Berlin, 10243,
Germany
Babbel Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Babbel and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 Babbel employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Babbel has purchased the following applications: Emburse Invoice Enterprise for AP Automation in 2017, Greenhouse ATS for Applicant Tracking System in 2022, Smartcat AI for Natural Language Processing in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Babbel is running and its propensity to invest more and deepen its relationship with Emburse , Greenhouse , CoachHub or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Babbel revenues, which have grown to $206.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Babbel intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Emburse | Legacy | Emburse Invoice Enterprise | AP Automation | ERP Financial Management | n/a | 2017 | 2017 |
In 2017 Babbel deployed Emburse Invoice Enterprise to centralize accounts payable processing and to introduce formalized invoice workflow controls. Emburse Invoice Enterprise was implemented as the AP Automation platform to support invoice intake, approval routing, and electronic invoice records while Chrome River invoice approval tools remained present in the environment.
The implementation focused on standard AP Automation capabilities, including automated invoice capture and OCR, configurable approval workflows and role-based routing, exception handling and escalation logic, and an auditable invoice repository. Configuration work emphasized rule-driven routing and approval thresholds, vendor invoice lifecycle tracking, and dashboarding for AP visibility consistent with an enterprise invoice management deployment.
Operational coverage targeted Babbel finance and accounts payable functions, aligning invoice processing practices and centralizing invoice storage for auditability. Governance changes included formalizing approval authorities and exception workflows to support consistent processing and control across finance teams, while implementation left room for coexistence with existing Chrome River invoice approval tooling.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Greenhouse | Legacy | Greenhouse ATS | Applicant Tracking System | HCM | n/a | 2022 | 2022 |
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Digital Coaching | HCM |
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2021 | 2021 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Smartcat | Legacy | Smartcat AI | Natural Language Processing | AI-Powered Application | n/a | 2022 | 2022 |
In 2022, Babbel began using Smartcat AI, starting in October 2022, to automate WordPress and Google Sheets localization for marketing, product UI, CRM copy and multimedia. The deployment is centered on Smartcat AI as a Natural Language Processing platform supporting Babbel’s Germany based localization team that serves global content needs.
The implementation used Smartcat AI Actions and a custom WordPress connector to operationalize AI translation with human review. Smartcat AI provided machine translation suggestions into Google Sheets based workflows and into WordPress content pipelines, with linguists performing post-edit review before publishing.
Integrations explicitly included WordPress and Google Sheets, and the configuration covered marketing content, product user interface text, CRM copy and multimedia localization workflows. Operational scope was the centralized localization function in Germany responsible for global assets, aligning content handoffs between marketing, product and CRM teams.
Governance emphasized a human-in-the-loop review workflow that gated publications and maintained editorial oversight. Outcomes reported by Babbel include a time savings of approximately 31 hours per month and an improvement in on-time delivery to approximately 95 percent for marketing and localization workflows.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2011 | 2011 |
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Survey and Questionnaire | Collaboration |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Analytics | CRM |
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2021 | 2022 |
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Customer Engagement | CRM |
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2021 | 2022 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2022 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Partner Relationship Management | CRM |
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2020 | 2020 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2019 | 2019 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2019 |
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Cloud Storage | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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