Wellesley, 2457, MA,
United States
Babson College Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Babson College and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 206 Babson College employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Babson College has purchased the following applications: Demandbase InsideView Insights for Account Based Marketing in 2019, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2016, Adobe ColdFusion for Apps Development in 2011 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Babson College is running and its propensity to invest more and deepen its relationship with Demandbase , Adobe Systems , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Babson College revenues, which have grown to $277.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Babson College intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Demandbase | Legacy | Demandbase InsideView Insights | Account Based Marketing | CRM | n/a | 2019 | 2019 | In 2019, Babson College deployed Demandbase InsideView Insights within its Account Based Marketing stack to strengthen account intelligence and data hygiene. This implementation is explicitly tied to sales management and data integrity workflows, reflecting the college’s emphasis on maintaining accurate account and contact records. Demandbase InsideView Insights was configured to provide company and contact enrichment, automated data hygiene and deduplication, and lead to account matching to improve the quality of addressable account lists. The configuration emphasized firmographic and contact attribute normalization and regular refresh cycles to keep account records current for outbound and inbound account based marketing activities. Operational ownership centered on the Salesforce platform team and sales management functions, with the platform team cited by name in the customer statement. The solution was applied across sales and marketing workflows to provide a single source of account intelligence used by revenue-facing teams and data stewards. Governance included designated data stewardship and ongoing vendor collaboration, as reflected in Babson College feedback from Nancy Doherty, Director, Salesforce Platform, who noted InsideView is an integral part of their data integrity and sales management and praised the vendor’s customer service. Babson College affirmed a continuing partnership with Demandbase InsideView Insights to sustain account based marketing and CRM data quality efforts. | |
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Account Based Marketing, Sales Engagement | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2015 | 2015 |
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Donor and Fundraising Management | CRM |
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2019 | 2019 |
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Donor and Fundraising Management | CRM |
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2022 | 2022 |
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Listing Management | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2011 | 2011 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2016 | 2016 | ||
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Digital Workspace | IaaS |
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2024 | 2024 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe ColdFusion | Apps Development | PaaS | n/a | 2011 | 2011 | ||
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Apps Development | PaaS |
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2021 | 2021 |
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Transactional Email | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2013 | 2013 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Event Management | Collaboration |
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2019 | 2019 |
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Event Management | Collaboration |
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2019 | 2019 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Chatbots and Conversational AI | AI-Powered Application |
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2015 | 2015 |
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Chatbots and Conversational AI | AI-Powered Application |
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2017 | 2017 |
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Core HR | HCM |
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2013 | 2013 |
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Learning and Development | HCM |
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2021 | 2021 |
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Recruiting, Applicant Tracking System | HCM |
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2013 | 2013 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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ERP Financial | ERP Financial Management |
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2018 | 2019 |
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ERP Financial | ERP Financial Management |
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2013 | 2013 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Identity and Access Management (IAM) | CyberSecurity |
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2017 | 2017 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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IT Service Management | ITSM |
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2019 | 2019 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
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