azadea Group and aligned HR operating practices to the new Core HR system.
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Performance and Goal Management | HCM |
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2017 | 2018 |
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Recruiting, Applicant Tracking System | HCM |
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2020 | 2020 |
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Talent Sourcing | HCM |
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2020 | 2020 |
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Azadea Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Apple | Legacy | Apple Pay | Payment Processing | ERP | n/a | 2021 | 2021 |
In 2021 Azadea Group integrated Apple Pay into its ecommerce checkout to support Payment Processing on its consumer facing website. Apple Pay was enabled on Azadea Group's online storefront to deliver tokenized mobile wallet payments and native device authentication for shoppers in the United Arab Emirates.
The implementation centered on embedding Apple Pay buttons into the web checkout flow and configuring browser and device based payment authorization, aligning with Payment Processing workflows such as tokenization, payment authorization, and settlement routing. The integration impacts ecommerce operations, payments reconciliation, and the customer checkout experience and is scoped to Azadea Group's web channels rather than physical point of sale systems. Governance and operational controls included merchant credential configuration and payment acceptance compliance managed by digital commerce and finance stakeholders.
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Azadea Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| MoEngage | Legacy | MoEngage Enagage | Customer Engagement | CRM | n/a | 2021 | 2021 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2011 | 2011 |
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Customer Experience | CRM |
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2023 | 2023 |
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Customer Support | CRM |
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2021 | 2021 |
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Customer Support | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2014 | 2014 |
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Data Management Platform | CRM |
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2014 | 2014 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2008 | 2008 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Azadea Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2018 | 2018 |
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Survey and Questionnaire | Collaboration |
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2024 | 2024 |
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Azadea Group Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2011 | 2011 |
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Azadea Group eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2021 | 2021 |
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eCommerce | eCommerce |
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2020 | 2020 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Personalization and Product Recommendations | eCommerce |
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2020 | 2020 |
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Azadea Group ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2021 | 2021 |
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Azadea Group TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Treasury Management | TRM |
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2014 | 2014 |
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Azadea Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Azadea Group
Apps Being Evaluated by Azadea Group Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||