Baer
Pleidelsheimer Strasse 15,
Bietigheim-bissingen, 74321,
Germany
Bietigheim-bissingen, 74321,
Germany
49 7142 956610
Manufacturing
Baer Technographics
Baer Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Baer and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 55 Baer employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Baer has purchased the following applications: Microsoft 365 for Collaboration in 2022, WooCommerce for eCommerce in 2022, Intuit Mailchimp for Marketing Automation in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Baer is running and its propensity to invest more and deepen its relationship with Microsoft , GoDaddy , Automattic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Baer revenues, which have grown to $7.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Baer intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Baer Tech Stack and Enterprise Applications
Baer Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2022 | 2022 |
In 2022, Baer implemented Microsoft 365 to provide Collaboration capabilities across the organization. The implementation targeted the 55-employee German manufacturing company, aligning Microsoft 365 to core communications and document management business functions.
The Microsoft 365 deployment centered on standard Collaboration modules, including Exchange Online for email, Microsoft Teams for chat and meetings, OneDrive for personal file storage, SharePoint for shared document libraries and intranet style content, and the Office desktop and web productivity applications for co-authoring. Configuration emphasis was on mailbox provisioning, Teams channels and meeting workflows, SharePoint site structure and OneDrive synchronization to support daily production and administrative workflows.
Operationally the solution was provisioned as a single Microsoft 365 tenant for company-wide account management, covering internal users and corporate collaboration needs. The rollout coexisted with continued use of Google Workspace on the company website, indicating a hybrid tooling footprint between Microsoft 365 Collaboration and site-level Google Workspace services. Governance focused on tenant-level user and content controls to centralize collaboration policies and document sharing practices across departments.
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Collaboration | Collaboration |
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2022 | 2022 |
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Baer eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2022 | 2022 |
In 2022, Baer deployed WooCommerce from Automattic as its eCommerce platform. The implementation established WooCommerce as the primary eCommerce system for Baer, powering the customer facing storefront on baer-schuhe.de and consolidating online product presentation and order intake within the eCommerce platform.
The implementation used WooCommerce as a WordPress based storefront, with configuration focused on core modules common to the eCommerce category, including catalog and SKU management, shopping cart and checkout flows, tax and shipping rule configuration, customer account management, and order management. Customization work concentrated on theme and plugin configuration to align product pages and checkout UX with Baer operational requirements, while leveraging WooCommerce extension points for payments, shipping, and promotional pricing.
Operationally the site is fronted by Cloudflare CDN for asset delivery and caching, integrating the WooCommerce storefront with the existing web delivery layer. Operational coverage spans ecommerce operations, order fulfillment, and customer service, with governance implemented through WordPress administration roles and WooCommerce order workflows to centralize content publishing, inventory updates, and order processing. The architecture emphasizes a plugin based extension model for future functional additions while keeping configuration and workflow control within the company ecommerce and operations teams.
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Baer CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2019 | 2019 |
In 2019, Baer implemented Intuit Mailchimp as its Marketing Automation solution. Baer is a Germany based manufacturing company operating a customer facing website and a 55 person workforce, the deployment focused on centralizing email marketing and customer engagement under Intuit Mailchimp.
The Intuit Mailchimp rollout emphasized core Marketing Automation capabilities, including campaign management, audience segmentation, list management, template driven messaging, and automation workflows for drip and promotional sequences. Configuration work concentrated on configuring subscriber lists, segmentation rules, and reusable campaign templates to support recurring marketing cycles and customer communications.
Integrations were implemented with Baer’s public website which is hosted on Hetzner, using embedded signup forms and web tracking to capture leads and synchronize subscriber states into Intuit Mailchimp. The integration architecture relied on standard API and embedded form patterns to route web captured contacts into Mailchimp audiences for downstream automation.
Operational ownership rested with Baer’s marketing function, which configured consent capture and opt in processes, scheduled campaign cadences, and maintained segmentation logic. Governance focused on list hygiene and message workflows to ensure consistent operational processes for email sends and subscriber management.
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Tag Management | CRM |
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2021 | 2021 |
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Baer ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2024 | 2024 |
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Baer IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Baer
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Baer Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Baer IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Baer digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Baer Technographics
Baer is a Manufacturing organization based in Germany,
with around 55 employees and annual revenues of $7.0 million.
Baer operates a diverse technology stack with applications such as
Microsoft 365, WooCommerce and Intuit Mailchimp,
covering areas like Collaboration, eCommerce and Marketing Automation.
Baer has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Automattic and Intuit.
Baer recently adopted applications including
Tideways Application Performance Management in 2024, Microsoft 365 in 2022 and GoDaddy Webmail in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Baer’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Baer’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Baer technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.