AI Buyer Insights:

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

B2B CFO Tech Stack and Enterprise Applications

B2B CFO ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Intuit Legacy Intuit Quickbooks Enterprise ERP Financial ERP x 2011 2011
In 2011, B2B CFO deployed Intuit Quickbooks Enterprise to centralize accounting and financial management for its US-based banking and financial services operations. The implementation used Intuit Quickbooks Enterprise as an ERP Financial application to consolidate transactional accounting, billing, and core financial reporting workflows across the organization. The deployment emphasized category-aligned capabilities such as general ledger configuration, accounts receivable and accounts payable processing, cash and bank transaction management, and management reporting. Intuit Quickbooks Enterprise was configured for standardized chart of accounts structures, client invoicing processes, and month-end close routines appropriate for a 280-employee professional services environment. Operational ownership remained with finance and accounting, and the rollout included role-based access controls, audit trail enablement, and documented close and reconciliation procedures to support governance. The narrative reflects B2B CFO, Intuit Quickbooks Enterprise, ERP Financial relationship and focuses on accounting and finance functions, system configuration, and process-level controls used during the implementation.
B2B CFO Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Workspace (Formerly Google G-Suite) Collaboration Collaboration n/a 2012 2012
In 2012, B2B CFO implemented Google Workspace (Formerly Google G-Suite) as its enterprise Collaboration platform. Public references to Google Workspace appear on the company website, indicating organization-wide adoption of the Google Workspace suite. The deployment is a cloud-native, tenant-based Google Workspace implementation providing core modules such as Gmail for corporate email, Google Drive and Google Docs for document collaboration and version control, Google Calendar for scheduling, and the Google Admin console for centralized user and domain management. Configuration and governance emphasize firm-wide provisioning across advisory, finance, and back-office functions, using role-based account controls, centralized administration for user lifecycle management, and shared drive governance to support corporate communications and document workflows. B2B CFO Google Workspace (Formerly Google G-Suite) Collaboration supports the companys internal collaboration and communications needs.
B2B CFO CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Inspectlet Legacy Inspectlet Session Recording Marketing Analytics CRM n/a 2019 2019
In 2019, B2B CFO implemented Inspectlet Session Recording as part of its Marketing Analytics capability on the corporate website. The Inspectlet Session Recording deployment was oriented toward capturing client-side visitor behavior to support marketing and digital analytics teams, providing session replay, page-level playback, heatmapping, and event-level interaction tracing to inform site experience analysis. Deployment was executed as site-level JavaScript instrumentation embedded in the public website, with captured sessions processed by the Inspectlet service and surfaced for investigative workflows. Configuration concentrated on session replay capture, click and scroll heatmaps, and event tagging, with operational ownership assigned to marketing and web analytics functions and governance managed through tool-level access controls and data retention settings common to Marketing Analytics implementations.
Marketing Analytics CRM 2021 2021
Marketing Automation CRM 2013 2013
B2B CFO IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2012 2012
Application Hosting and Computing Services IaaS 2017 2017
B2B CFO CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Email Gateways (SEGs) CyberSecurity 2019 2019
Secure Email Gateways (SEGs) CyberSecurity 2020 2020

IT Decision Makers and Key Stakeholders at B2B CFO

First Name Last Name Title Function Department Email Phone
Chief Financial Officer CXO Finance
Founder & CEO CXO Finance
Business Development Manager Manager Sales
Marketing Team Manager Manager Marketing

Apps Being Evaluated by B2B CFO Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from B2B CFO IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the B2B CFO digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD B2B CFO Technographics
B2B CFO is a Banking and Financial Services organization based in United States, with around 280 employees and annual revenues of $33.0 million.
B2B CFO operates a diverse technology stack with applications such as Intuit Quickbooks Enterprise, Google Workspace (Formerly Google G-Suite) and Inspectlet Session Recording, covering areas like ERP Financial, Collaboration and Marketing Analytics.
B2B CFO has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Intuit, Google and Inspectlet.
B2B CFO recently adopted applications including Microsoft Clarity in 2021, Redsift OnDMARC in 2020 and Inspectlet Session Recording in 2019, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of B2B CFO’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates B2B CFO’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete B2B CFO technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.