Baba Products
Block C, Lot 46911, Selayang Industrial Park, Selayang,
Kuala Lumpur, 68100,
Malaysia
Kuala Lumpur, 68100,
Malaysia
60 3 6137 1514
Consumer Packaged Goods
Baba Products Technographics
Baba Products Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Baba Products and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2000 Baba Products employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Baba Products has purchased the following applications: SAP S/4 HANA for ERP Financial in 2019, Orisoft HCM for Core HR in 2014, Microsoft 365 for Collaboration in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Baba Products is running and its propensity to invest more and deepen its relationship with SAP , Microsoft , Orisoft Technology Berhad or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Baba Products revenues, which have grown to $540.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Baba Products intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Baba Products Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA | ERP Financial | ERP Financial Management | n/a | 2019 | 2020 |
In 2019, Baba Products implemented SAP S/4 HANA to support core ERP Financial functions across its Malaysia operations. The deployment centered on transactional finance and accounts payable workflows within SAP S/4 HANA, establishing a single system for invoice capture and tax invoice issuance.
The SAP S/4 HANA configuration emphasized accounts payable processing, including invoice data entry, tax invoice compilation and calculation, and the creation and issuance of payment vouchers. Posting controls were enforced through a supervisor approval step, and intercompany sales tax invoicing capabilities were configured to manage transactions between group entities.
Operational coverage concentrated on the Accounts Payable function, with staff responsibilities defined for keying invoice details into SAP S/4 HANA, issuing payment vouchers, emailing approved payment transaction evidence to vendors, and reconciling accounts payable aging to creditor statements. The implementation also incorporated structured interaction points with internal and external auditors for audit and tax queries.
Governance and process changes formalized document handling and retention procedures, assigning filing and safekeeping duties for payment vouchers, vendor tax invoices, and supporting documents in designated storage cabinets. Reconciliation routines and a supervisor posting workflow were institutionalized to support compliance and auditability within the ERP Financial environment.
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ERP Financial | ERP Financial Management |
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2019 | 2019 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Orisoft Technology Berhad | Legacy | Orisoft HCM | Core HR | HCM | n/a | 2014 | 2014 |
In 2014, Baba Products implemented Orisoft HCM as its Core HR solution across its Malaysia operations supporting approximately 2,000 employees in the consumer packaged goods sector. The Orisoft HCM deployment leveraged the HRMWin module for updating new employee data and creating a centralized employee master record, establishing Orisoft HCM as the primary personnel data store.
Operational use concentrated on HR administration and onboarding workflows, with HRMWin handling new hire data capture, employee attribute maintenance, and standard Core HR functions such as personnel file management and organizational assignment. Governance was centered on HR ownership of the system of record, with process controls for data updates and role based access typical of Core HR implementations to maintain data integrity and auditability.
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Core HR | HCM |
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2019 | 2020 |
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Payroll | HCM |
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2014 | 2014 |
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Payroll | HCM |
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2020 | 2021 |
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Payroll | HCM |
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2019 | 2020 |
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Time and Attendance | HCM |
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2015 | 2015 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Baba Products implemented Microsoft 365 to centralize Collaboration across its Malaysia operations. The company, with approximately 2000 employees, is using Microsoft 365 as surfaced on its corporate website, signaling a tenant-level SaaS adoption for corporate communications and internal collaboration.
The Microsoft 365 deployment leverages standard Collaboration capabilities including Exchange Online email and calendaring, SharePoint based intranet and document management, OneDrive for Business file sync and sharing, and Microsoft Teams for real-time meetings and chat. Configuration emphasis included Office productivity integration, document co-authoring, centralized content repositories, and role based access controls to support finance, supply chain, sales, and marketing workflows.
Architecture follows a cloud-hosted SaaS model with a centralized tenant managed by corporate IT, accompanied by identity and access management, content governance, and site provisioning processes. Governance activities cover information architecture, retention policy enforcement, and access provisioning to operationalize Microsoft 365 across departments in Malaysia.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2020 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2014 | 2014 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2017 | 2017 |
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iPaaS (Integration Platform as a Service) | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Database Management | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Baba Products
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Baba Products Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Baba Products IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Baba Products digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Baba Products Technographics
Baba Products is a Consumer Packaged Goods organization based in Malaysia,
with around 2000 employees and annual revenues of $540.0 million.
Baba Products operates a diverse technology stack with applications such as
SAP S/4 HANA, Orisoft HCM and Microsoft 365,
covering areas like ERP Financial, Core HR and Collaboration.
Baba Products has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Orisoft Technology Berhad and Microsoft.
Baba Products recently adopted applications including
SAP HCM Payroll in 2020, SAP CRM in 2020 and SAP NetWeaver Process Integration in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Baba Products’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Baba Products’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Baba Products technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.