Babbel
Andreasstrasse 72,
Berlin, 10243,
Germany
Berlin, 10243,
Germany
49 30 568373836
Professional Services
Babbel Technographics
Babbel Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Babbel and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 Babbel employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Babbel has purchased the following applications: Emburse Invoice Enterprise for AP Automation in 2017, Greenhouse ATS for Applicant Tracking System in 2022, Smartcat AI for Natural Language Processing in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Babbel is running and its propensity to invest more and deepen its relationship with Emburse , Greenhouse , CoachHub or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Babbel revenues, which have grown to $206.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Babbel intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Babbel Tech Stack and Enterprise Applications
Babbel ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Emburse | Legacy | Emburse Invoice Enterprise | AP Automation | ERP | n/a | 2017 | 2017 |
In 2017 Babbel deployed Emburse Invoice Enterprise to centralize accounts payable processing and to introduce formalized invoice workflow controls. Emburse Invoice Enterprise was implemented as the AP Automation platform to support invoice intake, approval routing, and electronic invoice records while Chrome River invoice approval tools remained present in the environment.
The implementation focused on standard AP Automation capabilities, including automated invoice capture and OCR, configurable approval workflows and role-based routing, exception handling and escalation logic, and an auditable invoice repository. Configuration work emphasized rule-driven routing and approval thresholds, vendor invoice lifecycle tracking, and dashboarding for AP visibility consistent with an enterprise invoice management deployment.
Operational coverage targeted Babbel finance and accounts payable functions, aligning invoice processing practices and centralizing invoice storage for auditability. Governance changes included formalizing approval authorities and exception workflows to support consistent processing and control across finance teams, while implementation left room for coexistence with existing Chrome River invoice approval tooling.
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Babbel HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2022 | 2022 |
In 2022 Babbel implemented Greenhouse ATS as its Applicant Tracking System and exposed the application on its public careers site. The implementation is visible on jobs.babbel.com where Greenhouse ATS powers job postings and direct application intake from the website.
Greenhouse ATS was configured to manage core applicant tracking workflows including job posting management, candidate intake and resume parsing, configurable interview stages, and offer workflows consistent with Applicant Tracking System capabilities. The Greenhouse ATS instance serves as the single repository for candidate profiles and hiring stage status, and it is used to publish job listings and collect applications directly from Babbel's careers pages.
Operational ownership is held by Talent Acquisition and HR, with hiring managers granted role-based access to configured pipelines and interview kits for role level orchestration. Governance was applied through centralized configuration of hiring stages, permissions, and compliance fields to standardize recruiting processes across Babbel.
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Digital Coaching | HCM |
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2021 | 2021 |
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Babbel AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Smartcat | Legacy | Smartcat AI | Natural Language Processing | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, Babbel began using Smartcat AI, starting in October 2022, to automate WordPress and Google Sheets localization for marketing, product UI, CRM copy and multimedia. The deployment is centered on Smartcat AI as a Natural Language Processing platform supporting Babbel’s Germany based localization team that serves global content needs.
The implementation used Smartcat AI Actions and a custom WordPress connector to operationalize AI translation with human review. Smartcat AI provided machine translation suggestions into Google Sheets based workflows and into WordPress content pipelines, with linguists performing post-edit review before publishing.
Integrations explicitly included WordPress and Google Sheets, and the configuration covered marketing content, product user interface text, CRM copy and multimedia localization workflows. Operational scope was the centralized localization function in Germany responsible for global assets, aligning content handoffs between marketing, product and CRM teams.
Governance emphasized a human-in-the-loop review workflow that gated publications and maintained editorial oversight. Outcomes reported by Babbel include a time savings of approximately 31 hours per month and an improvement in on-time delivery to approximately 95 percent for marketing and localization workflows.
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Babbel Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2011 | 2011 |
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Survey and Questionnaire | Collaboration |
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2021 | 2021 |
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Babbel CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Analytics | CRM |
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2021 | 2022 |
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Customer Engagement | CRM |
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2021 | 2022 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2022 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Partner Relationship Management | CRM |
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2020 | 2020 |
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Babbel TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Babbel PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2019 | 2019 |
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Babbel IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2019 |
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Cloud Storage | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Babbel CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Babbel
| First Name | Last Name | Title | Function | Department | Phone | |
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CEO & MD | CXO | Finance | |
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Head of CRM | Director | Finance | |
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Senior CRM Manager | Manager | IT | |
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Senior CRM Manager - Retention & Engagement | Manager | IT | |
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CRM Upgrades & Retention Professional Manager | Manager | IT | |
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Head of CRM | Director | Finance | |
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Apps Being Evaluated by Babbel Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Babbel IT executives and key decision makers. This section highlights Babbel's latest recorded technology evaluations, including Rakuten Advertising for Partner Relationship Management on 2025-07-24. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Babbel digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| 2025-07-24 | Babbel | Evaluated | Rakuten Advertising | Rakuten Advertising | Partner Relationship Management | CRM |
FAQ - APPS RUN THE WORLD Babbel Technographics
Babbel is a Professional Services organization based in Germany,
with around 600 employees and annual revenues of $206.0 million.
Babbel operates a diverse technology stack with applications such as
Emburse Invoice Enterprise, Greenhouse ATS and Smartcat AI,
covering areas like AP Automation, Applicant Tracking System and Natural Language Processing.
Babbel has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Emburse, Greenhouse and Smartcat.
Babbel recently adopted applications including
Greenhouse ATS in 2022, Smartcat AI in 2022 and Zoom in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Babbel’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Babbel’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Babbel technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.