Toronto, M4M 1W7, ON,
Canada
Babbly Technographics
Babbly Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Babbly and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 20 Babbly employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Babbly has purchased the following applications: Google Workspace (Formerly Google G-Suite) for Collaboration in 2019, FullStory for Customer Experience in 2022, GoDaddy for Application Hosting and Computing Services in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Babbly is running and its propensity to invest more and deepen its relationship with Google , Calendly , Typeform or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Babbly revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Babbly intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Babbly Tech Stack and Enterprise Applications
Babbly Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Babbly implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform to consolidate communications, document collaboration, and scheduling for its professional services operations. The deployment was scoped to the full organization, supporting client delivery, operations, and administrative functions for a 20 person Canadian firm. Core modules configured included Gmail, Google Drive, Google Docs, Google Calendar, and Google Meet, with group-based sharing and domain-managed accounts to enable collaborative client work. The architecture relied on cloud-native SaaS provisioning and centralized admin controls appropriate for small-company scale.
Google Workspace (Formerly Google G-Suite) is referenced in Babbly's public site source, reflecting organization-level adoption and public-facing configuration artifacts. Governance used the Google Workspace admin console for user provisioning, access controls, shared drive policies, and basic device management, and operational workflows were adjusted to favor real-time collaborative editing and calendar-driven delivery scheduling. This implementation aligns with typical Collaboration implementations for professional services, emphasizing centralized account administration and lightweight governance for email, calendar, and document lifecycle.
|
|
|
|
|
|
Online Meeting Scheduling | Collaboration |
|
2021 | 2021 |
|
|
|
|
|
Survey and Questionnaire | Collaboration |
|
2022 | 2022 |
|
Babbly CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FullStory | Legacy | FullStory | Customer Experience | CRM | n/a | 2022 | 2022 |
In 2022, Babbly implemented FullStory on its website as a Customer Experience solution to capture and analyze user interactions. The implementation focused on client-side instrumentation, deploying the FullStory JavaScript recorder to capture session replay and event-level behavioral data across primary web flows such as contact and booking interactions.
Configuration work centered on enabling FullStory session replay, event analytics, conversion funnel visualization, heatmapping, and user segmentation to surface qualitative and quantitative behavior signals. Governance and privacy controls were configured to manage data retention and PII masking, and the implementation was operationalized for marketing, product, and client experience workflows to support UX troubleshooting and iterative site optimization.
|
|
|
|
|
Customer Support | CRM |
|
2020 | 2020 |
|
|
|
|
|
Data Management Platform | CRM |
|
2022 | 2022 |
|
|
|
|
|
Data Management Platform | CRM |
|
2022 | 2022 |
|
|
|
|
|
Data Management Platform | CRM |
|
2022 | 2022 |
|
|
|
|
|
Data Management Platform | CRM |
|
2022 | 2022 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2020 | 2020 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2022 | 2022 |
|
|
|
|
|
Marketing Automation | CRM |
|
2021 | 2021 |
|
Babbly IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy | Application Hosting and Computing Services | IaaS | n/a | 2019 | 2019 |
In 2019, Babbly implemented GoDaddy to host and manage its corporate website. GoDaddy is used as the primary Application Hosting and Computing Services provider for the Babbly.co domain and the company’s externally facing web infrastructure.
The implementation focused on web hosting and domain management, using the GoDaddy control panel for DNS record management, SSL certificate provisioning, and content hosting operations. For a 20 employee professional services firm, the deployment aligns with a single-site managed hosting architecture that supports CMS content updates, FTP or file management, and basic email delivery or forwarding functionality provided by the GoDaddy platform.
Operational ownership is concentrated with marketing and operations for site content and client-facing messaging, while a designated administrator manages domain, DNS, and security configurations inside the GoDaddy account. The use of GoDaddy Application Hosting and Computing Services centralizes hosting, DNS, and certificate management for Babbly’s website and consolidates responsibility for the company’s online presence under a single provider.
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Container Service | IaaS |
|
2018 | 2018 |
|
Babbly Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Professional Services | Professional Services |
|
2018 | 2018 |
|
|
|
|
|
Professional Services | Professional Services |
|
2018 | 2018 |
|
|
|
|
|
Professional Services | Professional Services |
|
2018 | 2018 |
|
IT Decision Makers and Key Stakeholders at Babbly
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Babbly Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||