Barueri, 06460-040,
Brazil
Azul Airlines Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Azul Airlines and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 13543 Azul Airlines employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Azul Airlines has purchased the following applications: Tableau for Analytics and BI in 2015, Lumen Cloud (ex CenturyLink) for Application Hosting and Computing Services in 2011, Oracle Responsys for Campaign Management in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Azul Airlines is running and its propensity to invest more and deepen its relationship with Tableau Software , Microsoft , Lumen Technologies or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Azul Airlines revenues, which have grown to $3.25 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Azul Airlines intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tableau Software | Legacy | Tableau | Analytics and BI | Analytics and BI | n/a | 2015 | 2016 |
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Analytics and BI | Analytics and BI |
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2019 | 2019 |
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Data Warehouse | Analytics and BI |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Lumen Technologies | Legacy | Lumen Cloud (ex CenturyLink) | Application Hosting and Computing Services | IaaS | n/a | 2011 | 2011 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Responsys | Campaign Management | CRM | n/a | 2022 | 2022 |
In 2022, Azul Linhas Aéreas, also known as Azul Airlines, implemented Oracle Responsys for Campaign Management to centralize contextual digital marketing across its passenger traffic, loyalty program and air cargo logistics business units. The deployment was positioned to maintain customer engagement during pandemic travel disruptions and to structure segmented customer data collected from tags, websites and forms.
Azul used Oracle Responsys to configure dynamic personalization, automated campaign orchestration and extensive data segmentation, creating dynamic data blocks that consolidate flight preferences, transactional records and behavioral attributes for individual customers. Oracle Responsys Campaign Management supported the automation of more than 60 campaigns, and the platform was used to build cross-channel experiences and rapid campaign scaling while keeping messaging individually targeted.
The implementation integrated Oracle Responsys with Oracle Data Analytics and with the broader Oracle Advertising and Customer Experience suite to derive campaign metrics and insights. Azul worked with Oracle partner Pmweb, which provided a DataPipe to organize and prioritize API calls into Oracle Responsys, ensuring the correct cadence of data flow and preserving data integrity as large volumes of customer records were processed. The environment handled a registered base of more than 12 million users and campaigns that reached millions of recipients.
Operational governance emphasized automated segmentation, reuse of dynamic data blocks by the marketing team and shortened campaign development cycles, enabling faster access to journey data and shared communication assets. Pmweb DataPipe was incorporated into operational workflows to prevent platform overload, and campaign configuration practices focused on data hygiene and event timing to support automated sends.
Outcomes reported from the Oracle Responsys Campaign Management implementation include driving 43 percent of Azul's revenue through campaign communications during a period of industry disruption, a conversion of 1.8 percent for customers who received and opened communications compared to 0.4 percent for those who did not, an average campaign conversion rate three times higher when combining Oracle Data Analytics with Oracle Responsys, and revenue from marketing campaigns doubling by the end of 2020 relative to 2019.
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2011 | 2011 |
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Tag Management | CRM |
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2017 | 2017 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2019 | 2019 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2023 | 2023 |
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Web Content Management | Content Management |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Extract, Transform, and Load (ETL) | PaaS |
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2019 | 2019 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Point Of Sale | ERP Services and Operations |
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2015 | 2015 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Security Orchestration, Automation, and Response (SOAR) | CyberSecurity |
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2023 | 2023 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Workforce Management, Workforce Planning, Workforce Scheduling | HCM |
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2019 | 2019 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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