B & G Sarajevo Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by B & G Sarajevo and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 101 B & G Sarajevo employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that B & G Sarajevo has purchased the following applications: JustRelate Fiona CMS for Enterprise Content Management in 2017, Webtrekk for Marketing Analytics in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems B & G Sarajevo is running and its propensity to invest more and deepen its relationship with JustRelate , Webtrekk, a Mapp Company , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing B & G Sarajevo revenues, which have grown to $7.8 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for B & G Sarajevo intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| JustRelate | Legacy | JustRelate Fiona CMS | Enterprise Content Management | Content Management | n/a | 2017 | 2017 |
In 2017, B & G Sarajevo deployed JustRelate Fiona CMS on its public website, using the platform as its Enterprise Content Management solution for web content and editorial workflows. JustRelate Fiona CMS is the primary content platform for the retailer, centralizing page composition and publishing for the company website operated under the obi.ba domain.
The implementation of JustRelate Fiona CMS was configured to support core content authoring and template driven page management, with standard Enterprise Content Management capabilities such as editorial workflows, role based publishing controls, content scheduling, and digital asset management. The system is described as the website level content engine, indicating configuration around content models, templates, and editorial user roles typical of a retail site CMS.
Operationally the deployment covers web operations and marketing facing content activities, providing a single system of record for product pages, promotional content, and site publishing. Governance focuses on editorial workflow and role separation between content authors and publishers, aligning content lifecycle processes with the online merchandising and marketing functions of the retailer.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Webtrekk, a Mapp Company | Legacy | Webtrekk | Marketing Analytics | CRM | n/a | 2015 | 2015 |
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Marketing Automation | CRM |
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2015 | 2015 |
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