AI Buyer Insights:

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Michelin, an e2open customer evaluated Oracle Transportation Management

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Babbly Tech Stack and Enterprise Applications

Babbly Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Google Legacy Google Workspace (Formerly Google G-Suite) Collaboration Collaboration n/a 2019 2019
In 2019, Babbly implemented Google Workspace (Formerly Google G-Suite) as its Collaboration platform to consolidate communications, document collaboration, and scheduling for its professional services operations. The deployment was scoped to the full organization, supporting client delivery, operations, and administrative functions for a 20 person Canadian firm. Core modules configured included Gmail, Google Drive, Google Docs, Google Calendar, and Google Meet, with group-based sharing and domain-managed accounts to enable collaborative client work. The architecture relied on cloud-native SaaS provisioning and centralized admin controls appropriate for small-company scale. Google Workspace (Formerly Google G-Suite) is referenced in Babbly's public site source, reflecting organization-level adoption and public-facing configuration artifacts. Governance used the Google Workspace admin console for user provisioning, access controls, shared drive policies, and basic device management, and operational workflows were adjusted to favor real-time collaborative editing and calendar-driven delivery scheduling. This implementation aligns with typical Collaboration implementations for professional services, emphasizing centralized account administration and lightweight governance for email, calendar, and document lifecycle.
Online Meeting Scheduling Collaboration 2021 2021
Survey and Questionnaire Collaboration 2022 2022
Babbly CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
FullStory Legacy FullStory Customer Experience CRM n/a 2022 2022
In 2022, Babbly implemented FullStory on its website as a Customer Experience solution to capture and analyze user interactions. The implementation focused on client-side instrumentation, deploying the FullStory JavaScript recorder to capture session replay and event-level behavioral data across primary web flows such as contact and booking interactions. Configuration work centered on enabling FullStory session replay, event analytics, conversion funnel visualization, heatmapping, and user segmentation to surface qualitative and quantitative behavior signals. Governance and privacy controls were configured to manage data retention and PII masking, and the implementation was operationalized for marketing, product, and client experience workflows to support UX troubleshooting and iterative site optimization.
Customer Support CRM 2020 2020
Data Management Platform CRM 2022 2022
Data Management Platform CRM 2022 2022
Data Management Platform CRM 2022 2022
Data Management Platform CRM 2022 2022
Digital Advertising Platform CRM 2020 2020
Digital Advertising Platform CRM 2022 2022
Marketing Automation CRM 2021 2021
Babbly IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
GoDaddy Legacy GoDaddy Application Hosting and Computing Services IaaS n/a 2019 2019
In 2019, Babbly implemented GoDaddy to host and manage its corporate website. GoDaddy is used as the primary Application Hosting and Computing Services provider for the Babbly.co domain and the company’s externally facing web infrastructure. The implementation focused on web hosting and domain management, using the GoDaddy control panel for DNS record management, SSL certificate provisioning, and content hosting operations. For a 20 employee professional services firm, the deployment aligns with a single-site managed hosting architecture that supports CMS content updates, FTP or file management, and basic email delivery or forwarding functionality provided by the GoDaddy platform. Operational ownership is concentrated with marketing and operations for site content and client-facing messaging, while a designated administrator manages domain, DNS, and security configurations inside the GoDaddy account. The use of GoDaddy Application Hosting and Computing Services centralizes hosting, DNS, and certificate management for Babbly’s website and consolidates responsibility for the company’s online presence under a single provider.
Application Hosting and Computing Services IaaS 2018 2018
Application Hosting and Computing Services IaaS 2018 2018
Container Service IaaS 2018 2018
Babbly Professional Services
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Professional Services Professional Services 2018 2018
Professional Services Professional Services 2018 2018
Professional Services Professional Services 2018 2018

IT Decision Makers and Key Stakeholders at Babbly

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Babbly Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Babbly IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Babbly digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Babbly Technographics
Babbly is a Professional Services organization based in Canada, with around 20 employees and annual revenues of $3.0 million.
Babbly operates a diverse technology stack with applications such as Google Workspace (Formerly Google G-Suite), FullStory and GoDaddy, covering areas like Collaboration, Customer Experience and Application Hosting and Computing Services.
Babbly has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Google, FullStory and GoDaddy.
Babbly recently adopted applications including Typeform in 2022, FullStory in 2022 and Lotame DMP in 2022, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Babbly’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Babbly’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Babbly technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.