Madison, 53718, WI,
United States
Badger Coaches Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Badger Coaches and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 70 Badger Coaches employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Badger Coaches has purchased the following applications: Betterez Ticketing Platform for Reservation and Booking Management in 2019, Tawk.to for Chatbots and Conversational AI in 2019, Google Workspace (Formerly Google G-Suite) for Collaboration in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Badger Coaches is running and its propensity to invest more and deepen its relationship with Betterez , Tawk.to , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Badger Coaches revenues, which have grown to $7.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Badger Coaches intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Betterez | Legacy | Betterez Ticketing Platform | Reservation and Booking Management | ERP Services and Operations | n/a | 2019 | 2019 |
In 2019, Badger Coaches implemented the Betterez Ticketing Platform on its public website as the primary online sales channel. The Betterez Ticketing Platform serves as Badger Coaches Reservation and Booking Management solution, centralizing online bookings, fare and schedule configuration, and seat inventory control for the carrier.
The implementation focused on standard Reservation and Booking Management capabilities such as a web based booking engine, fare rule and pricing configuration, schedule and inventory management, passenger booking records, and an administrative console for ticketing operations. Configuration emphasized consumer facing booking flows embedded on the corporate site and operational controls for managing fares and seat availability across scheduled services.
Deployment was structured around a hosted Betterez application surfaced through an embedded web booking flow on the Badger Coaches website, providing direct to consumer sales and a single source of truth for reservations. Operational coverage included customer service and operations teams who use the Betterez administrative interface to view bookings, manage inventory, and perform ticketing tasks for United States services.
Governance changes concentrated on centralizing booking workflows within Betterez, standardizing fare and schedule change processes, and updating agent procedures to operate from the platform console. The rollout combined web integration work with internal process alignment and staff training to establish Betterez Ticketing Platform as the core Reservation and Booking Management system for Badger Coaches.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tawk.to | Legacy | Tawk.to | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2015 | 2015 |
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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|
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Tag Management | CRM |
|
2018 | 2018 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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